Forget GoPro, the best cheap 4K action camera now costs just £73 for Prime Day

Apeman A100
(Image credit: Apeman)

Been trying to track down the best cheap action camera? Amazon's Prime Day deals have just served up a real zinger, with a 27% price slash on our favorite, budget GoPro alternative.

This deal means the Apeman A100, which we recently crowned the best budget action cam, is now available for just £73.22, making this rugged 4K sidekick superb value. (Not in the UK? Scroll down for the best deals in your region.)

The A100 impressed us with its impressively sharp 4K footage, with detail on a similar level to the far pricier GoPro Hero 8 Black. Thanks to its included case, it's also waterproof to 40m and takes solid 20MP photos, too.

Apeman A100: £99.99

Apeman A100: £99.99 £73.22 at Amazon
This is the lowest ever price for our favorite budget action camera. The A100 shoots impressive 4K/50p video, 20MP stills and is waterproof up to 40m with its included case. You won't find a better value action cam during the Prime Day sales.

Most cheap action cameras top out at 4K/30p video, so the Apeman A100's 4K/50p mode is particularly impressive at this price. In our side-by-side tests with its affordable rivals, the A100 came out on top, even matching some much pricier action cams from GoPro.

We were also impressed by its usability, too – it has a cover for its ports to keep them protected, plus a 2-inch touchscreen for navigating its various modes. And when you aren't mounting it to your cycling helmet to capture errant driving, the A100 also doubles as a webcam for both Macs and Windows PCs.

More action camera deals

Looking for more action camera deals? You'll find all the lowest prices from around the web right here, with offers available in your region. 

TechRadar is rounding up all the top deals over the Prime Day sales period, and we’ve put all the best Prime Day deals in an easy-to-navigate article to help you find the bargains you’re looking for.

Mark Wilson
Senior news editor

Mark is TechRadar's Senior news editor. Having worked in tech journalism for a ludicrous 17 years, Mark is now attempting to break the world record for the number of camera bags hoarded by one person. He was previously Cameras Editor at Trusted Reviews, Acting editor on, as well as Features editor and Reviews editor on Stuff magazine. As a freelancer, he's contributed to titles including The Sunday Times, FourFourTwo and Arena. And in a former life, he also won The Daily Telegraph's Young Sportswriter of the Year. But that was before he discovered the strange joys of getting up at 4am for a photo shoot in London's Square Mile.