Black Friday deals 2025: when sales start and today's best early deals
The 2025 Black Friday deals season has begun
This year's Black Friday 2025 date is on November 28, which means the deals season has already begun. To help you find all the best early Black Friday deals, I've created this guide with everything you need to know about this year's sales event.
While Black Friday is technically weeks away, several retailers have either already launched early Balck Friday sales or have announced upcoming dates.
Best Buy has launched its official first Black Friday sale with new doorbuster deals released every Friday, Target has also holiday doorbusters, and Amazon is offering early Black Friday deals as part of its holiday sale. And last but not least, Walmart announced that its first sale will begin on November 14- 16, and its official Black Friday event will be on November 25 -30.
As TechRadar's deals editor with eight years of experience covering Black Friday, I'm hand-picking today's best early Black Friday deals, including TVs, Apple devices, kitchen appliances, vacuums, and smart home gadgets. I'm utilizing my expertise in deal hunting to curate this guide with the best Black Friday deals.
Below, you'll find today's top early Black Friday sales, followed by today's best deals from around the web. Make sure to bookmark this guide, as I'll continuously update it with the latest news and stand-out deals.
Today's best early Black Friday sales
- Amazon: 45% off TVs, AirPods, air fryers & vacuums
 - Apple: iPads, AirPods & MacBooks from $119
 - Best Buy: $1,000 off TVs, laptops & headphones
 - Home Depot: 40% off appliances, furniture, grills & tools
 - Lowe's: up to 30% off appliances, holiday decor & tools
 - Target: 30% off Christmas decor, clothing & furniture
 - Walmart: furniture, cheap TVs & vacs from $69
 - Wayfair: 54% off Christmas, furniture & decor
 
Today's top 20 early Black Friday deals
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As the name suggests, the Fire TV Stick 4K streams shows and movies on your TV in ultra-high definition 4K resolution. It's a good offer for a solid streaming stick that comes with access to all the major apps and supports voice controls through Alexa. Amazon's pre-Black Friday deal shaves 40% off the retail price.
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Thanks to its compact size, this Keurig K-Mini Mate coffee maker is a great choice for those working with a small kitchen space. It can brew a cup in just minutes and is just four inches wide. Today's pre-Black Friday deal from Amazon brings the price down to just $47.99, a new record-low price.
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A new version of the Amazon Fire HD 8 tablet was only released about a year ago – and it's on sale for a record-low price ahead of Black Friday. While not the most powerful tablet available, the Fire HD 8 has what you need to cover the essentials, including web browsing, sending emails, watching videos, and some light gaming. Battery life is impressive, lasting up to 13 hours, making it ideal for on-the-go use or when you're just relaxing on the couch.
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Amazon's Echo Spot pairs a 2.83-inch touchscreen with a 1.73-inch front-firing speaker, making it an ideal smart alarm clock. With Alexa onboard, you can ask the assistant for the weather, play music, or even schedule alarms. Today's pre-Black Friday deal brings the price down to just $54.99.
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This portable blender packs an impressive punch for something so small; while its capacity is a single-serve 16-oz, it can crush ice and frozen fruit without breaking a sweat with its stainless steel BlastBlade. Plus, it even has a sippy-cup lid that pops open to keep your beverages fresh.
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Amazon's best-selling Echo Show 5 is on sale for $59.99 in today's early Black Friday sale. The 2023 Echo Show 5 features a compact 5.5-inch display but packs impressive sound with deeper bass and clearer vocals. With Amazon Alexa, you can listen to podcasts, movies, music, and more.
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If your children are of the age where they're after something a bit more capable when it comes to tech, then this Amazon Fire HD 8 Kids tablet is a solid upgrade. It has all the parental controls, safety features, and protective measures, and an impressive 13-hour battery life. Today's pre-Black Friday deal is a return to the record-low price.
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Nespresso machines are always top sellers during Black Friday, and Amazon has the Vertuo model on sale for $131, the lowest price we've seen this year. The Nespresso Vertuo can whip up a frothy cup of espresso in minutes and can brew four different cup sizes.
