It’s happened again! The LG C4 OLED TV has crashed to a new record-low price ahead of Prime Day – do not miss this deal!

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It just keeps dropping!

LG C4 OLED TV
(Image credit: Future)

Its had another price cut! The LG C4 65-inch OLED TV has hit $1,184.99 (was $2,699.99) at Amazon ahead of Prime Day, beating the previous record-low by $100.

• Check out all the deals in Amazon's early Prime Day sale

If you're in the UK, don't feel left out. You can get the LG C4 55-inch OLED TV for £879 (was £1,899) at Crampton & Moore. Not quite a record-low, but still an excellent deal.

Prime Day isn't for another few hours, running from July 8-11, but this is a perfect time to pick up one of the best TVs on the market. The LG C4 is a jack-of-all-trades set that delivers brilliant picture quality, superb gaming features and performance, and an intuitive smart TV platform.

Early Prime Day deal: LG C4 (US)

LG 65-inch C4 OLED 4K TV
LG 65-inch C4 OLED 4K TV: was $2,699.99 now $1,184.99 at Amazon

This early Prime Day deal takes the the 65-inch LG C4, our best ranked TV, down to $1,196.99: its lowest price yet. The C4 does it all, with outstanding picture quality, an a9 AI processor for razor-sharp performance and an impressive list of gaming features including 4K, 144Hz, VRR, ALLM and Dolby Vision gaming: all supported across four HDMI 2.1 ports.

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Today's best LG C4 deal in the UK

LG C4 55-inch 4K OLED TV
LG C4 55-inch 4K OLED TV: was £1,899 now £879 at Crampton and Moore

The LG C4 is a phenomenal TV that covers all the bases, delivering fantastic performance for movies, gaming and more. Its picture delivers bold colours, rich contrast, lifelike textures, and solid brightness for a mid-range OLED TV. It's also packed with gaming features including 4K, 144Hz, VRR (AMD FreeSync and Nvidia G-Sync), ALLM and Dolby Vision gaming. This may not be a record-low price for the 55-inch model, but at £879, it's still a superb deal that shouldn't be overlooked.

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The LG C4 sits at the top of nearly all of our best-of lists, including the best OLED TVs. That's because it delivers across nearly all fronts, especially with its contrast-rich, vibrant picture quality and gaming prowess. And, it a competitive mid-range OLED TV market, it's always one of the best priced TVs you can get.

As you'd expect from an OLED TV of this calibre, it's simply stunning, delivering deep black levels, staggering colors, realistic details and rich contrast that's frankly mind-blowing.

It's also among the best gaming TVs, with a full list of features. This includes 4K, 144Hz, ALLM, VRR including AMD FreeSync and Nvidia G-Sync, HGiG and Dolby Vision: as well as four HDMI 2.1 ports. Plus, its Game Optimiser mode enables you to get the very best gaming performance with no hassle.

More early Prime Day TV deals in the US

LG 65-Inch C5 OLED TV
LG 65-Inch C5 OLED TV: was $2,696.99 now $1,696.99 at Amazon

The all-new LG C5 is the successor to the C4, and Amazon has the 65-inch model on sale for an unbelievable price of $1,696.99 - a record-low price. Awarded five out of five stars in our review, the OLED display delivers an outstanding picture thanks to LG's Alpha 9 AI processor Gen8, impressive gaming features, and a comprehensive smart platform featuring all-new AI capabilities.

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Amazon 55-inch Fire TV Omni Series 4K TV
Amazon 55-inch Fire TV Omni Series 4K TV: was $549.99 now $339.99 at Amazon

Amazon's highly rated Omni Series TVs feature 4K resolution support, Dolby Vision, HDR 10, and hands-free TV with Alexa. So, you can control the volume and launch channels hands-free instead of using your remote. Today's early Prime Day deal brings the 55-inch model down to $339.99, which is the lowest price we've seen this year.

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Amazon 75-inch Fire TV Omni QLED 4K TV
Amazon 75-inch Fire TV Omni QLED 4K TV: was $1,099.99 now $569.99 at Amazon

Amazon's Fire TV Omni QLED Series represents a significant upgrade in the otherwise affordable range of smart TVs. This set boasts premium features, including a QLED display, full-array local dimming, Dolby Vision IQ, and HDR10+ Adaptive support to deliver a high-quality picture for all-around viewing and gaming. A good overall buy for the budget-conscious who don't want to compromise on performance, especially now that it's down to a record-low price of $569.99.

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James Davidson
James Davidson
TV Hardware Staff Writer, Home Entertainment

 James is the TV Hardware Staff Writer at TechRadar. Before joining the team, he worked at a major UK based AV retailer selling TV and audio equipment, where he was either telling customers the difference between OLED and QLED or being wowed by watching a PS5 run on the LG 65G2. When not writing about the latest TV tech, James can be found gaming, reading, watching rugby or coming up with another idea for a novel. 

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