Virgin Media has announced the arrival of an Android TiVo smartphone app, with an iPhone version set to follow soon.
The TiVo functionality in the new Virgin Media boxes has won plaudits, but the capacity to use a smartphone was always high on the customer wishlist.
That is, of course, very similar to the functionality offered by Sky for its customers through its longstanding Sky+ Record app.
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Alex Green, executive director of commercial TV and online at Virgin Media, said: "We think Virgin Media's TiVo Service is the best way to watch TV and our new mobile app enhances that experience by ensuring you'll never miss recording a programme whilst out and about.
"Our TiVo service already offers the most flexible and comprehensive recording options and features, which this new service complements."