At its special March 2019 event, Apple announced Apple TV Plus, a brand new streaming service that, according to its CEO Tim Cook, "is unlike anything that's come before".
Now Tim Cook has finally revealed the release date and price of Apple TV Plus at today's iPhone 11 launch. It will be available from November 1 2019, and will cost $4.99 / £4.99 / $AU7.99 / AED 19.99 per month – and it can be shared between up to six different family members at no extra cost.
Plus, when you buy an iPhone, iPad, Mac or Apple TV, you'll get one year's subscription free.
For years, Apple has threatened to take on the might of Hollywood, and with Apple TV Plus, the company won't just be selling movies and TVs, it'll be producing them too. Here's what we know so far.
[Update: Apple TV Plus shows will get support for Dolby Atmos, Dolby Vision, and 4K, which means they should sound just as good as they look.]
Cut to the chase
- What is it? A rival streaming service that Apple will place its own content on, among other titles.
- When will it be released? November 1 2019
- How much will it cost? $4.99 per month / £4.99 / AU$7.99 / AED 19.99, but when you buy an iPhone, iPad, Mac or Apple TV, you'll get one year's subscription free.
Stars, shows and channels
The streaming service will offer exclusive shows, movies and documentaries from acclaimed filmmakers, including JJ Abrams, Steven Spielberg and M. Night Shyamalan.
At Apple's iPhone 11 launch, Tim Cook confirmed that Apple TV Plus will launch on November 1, and will cost just $4.99 / £4.99 / AED 19.99 per month (around AU$7) – and, if you buy an iPhone, iPad, Mac, or AppleTV, you'll get a year's subscription for free.
Unlike the basic package of Hulu, Apple TV Plus will be ad-free from the start, and will be available in 100-plus countries through a section of the Apple TV app on smart TVs, MacOS and iOS.
The service will include shows like Amazing Stories and The Morning Show, and stars like Reese Witherspoon, Steve Carell and Jason Momoa are signed up to be involved. There's even a show for youngsters called Helpsters.
Helpsters is aimed at the pre-school crowd, and follows a team of "vibrant monsters who love to solve problems," according to Apple. It's headed up by Sesame Street puppet Cody, who (as her name suggests) will help kids to learn the basics of coding – which no doubt will appeal to parents.
It's also been announced that Oprah and Prince Harry will also be teaming up for a mental health docu-series, which will come to Apple TV Plus in 2020.
In a statement posted to Instagram, Prince Harry said "our hope is that this series will be positive, enlightening and inclusive – sharing global stories of unparalleled human spirit fighting back from the darkest places, and the opportunity for us to understand ourselves and those around us better."
Most recently, Apple dropped a trailer for a revisionist comedy-biopic on the life of the poet Emily Dickinson, with Hailee Steinfeld taking the starring role. You can get a taste of the anachronistic music and dance moves – in the style of Yorgos Lanthimos' The Favourite – in the trailer below.
WWDC 2019 also saw the unveiling on new alternative history show from Battlestar Galactica's show lead, Ron Moore. Called 'For All Mankind', it'll reimagine the space race of the 1960s and 1970s, from a position that sees the Soviet Union putting man on the moon first. Find its first trailer below:
- Here's the full list of the first Apple TV Plus shows
- Here's everything you need to know about Apple Arcade
- And here's all the info on Apple News Plus
In addition to Apple TV Plus, Apple introduced Apple TV Channels, which combines cable subscription services and streaming services like Amazon Prime Video into the Apple TV app. (Unfortunately, however, Apple TV Channels doesn't incorporate Netflix.)
Apple TV Channels will be incorporated into the Apple TV app on iOS starting in May, and on MacOS later in the year, but will sit outside Apple TV Plus' purview.
So Apple TV Plus is like Netflix?
This is where things get a little confusing. While on stage, Tim Cook mage it very clear that Apple TV Plus isn't like Netflix – at least not yet. While the service will offer original content by the boatload, Apple TV Plus won't offer licensed content like Netflix or Amazon Prime does, which covers all syndicated shows, like The Big Bang Theory, Mr. Robot or Seinfeld.
For now, you'll still have to buy those shows through iTunes or via your terrestrial cable app in Apple TV Channels and turn to Apple Plus for its library of originals.
There's also the question of availability. Cook named a number of major TV manufacturers who will offer the new Apple TV app in his keynote, but never came close to mentioning all the platforms where Netflix is available, like Android TV, PC desktops and laptops, and non-Apple tablets. We do now know though that Samsung, at the very least, will be supporting Apple TV Plus at launch through its smart TVs.
It's also worth mentioning that Apple Plus has been compared to Disney's upcoming streaming service, Disney+. But it looks like even though they might compete in the streaming space, Disney+ will still be available via Apple TV.
How much will Apple TV Plus cost?
Tim Cook has finally revealed the release date and price of Apple TV Plus. It will be available from November 1 2019, and will cost $4.99 / £4.99 / AED 19.99 per month (around AU$7) – that's the same price as Apple Arcade.
However, when you buy an iPhone, iPad, Mac or Apple TV, you'll get one year's subscription free.
That's even cheaper than Netflix's cheapest subscription, which costs $9 (£5.99 / AU$9.99) per month, as well as cheaper than the soon-to-be-released Disney Plus, which will cost $6.99 (around £6 / AU$10) per month.
- Disney Plus: the Disney streaming service to take on Netflix (and Apple)