This 57% discount on the Jura S8 automatic coffee machine is so good, I did a double take

Jura S8 coffee machine on a kitchen counter.
(Image credit: Jura / Edited with Gemini AI)

As TechRadar’s coffee expert and custodian of our guide to the best coffee machines in Australia, you can rest assured I make it my mission to trial as many espresso machines as possible. One brand that has, so far, eluded me, however, is Jura.

Judging by our Jura J10 and Jura Z10 reviews, that’s clearly a shame, as the Swiss brand is an expert in all things automatic coffee machines. And that’s exactly why a massive 57% discount on the Jura S8 at The Good Guys piqued my curiosity and made me do a double take.

Plummeting from AU$3,690 to AU$1,589, this is a prime opportunity to snap up an uber-premium bean-to-cup machine to take pride of place in your kitchen for years to come.

Jura S8 (1561)
Save 57% (AU$2,101)
Jura S8 (1561): was AU$3,690 now AU$1,589 at The Good Guys

This premium fully automatic coffee machine grinds, brews and froths milk at the touch of a button. With 27 preset drinks available, including the ability to incorporate flavoured syrups, it’s essentially your own at-home barista. Make sure to hit the Price Beat button the full saving.

While I do enjoy getting hands on with a coffee machine — I’m a huge fan of the KitchenAid Semi-Automatic, for example — in my mind an automatic model is ideal. I can press a couple of buttons, pull up a saved recipe and have my coffee brewing whilst attending to other tasks.

The Jura S8 therefore looks like it could be my new best friend for a number of reasons. Firstly, Jura has been making automatic coffee machines for around 40 years, so it arguably has the expertise to understand what makes a decent cuppa.

That experience extends to proprietary technologies, including its P.A.G.2 grinder with its seven selectable grind levels, an eighth-generation 3D brewing unit that passes water through coffee on multiple levels for a more even extraction and the use of the Pulse Extraction Process (P.E.P.) that pushes water through the puck in pulses rather than one uninterrupted flow, to optimise extraction time.

The 27 drinks can be customised to a great extent too, with 10 strength settings, programmable water and milk quantities and three brewing-temperature settings. And, as mentioned earlier, the S8 can produce Sweet Foam — milk foamed with flavoured syrup during preparation. My colleague Cat Ellis has said the results are “delicious” in her Jura J10 review. Plus, the large 4.3-inch touchscreen looks glorious in pictures.

On paper then, the Jura S8 looks to be the perfect coffee machine for me. Not only does it promise top-tier performance, but I also think it’s a bit of a looker compared to many other machines that are more akin to black boxes.

This huge AU$2,101 saving at The Good Guys lists an end date of September 30, so while you do have a little bit of time to take advantage, it could transpire that stock could run out before then!

Want more suggestions?

If spending over AU$1,500 on an automatic coffee machine is too much for your budget, fret not, as there plenty of excellent models available for less. And, in some cases, you can actually find a machine that offers even more features than the Jura, for less money. Here are some other top-rated alternatives.

KitchenAid KF3
Save 15% (AU$200)
KitchenAid KF3: was AU$1,349 now AU$1,149 at KitchenAid Australia

The best automatic coffee machine you can buy right now in my opinion, this KitchenAid model brews a delicious espresso time after time, offers a good level of personalisation, has a good (but not great) milk-foaming system, and intuitive navigation.

De'Longhi Eletta Explore Perfetto
Save 40% (AU$800)
De'Longhi Eletta Explore Perfetto: was AU$1,999 now AU$1,199 at Amazon

The Eletta Explore is one of De’Longhi’s flagship series. This particular model can foam hot and cold milk, is controlled via a touch panel and can brew a large selection of drinks.

Philips 4400 Series Fully Automatic Espresso Machine
Save 33% (AU$401.64)
Philips 4400 Series Fully Automatic Espresso Machine: was AU$1,199 now AU$797.36 at Amazon

This Philips machine is one of my favourites, and while it has gone lower in price before, I still consider this to be a great value for what is a great bean-to-cup espresso machine.

Ninja Luxe Café Premier
Save 14% (AU$122.99)
Ninja Luxe Café Premier : was AU$849.99 now AU$727 at Amazon

As we said in our 4.5-star Ninja Luxe Café review, this bean-to-cup coffee machine is worth the hype. Our tester said it was "an espresso machine anyone can master" that offers pro-level drinks without the effort. It’s all thanks to various technologies that determine the ideal grind size and automatically froth milk, meaning anyone can be an at-home barista.

Jura J10
Save 26% (AU$1,025)
Jura J10: was AU$3,990 now AU$2,965 at Amazon

Ok, so this one costs more, but since I've referenced it a couple of times already, I had to include it here given the saving on offer. It does an excellent job of the fundamentals and adds the ability to make cold brew, along with a 42-drink menu.

Max Langridge
Senior Editor, Home Entertainment & Broadband (APAC)

Max is a senior staff writer for TechRadar who covers home entertainment and audio first, NBN second and virtually anything else that falls under the consumer electronics umbrella third. He's also a bit of an ecommerce fiend, particularly when it comes to finding the latest coupon codes for a variety of publications. He has written for TechRadar's sister publication What Hi-Fi? as well as Pocket-lint, and he's also the editor of Australian Hi-Fi and Audio Esoterica magazines. Max also dabbled in the men's lifestyle publication space, but is now firmly rooted in his first passion of technology.

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