Mega Black Friday phone deal: get up to £995 off the Google Pixel 10 Pro / Pro XL when you trade in

The Pixel range of phones has long been one of the best models for Android users, especially those who want outstanding photography performance. Now at iteration 10, they're leading the industry in terms of display technology, battery life, and AI features.

• See the full Google Black Friday sale

Thanks to a generous Black Friday deal, you can now get up to £995 off the Google Pixel Pro 10 or Google Pixel 10 Pro XL. The maximum discount comes in the shape of £200 off upfront and up to £775 off with a qualifying trade-in.

At full price, the Pixel Pro 10 retails for £999, while the Pixel 10 Pro XL costs £1,199. If you have one of the latest-gen smartphones to trade in, then you could be the proud owner of a 10th-gen Pixel phone for as little as £124. Sounds like a great time for an upgrade.

Today's best Google Pixel deal

Google Pixel Pro 10 / Pro XL: get up to £975 off with a trade-in at Google
If you'd like to own one of the latest and greatest Pixel phones, then this money-off and trade-in combo deal for Black Friday is well worth a look. If you buy direct from Google, you'll get a straight £200 off as well as up to £775 off with a qualifying trade-in. That results in as little as £124 for the Pixel Pro 10 and £224 for the Pixel 10 Pro XL if you hand over an iPhone 16 Pro Max.

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We've got comprehensive reviews of both the Google Pixel 10 Pro and the Google Pixel 10 Pro XL. With the former being awarded a four out of five star rating and the latter 4.5 out of five stars, you know these are two seriously good phones with solid performance and excellent cameras.

The Pixel 10 Pro is a worthy upgrade over and above the standard Pixel 10, mainly thanks to the bonus AI features. One of our reviewer's favourites is the phone's ability to answer and screen all of the calls from phone numbers that are not recognised. In addition, there's an effective note-taking tool that will transcribe your phone conversations as easily as it transcribes a business meeting.

If you'd like a larger display, longer battery life, and increased storage capacity, then the Pixel 10 Pro XL is the one to go for. We described it as "polished and well-built, with a refined look and gorgeous materials and colour combinations." We even said that, "it’s a much nicer-looking phone than the latest iPhone 16 Pro Max, and it delivers on a number of features Apple hasn’t been able to match."

If you're not sure which Pixel phone to choose, then check out our Google Pixel 10 vs Pixel 10 Pro vs Pixel 10 Pro XL comparison feature. Alternatively, our best phone and best camera phone guides will help you narrow down your options if you're open to other brands.