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This is an appliance I already own and love – Ninja's top-rated 8-quart Foodi air fryer. Now on sale for its lowest price, the Ninja Foodi features a large dual-basket design that allows you to prepare multiple foods at once and six preset cooking programs for fast and easy meals.
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This $50 discount is the first price cut we've seen on the recently released smartwatch, making it even more affordable than before. The Apple Watch SE 2 currently holds the position for the best cheap smartwatch, but the SE 3 more than matches it – and it's a smarter buy while it's reduced ahead of Black Friday. This attractive deal is only available on the Starlight Aluminum finish.
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There's a massive 55% discount on the Dyson V9 Motorbar at Amazon's pre-Black Friday sale. The V9 has the same maximum runtime as the V8 but a faster-charging battery and a useful LDC screen for information. It's also more lightweight and features a smaller dust cup, making it a worthwhile consideration for those with a small home.
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This self-emptying vacuum is the perfect solution for pet owners and tech-savvy gadget lovers. At a massive half off the retail price and almost matching the previous record-low, you'll do well not to be tempted by the robot vacuum from Shark that is guaranteed to make your life that little bit easier.
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Processor: AMD Ryzen 5
RAM: 8GB
Storage: 512GB
There's a big $230 saving available on this solid HP 15 Laptop in the latest Best Buy sale. Yes, some of the components are from the previous generation, but there's still a mid-range AMD Ryzen 5 processor and 8GB of RAM that ensure overall performance is strong for everyday use. Plus, there's a reasonable 512GB of storage. Overall, it's a great option to handle all everyday jobs, some more advanced work and light multitasking.
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Display - 13.6 inches
Processor - Apple M4
RAM - 16GB
Storage - 256GB
The MacBook Air 13-inch (M4) is the newest version of Apple's popular laptop, and it's now down to a record-low price. You get a great-looking 13.6-inch Liquid Retina display, while the boost to 16GB of RAM keeps all your programs running smoothly. It's just a shame Apple still insists on only 256GB of storage as standard, which feels a little miserly in 2025. Nevertheless, this is still one of the best laptops you can buy if you need a performance powerhouse for productivity and creative tasks.
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Best Buy's early Black Friday sale has slashed a whopping $770 off LG's 48-inch B5 OLED TV, bringing the price down to a new record-low. Released this year as the successor to the popular B4 OLED, the LG B5 is on track to be the best budget OLED TV on the market. The 48-inch display delivers an exceptional picture with brilliant colors and sharp contrast. You also get excellent gaming features, thanks to the four HDMI 2.1 ports and new AI tools, including AI Search, AI Concierge, and an improved AI Chatbot.
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This brand-new version of the Amazon Fire TV 4-Series is on sale for only $339.99, which is a record-low price. The mid-sized 4K display supports HDR 10, offering a sharp, clear, and vibrant image for TV shows, movies, and sports. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. It's an all-around solid TV for the price if you need an affordable and capable display.
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A massive $600 saving on one of the best budget TVs around sounds almost too good to be true. The Roku Pro Series TV delivers an incredible 4K picture, thanks to its QLED display and mini-LED technology, which shines with impressive colors and brilliant contrast. It's also a Roku device, so you'll get rapid and easy access to the latest entertainment through all the major streaming apps.
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Samsung's lineup of Crystal UHD TVs is less feature-rich compared to the pricier OLED and QLED displays, but they are a capable and affordable option for general everyday viewing. This massive 85-inch model is now available at a tempting low price in the latest Best Buy sale if you don't need all the fancy features of a premium TV and just want a lot of screen for the money. You get a large and modern TV that supports high-quality 4K resolution and all the most popular streaming apps.
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Best Buy's early Black Friday sale has dropped LG's 65-inch C5 OLED TV to $1,399.99, thanks to today's whopping $1,300 discount. Awarded five out of five stars in our review, the OLED display delivers an outstanding picture thanks to LG's Alpha 9 AI processor Gen8, impressive gaming features, and a comprehensive smart platform featuring all-new AI capabilities.
