Forget Prime Day - I can’t believe the amazing LG C4 OLED TV has already had a huge price cut

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Get the 48-inch model for just £699

LG C4 OLED TV
(Image credit: Future)

If you're looking for a new TV, I've got the deal for you. You can get the 48-inch LG C4 OLED TV for £699 (was £1,499) at Smiths TV.

• Check out all the deals in Amazon's early Prime Day sale

Prime Day isn't for another few days, running from July 8-11, but this is a perfect time to pick up one of the best TVs on the market. The LG C4 is a jack-of-all-trades set that delivers brilliant picture quality, superb gaming features and performance, and an intuitive smart TV platform.

This isn't the cheapest we've seen the LG C4 48-inch (it's hit £649 before), but it's still an outstanding deal for this awesome TV.

Early Prime Day deal: LG C4 48-inch

LG C4 48-inch 4K OLED TV
LG C4 48-inch 4K OLED TV: was £1,499 now £699 at smithstv.co.uk

The LG C4 is a phenomenal TV that covers all the bases, delivering fantastic performance for movies, gaming and more. Its picture delivers bold colours, rich contrast, lifelike textures, and solid brightness for a mid-range OLED TV. It's also packed with gaming features including 4K, 144Hz, VRR (AMD FreeSync and Nvidia G-Sync), ALLM and Dolby Vision gaming. This may not be a record-low price for the 48-inch model, but at £699 it's still a superb deal that shouldn't be overlooked.

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The LG C4 sits at the top of nearly all of our best-of lists, including the best OLED TVs. That's because it delivers across nearly all fronts, especially with its contrast-rich, vibrant picture quality and gaming prowess. And, it a competitive mid-range OLED TV market, it's always one of the best priced TVs you can get.

As you'd expect from an OLED TV of this calibre, it's simply stunning, delivering deep black levels, staggering colors, realistic details and rich contrast that's frankly mind-blowing.

It's also among the best gaming TVs, with a full list of features. This includes 4K, 144Hz, ALLM, VRR including AMD FreeSync and Nvidia G-Sync, HGiG and Dolby Vision: as well as four HDMI 2.1 ports. Plus, its Game Optimiser mode enables you to get the very best gaming performance with no hassle.

More early Prime Day TV deals

LG B4 48-inch 4K OLED TV
LG B4 48-inch 4K OLED TV : was £699 now £559 at PRC Direct

The LG B4 may be LG's most entry-level OLED TV, but it still delivers excellent contrast, rich black levels, and vivid colours that OLED fans will be pleased with. It's also great for gaming, with four HDMI 2.1 ports that support 4K, 120Hz, VRR, ALLM, and Dolby Vision gaming. This deal takes the 48-inch model to £559 – a new record-low!

View Deal
Hisense U8N 65-inch 4K mini-LED TV
Hisense U8N 65-inch 4K mini-LED TV : was £1,199 now £1,099 at Amazon

The Hisense U8N delivers stunning brightness, superb contrast, and a whole host of gaming features, including 4K, 144Hz, VRR, and Dolby Vision gaming. It's easily one of 2024's best mini-LED TVs, and this deal takes the 65-inch model down to a record-low of £1,099: brilliant value for a TV with this much to offer.

View Deal
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James Davidson
James Davidson
TV Hardware Staff Writer, Home Entertainment

 James is the TV Hardware Staff Writer at TechRadar. Before joining the team, he worked at a major UK based AV retailer selling TV and audio equipment, where he was either telling customers the difference between OLED and QLED or being wowed by watching a PS5 run on the LG 65G2. When not writing about the latest TV tech, James can be found gaming, reading, watching rugby or coming up with another idea for a novel. 

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