Our Verdict

The long-overdue Apple TV 4K acts as the ultimate set-top box upgrade if you're locked into (or loving) the iPhone ecosystem and want to pair it with a new HDR-touting Ultra HD television.


  • Dolby Vision and Atmos support
  • tvOS interface is clean and simple
  • Plays well with other Apple devices
  • Remote is responsive


  • No Amazon Video
  • Siri can frustrate
  • Few benefits for non-4K owners

The Apple TV 4K feels like a confident step forward for Apple's little streaming box, even if it took a while to get here – and that's especially true if you've recently invested in a slightly-too-fancy-but-go-on-it’s-a-treat 4K HDR TV. The Apple TV 4K is one of the best options you've got to place under that TV, with a few caveats.

[UPDATE: Starting on September 17, Apple TV 4K will support tvOS 12 – the latest operating system from Apple that brings Dolby Atmos support to the 4K streaming box. Alongside Atmos support, you can expect a zero-password sign on feature that lets Apple TV learn your passwords from your iPad or iPhone via a Wi-Fi connection, and a new set of high-resolution screensavers from Nasa.]

The Apple TV 4K can handle all 4K content, with HDR10 and Dolby Vision supported, so the main new standards are covered – and (depending on the TV you’ve connected it to) the pictures look fantastic. From the flyover screensavers to the menu interface, everything packs in more pixels and looks sharper for it.

Apple TV 4K will also soon support the Dolby Atmos audio format, making the Apple TV 4K the only video streaming device to support both Dolby Atmos and Dolby Vision formats. The announcement came during Apple's WWDC 2018 keynote and came alongside the news that iTunes will now stock Dolby Atmos-enabled films and TV shows.

Since tvOS (the operating system that both the Apple TV 4K and standard Apple TV use) first appeared. it's really improved. Universal search is getting better all the time, and if you subscribe to Apple Music it makes the Apple TV a competent jukebox as well as a top-tier movie streamer.

The speedy A10X processor means you should be able to navigate the interface and load apps a hair faster than before, and Dolby Vision is a real asset to the streaming device as it's a format that few streaming devices support right now. 

That said, it's an increasingly competitive market when it comes to streaming content to your large-screen television: Roku, Amazon and Google are all vying for the top spot, so does the Apple TV 4K have enough to fight its way to pride of place beneath your set? Well, maybe, maybe not. 

The answer largely depends how deeply tied you are into the Apple ecosystem, your TV's limitations and just how much of that scrumptious 4K content you can wrangle up without the help of Amazon Prime Video, a service Apple has long-promised but has yet to deliver. 

The Apple TV 4K isn't a flawless system, but if you're looking for a 4K streamer with a few future-facing technologies, a deep-rooted connection to all of your iDevices and a decent app selection, it might just be the perfect streamer for you.

Apple TV 4K price and release date

  • 32GB Apple TV 4K priced at £179 / $179 / AU$249
  • 64GB option costs £199 / $199 / AU$279
  • Release date of September 22

In terms of price, the Apple TV 4K isn’t the cheapest streaming box on the market (an honor that currently belongs to Google's Chromecast). But that premium price is largely to be expected with Apple products, mostly due to the polish and extras on offer.

The new box comes in two storage options: 32GB and 64GB, and unless you plan on going heavy on the apps, the 32GB should be fine for most folks. 

That being said, it's worth noting that Apple has recently raised the size limit for apps permitted on the box to 4GB, so if you’re thinking of having this as a micro-console then you might want to scale up to be on the safe side.

There’s not a lot of difference between the price of the new Apple TV 4K and the previous model from a couple of years ago, with Apple clearly keen to encourage consumers to go for the newer model.

The 32GB Apple TV 4K comes in at £179 / $179 / AU$249, and the 64GB option at £199 / $199 / AU$279. Compare that to the 2015 model, which is now £149 / $149 / AU$209, and it makes choosing between them a tough decision.

Apple TV 4K: new 4K interface

  • Sleek interface looks great in 4K
  • Occasional lag while switching apps
  • Screen mirroring is great
Philips 901F

Screen sizes available: 55-inch
Tuner: Freeview Play
4K: Yes
Panel technology: OLED
Smart TV: Android TV
Curved: No
Dimensions: 233.44 x 18.43 x 1228.6  mm
3D: No
Inputs: HDMI x 4, Optical Audio, USB x 3, Ethernet, TV Antenna

The ‘new’ interface on the Apple TV 4K is basically a cleaned up version of the one that adorned the previous box – it’s been upgraded to pack in more pixels and look sleeker on a UHD TV.

It’s been designed with ease of use in mind, mirroring across devices from iPad to iPhone (using the new TV app, which is coming to parts of the world other than the US by the end of the year) for a consistent experience.

The other upgrade here is that coverage of live sports (in the US) has been enhanced to deliver tailored content: you can now see live scores and be notified of exciting moments in games that the Apple TV thinks you might like, making it easier to not miss a beat of the key stuff.

We couldn’t test this in the UK or Australia as the functionality isn’t available yet in these territories (Apple is yet to confirm its release plans outside of the US), but if your box can properly work out the things you like to watch it could really cause some arguments when you’re in the middle of an enthralling film, and have to turn casually to your partner and say “Honey, can I just…?”

The overall performance of the Apple TV 4K was a touch slow at times, with a spinning loading wheel appearing when transitioning between apps or calling up different shows. However, when we started to stream the interface was snappy, suggesting that the issue was not with our fiber optic internet connection. 

This lag can be irritating when you’re navigating around the TV and moving from game to TV show, or trying to browse new titles, but it wasn't a prevalent occurrence overall. 

Of course, streaming videos isn't the only thing the Apple TV 4K can do: It's also a great center for your burgeoning smart home thanks the integration of HomeKit, Apple's proprietary technology that brings the IoT to iOS.

Not only can it control your Homekit devices, which are starting to make their way into the home quietly in the form of speakers, smart plugs or Philips Hue bulbs, but the ease with which an iPhone or iPad syncs with the Apple TV is impressive.

Screen mirroring is instant, and makes it really easy to share content on the big screen. It’s not quite as useful as Chromecast if you want to use something like Google Photos – which is superior to the onboard Apple Photos app in terms of the sheer amount of stuff you can save – but it can show pretty much anything else instantly.

The only thing that’s locked is content from some streaming services – at least that's the case in the UK. Sky Go couldn’t be mirrored onto the screen, so it’s not a catch-all solution to getting content onto the living room television.