This unbeatable iPhone deal sold out last year at Amazon, but it's finally back again

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Want a cheap iPhone upgrade? Head to Amazon right now

iPhone 16e on an orange deals background
(Image credit: Apple / Future)

If you're in the market for a cheap iPhone upgrade, I bring good news: Amazon has discounted the Apple iPhone 16e to just £494 (was £549) as part of its annual Prime Big Deal Days sale.

I've only seen this deal once before in the Amazon sales, on Prime Day in July earlier this year, and on that occasion, the 128GB version of the phone sold out within days, so you'll need to act fast if you're keen to pick up one of Apple's best iPhones for such a low price.

Helpfully, Amazon's latest iPhone 16e deal again applies to all colour and storage variations, meaning you can pick up the largest 512GB model for £205 less than the 512GB variant of the regular iPhone 16 – a top pick if you're someone who regularly reaches their iPhone storage limit. Put simply, this is one of the best Amazon Prime Day deals, and it's not likely to last long.

(Not in the UK? See today's best deals in your region below)

Today's best iPhone 16e Prime Day deal

Apple iPhone 16e
Save £55
Apple iPhone 16e: was £549 now £494 at Amazon

The iPhone 16e is a mixed bag of hardware power, but it's an excellent choice if you're after a powerful, unfussy device that'll see you through the next few years. It features the A18 chipset, which is the most powerful chipset available at this price point, as well as Apple Intelligence support. You'll have to make do with a 60Hz notched display and only a single camera, but the latter is the only real downgrade versus the full-fat iPhone 16. £494 is a record-equalling low price for the 256GB model.

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As noted in the deal block above (and indeed in our iPhone 16e review), the iPhone 16e is designed for those who value reliable performance and stellar longevity over flashy features. It's a no-frills Apple device that'll continue to remain supported with updates for at least the next five years (you'll be good until 2032!), but if you're looking for one of the best camera phones, you're better off going for the iPhone 17 Pro.

More Prime Day iPhone 16e accessory deals

Apple iPhone 16e Silicone Case
Save £4
Apple iPhone 16e Silicone Case: was £39 now £35 at Amazon

If you do decide to pick up an iPhone 16e this week, why not pair it with one of Apple's official silicone cases? Amazon has discounted all six colourways by 10% as part of its Big Deal Days sale, and while that isn't the biggest saving in the world, it's more than you'll get at the Apple store.

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More of today's best Prime Day deals

Axel Metz
Axel Metz
Phones Editor

Axel is TechRadar's Phones Editor, reporting on everything from the latest Apple developments to newest AI breakthroughs as part of the site's Mobile Computing vertical. Having previously written for publications including Esquire and FourFourTwo, Axel is well-versed in the applications of technology beyond the desktop, and his coverage extends from general reporting and analysis to in-depth interviews and opinion.

Axel studied for a degree in English Literature at the University of Warwick before joining TechRadar in 2020, where he earned an NCTJ qualification as part of the company’s inaugural digital training scheme.

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