This deal means the Apeman A100, which we recently crowned the best budget action cam, is now available for just £73.22, making this rugged 4K sidekick superb value. (Not in the UK? Scroll down for the best deals in your region.)
The A100 impressed us with its impressively sharp 4K footage, with detail on a similar level to the far pricier GoPro Hero 8 Black. Thanks to its included case, it's also waterproof to 40m and takes solid 20MP photos, too.
Most cheap action cameras top out at 4K/30p video, so the Apeman A100's 4K/50p mode is particularly impressive at this price. In our side-by-side tests with its affordable rivals, the A100 came out on top, even matching some much pricier action cams from GoPro.
We were also impressed by its usability, too – it has a cover for its ports to keep them protected, plus a 2-inch touchscreen for navigating its various modes. And when you aren't mounting it to your cycling helmet to capture errant driving, the A100 also doubles as a webcam for both Macs and Windows PCs.
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TechRadar is rounding up all the top deals over the Prime Day sales period, and we’ve put all the best Prime Day deals in an easy-to-navigate article to help you find the bargains you’re looking for.
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Mark is TechRadar's Senior news editor. Having worked in tech journalism for a ludicrous 17 years, Mark is now attempting to break the world record for the number of camera bags hoarded by one person. He was previously Cameras Editor at Trusted Reviews, Acting editor on Stuff.tv, as well as Features editor and Reviews editor on Stuff magazine. As a freelancer, he's contributed to titles including The Sunday Times, FourFourTwo and Arena. And in a former life, he also won The Daily Telegraph's Young Sportswriter of the Year. But that was before he discovered the strange joys of getting up at 4am for a photo shoot in London's Square Mile.