Amazon Prime Day 2025: today's best deals and everything you need to know

• Live now! Follow TechRadar's coverage of 2025's best Prime Day deals.

Amazon Prime Day 2025 is upon us and there are just a few hours left to bag yourself one of the thousands of deals that are currently available at the retailer. This year's annual four-day mega-sale is finally drawing to a close tonight.

• Browse all of today's deals at Amazon

TechRadar's Prime Day 2025 coverage is mostly focused on its live blog (see above), but we're also updating this FAQ page with a few highlights if you're just tuning in now.

Just below you can see an overview alongside our editor's top picks, which include record-low prices on everything from air fryers to laptops. These include models that we've personally reviewed and scored highlight at TechRadar.

As previously stated, Amazon Prime Day 2025 ends tonight so there isn't long left to score a deal. Also keep in mind that Amazon's Prime Day sale is exclusively for Prime members, and if you aren't already a member, you can sign up for a free 30-day trial, which will give you plenty of time to check out the service.

Amazon Prime Day 2025 - quick links

• Amazon Devices: up to 50% off Kindle & Ring
• Appliances: Ninja & De'Longhi from £19.99
• Gaming: Nintendo Switch 2 – check stock now
• Headphones: Bose & Sony from £14.99
• Health: up to 68% off Philips, Remington & Oral-B
• Home: fans from £12.99
• Laptops: Lenovo, Asus and HP from £139
• Phones: up to 30% off Apple & Samsung
• Prime Membership: 30-day free trial
• Tablets: iPads & Fire Tabs from £59.99
• Toys: up to 50% off Lego & Mattel
• TVs: cheap TVs from £99.99
• Vacuums: Shark and eufy from £99
• Wearables: Huawei & Samsung from £39

Amazon Prime Day deals - editor's picks

Amazon Prime Day 2025: all you need to know

How do I become an Amazon Prime member?

An Amazon Prime membership is required to buy all Prime Day deals. A subscription costs £8.99 per month or £95 for a year.

New subscribers who have used it before can get a 30-day Amazon Prime free trial to get access to the deals. This free trial also lets you take the other membership benefits for a spin, including free shipping, access to Prime Video and much more.

Read our Amazon Prime review for everything else you get as part of a membership and our thoughts on its value for money. Use that to help you decide if you want to cancel Amazon Prime once your free trial has ended or keep it going to enjoy the benefits.

What are the best Amazon Prime Day deals?

The best Prime Day deals are generally on Amazon's own products, so it's the ideal time to pick up a Fire TV, Echo Dot, Kindle, Fire Tablet and the like. Every sale, we see that the retailer reduces these products to their lowest prices during Prime Day – and in many cases, they're cheaper than the deals ran over Black Friday.

Hundreds of other deals are also available across many of the most popular shopping categories at the retailer. These include TVs, laptops, appliances, smart home tech, gaming, fashion and more. We often see some of the lowest prices of the year so far on certain products but do be aware that some further reductions are sometimes saved for later in the year during Black Friday in November.

We'll be on hand to search through the sale to bring you all the best Amazon Prime Day deals right here. This includes price comparisons and price history where possible to help you make the best decision and ensure we're surfacing only the top bargains.

Will there be a second Prime Day in October?

Over the last few years, Amazon has also run a second Prime Day event in October. Given how successful they've claimed it's been, we wouldn't be surprised if it's brought back again in 2025.

It'll likely continue to serve as a preview for the retailer's Black Friday deals in November and feature a re-run of many of the top offers from the first Prime Day.