Let 'em cook: LG's C4 OLED TV plummets to its lowest price yet ahead of Prime Day
This is the deal I'm telling all my family and friends about

If you're looking for a premium TV deal for Prime Day, you aren't going to find a better deal than this. Amazon's early Prime Day sale has dropped LG's best-selling 65-inch C4 OLED TV to $1,196.99 (originally $2,699.99), thanks to a massive $1,500 discount.
That's a new record-low price for the LG C4 and one of the best prices I've seen for a highly-rated OLED display. It's hands-down the best early Prime Day TV deal, and I can't imagine the price dropping any further at next week's official sale.
• Shop Amazon's full early sale
Although the LG C4 was released last year, it remains at the top of TechRadar's best TV and best OLED TV guides, thanks to its premium features and reasonable price. The display is feature-packed and delivers a stunning picture with boosted brightness, a 144Hz refresh rate, and LG's latest Alpha 9 AI chip. You also get excellent gaming features, including four HDMI 2.1 ports with 4K 120Hz compatibility, VRR and ALLM support, and 144Hz certification from Nvidia.
As I mentioned earlier, I don't think the price will drop further on this specific model during Amazon's official sale, and unlike Prime Day, today's deal is available to everyone, regardless of Prime membership. If you want a stunning new OLED display, then I highly recommend grabbing this stunning discount on LG's C4 OLED TV.
Don't wait for Prime Day: LG C4 OLED TV deal
The LG C4 is ranked number one in our best TV guide, and thanks to Amazon's early Prime Day sale, the 65-inch model is now available at its lowest price yet. The OLED display features exceptional brightness, LG's latest Alpha 9 AI chip for enhanced performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support, as well as 144Hz certification from Nvidia.
Shop more of the best early Prime Day TV deals
The all-new LG C5 is the successor to the C4, and Amazon has the 65-inch model on sale for an unbelievable price of $1,696.99 - a record-low price. Awarded five out of five stars in our review, the OLED display delivers an outstanding picture thanks to LG's Alpha 9 AI processor Gen8, impressive gaming features, and a comprehensive smart platform featuring all-new AI capabilities.
If you're looking for a mid-size budget TV, this Insignia 50-inch display is an incredible deal at only $179.99. The Insignia F50 Series TV features 4K HD resolution, DTS Studio Sound, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.
This brand-new version of the Amazon Fire TV 4-Series is on sale for its lowest price yet. The mid-sized 4K display supports HDR 10, offering a sharp, clear, and vibrant image for TV shows, movies, and sports. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. It's an all-around solid TV for the price if you need an affordable and capable display.
Amazon's highly rated Omni Series TVs feature 4K resolution support, Dolby Vision, HDR 10, and hands-free TV with Alexa. So, you can control the volume and launch channels hands-free instead of using your remote. Today's early Prime Day deal brings the 55-inch model down to $339.99, which is the lowest price we've seen this year.
Samsung's 65-inch S90D OLED TV is on sale for $1,336.91, which is only $30 more than the record-low price. The 2024 OLED display delivers an exceptional picture with deep blacks, bright colors, and Pantone-validated colors. You're also getting Motion Xcelerator 144Hz for a smooth gaming experience, as well as Dolby Atmos and Object Tracking Sound Lite for premium sound.
Amazon's Fire TV Omni QLED Series represents a significant upgrade in the otherwise affordable range of smart TVs. This set boasts premium features, including a QLED display, full-array local dimming, Dolby Vision IQ, and HDR10+ Adaptive support to deliver a high-quality picture for all-around viewing and gaming. A good overall buy for the budget-conscious who don't want to compromise on performance, especially now that it's down to a record-low price of $569.99.
A 75-inch 4K smart TV for under $400 is an unbeatable deal. Toshiba's C350 is a 4K TV with HDR support, delivering solid picture quality for everyday viewing. Access to streaming apps is easy with the Fire TV OS, which has Netflix, Disney+, Prime Video, and more at your fingertips. It's not as powerful as many premium options, but if you're on a tight budget and want a large display, this is an excellent option.
Sony's all-new Bravia 8 OLED TV is the successor to the popular Bravia 8 model and offers improved brightness, an impressive picture, and an overall premium picture experience that Sony OLED TVs are known for. It's also an excellent TV for gamers, with exclusive features for PS5. Today's early Prime Day deal is a new record-low price and a fantastic buy if you're wanting one of the best Sony OLED TVs on the market.
More of today's best early Prime Day deals
- Amazon Devices: 50% off TVs, Ring & Fire Sticks
- Apple: AirPods + iPads from $99
- Back to school: deals from $5.99
- Beauty: 80% off toothbrushes & skincare
- Headphones: $120 off Bose, Apple & Sony
- Health: electric toothbrushes from $24.99
- Kitchen: 54% off Ninja, Nespresso & Keurig
- Laptops: record-low prices from $175
- Tablets: iPads and Samsung from $54.99
- Toys: 40% off Lego, scooters & Toniebox
- TVs: cheap TVs from $59.99
- Vacuums: Shark, Bissell & Dyson from $49.99
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Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.
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