Adobe and Intel have teamed up to bring Flash to the chip manufacturer's media processor CE 3100.
The collaboration apparently promises 'richer and more seamless web-based and video viewing experiences through advanced Intel-based cable set-top boxes, Blu-ray Disc players, digital TVs and retail connected AV devices.'
Flash software has had a mixed couple of years, with the arrival of Microsoft's Silverlight and the refusal of Apple to bring the software to the iPhone bringing a double blow.
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However, the decision of Intel to back the format in its latest Media Processor, with the first Adobe Flash Lite version expected by the end of Q2 this year serves as a major boost.
"The Intel Media Processor CE 3100 is a highly integrated solution that provides a powerful, yet flexible technology foundation that will bring to life the high-definition capabilities of Adobe Flash," said Intel's William Leszinske Jr.
"Our effort with Adobe is poised to accelerate a rich, yet relevant Internet experience on the TV that will provide consumers with access to a growing number of Flash-based applications that will ultimately be enjoyed across a number of screens seamlessly, from the laptop to a MID and now the TV."