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One of the best big-screen budget TVs from Best Buy's early Black Friday sale is the Insignia 70-inch F50 Series 4K Fire TV for just $277.99 – a new record-low price. The Insignia F50 Series TV features 4K HD resolution, DTS Studio Sound, smart capabilities with the Fire OS, and a voice remote with hands-free Alexa, allowing you to use your voice to control your TV.
Black Friday 2025 FAQs
When is Black Friday 2025?
Black Friday always occurs after Thanksgiving, and this year, the 2025 Black Friday date is November 28. It marks the beginning of the Christmas shopping season with some of the best discounts you'll find from retailers like Amazon, Best Buy, Walmart, and Target.
When do Black Friday deals start?
While the official Black Friday date is November 28, you can find Black Friday deals as early as late October. In recent years, retailers have launched early Black Friday sales weeks before the official date, stretching out the holiday shopping season.
Best Buy has launched its official first Black Friday sale with new doorbuster deals released every Friday. Its official Black Friday sale will take place on Thursday, November 20, a week before the actual Black Friday.
Target has also holiday doorbusters featuring one-day-only deals with up to 50% off Target's own brands and select items from Apple, Ninja, Dyson, and Disney. On November 2 through Christmas Eve, the retailer will release new deals every Sunday, including up to 50% off vacuums, Apple devices, tech gadgets, and clothing. Target is also launching a three-day early Black Friday sale on November 6, with discounts on holiday decor, toys, kitchen appliances, and Lego.
Walmart has also announced its Black Friday dates, with an early sale on November 14 and 16. Additionally, Walmart Plus members will receive early access on November 13 at 7:00 PM ET. Walmart's official Black Friday deals event runs from November 25 through November 30 (in-store from November 28 to 30), and its Cyber Monday sale is on December 1.
While we wait for Amazon to announce dates for its official Black Friday event, the retailer is hosting a holiday sale with Black Friday-like deals from top brands.
I'll update this page with all the latest Black Friday news and dates, and of course, all the best Black Friday deals as soon as they become available.
What Black Friday deals can you expect?
While new products always enter the mix, the most popular Black Friday deal categories stay the same. That includes tech products like TVs, headphones, Apple devices and laptops, kitchen appliances from brands like Ninja, Keurig, Nespresso, and KitchenAid, and upright and robot vacuums. You'll also find clothing and viral beauty products on sale, as well as best-selling toys.
In terms of specific products, new Apple devices are always popular Black Friday deals. This year, I expect to see discounts on the new AirPods Pro 3, the Apple Watch 11, and the latest MacBook and iPad Pro.
Pricey TVs that get a significant discount during Black Friday are popular offers. This year, I have my eye on the LG C5 OLED TV, the Samsung S90F, and Samsung's art-inspired The Frame QLED TV.
Amazon's lineup of smart home devices, including the Kindle e-reader, Fire tablets, Echo speakers, smart displays, and Ring Doorbells, is all down to record-low prices during Black Friday.
Other notable Black Friday deals include air fryers, coffee makers, robot vacuums, and Dyson products such as vacuums, hair stylers, and air purifiers.
If you want to shop all the best Black Friday deals in one place, I'll update this guide with all the top offers as soon as they become available, so make sure to bookmark this page.
Why you can trust TechRadar
I've been covering Black Friday for eight years, and our team of deals experts has over twenty years of collective experience. TechRadar has also reviewed over 16,000 products and counting, so we're not only here to help you find the best price but also to give you all the information you need to help make your buying decision. 
I'll analyze each offer in this guide, using price history and comparison tools to ensure you know what kind of deal you're getting. I'll let you know if the item is on sale for a record-low price or cheaper at a competing retailer.
How we find the best Black Friday deals
TechRadar researches price history and uses comparison tools to ensure every item listed in this Black Friday sales guide is a genuine bargain. We also use our extensive history, which includes regularly browsing retailers like Amazon, Best Buy, and Walmart, to hand-pick the best deals based on price and popularity from well-known brands like Apple, Samsung, LG, Ninja, Dyson, and Bissell.
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Mackenzie Frazier is the lead deals editor in the US for TechRadar at Future plc. She has been sharing deal advice for Future for the past eight years and loves finding products that consumers want at the best possible prices. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.
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