Singapore 10.10 sales: all you need to know to score massive deals this October

Singapore 10.10 sales
(Image credit: Future)

The next matching date sale for Singapore is almost here, and the 10.10 sales for 2023 fall on the same day as the second Amazon Prime Day sales (called Prime Big Deal Days). That means not only will you be able to snatch up a bargain on Amazon SG, but you’ll also find massive deals on offer from retailers like Lazada SG, Shopee SG and more.

Falling on the second Tuesday of October this year, the 10.10 sales in Singapore are another chance to snap up some hefty discounts before the holiday sales period really kicks off in November. While you might not find savings as big as those on offer during the 11.11 Singles Day sale or Black Friday, 10.10 is a great opportunity to sneak in a bargain early and avoid the rush in November.

While we won’t see any early deals until right before the sale, we know where to look based on previous years. If you want a taste of what’s to come in the next Singapore 10.10 sales, check out all the need-to-know information below, including a list of retailers and standout deals from 2022.

Singapore 10.10 sales: key information

What is the 10.10 sales event?

The 10.10 sales event is the October matching dates sale. Every month, retailers around Singapore offer up big savings across a range of products including tech, clothes, toys and homewares on the date that matches the number of the month. While the ones early in the year are pretty small, things really kick off with the 9.9 sales in September, and continue through until the end of the year. 

After 10.10 there’s two more matching dates of sales before the year finishes, with the biggest being the 11.11 Singles Day sale a few weeks before Black Friday, and the last being the 12.12 sales on a Tuesday in December 2023.

When is the 10.10 sales event?

In 2023, the 10.10 sales will fall on the second Tuesday of October. This also happens to be the first day of Amazon’s Prime Big Deal Days sales event, so it’s likely we’ll see lots of deals popping up early and continuing on past the actual date itself.

What retailers will have 10.10 sales in Singapore?

While Amazon SG will likely be focusing on offering Prime Big Deal Days discounts, you might still be able to find some 10.10 deals on the site for non-members as well. Outside of that, these are the retailers who had 10.10 sales in 2022, or participated in the just-passed 9.9 sales, and will likely have deals on offer when October 10 rolls around:

As we get closer to the date, we’ll update this list with any new retailers and what each one is offering so you can find the best discounts. So, if you bookmark this article, we’ll help you find the best tech offers on the hottest products and brands in one easy-to-navigate place to make bargain hunting a seamless process this October.

Will there be 10.10 sales in Malaysia?

Malaysia also gets to shop the 10.10 sales, though we’ve yet to see any retailers advertising it just yet. We also expect to see the following retailers in Malaysia with 10.10 offerings, following their appearance during the 9.9 sales in September:

Singapore 10.10 sales: best deals from the 2022 event

To get an idea of what might be on offer this month, we’ve found the top 5 deals from the 2022 10.10 sales so you know what to expect once it starts this year.


Nintendo Switch OLED | SG$549 SG$428.80 at Amazon SG (SG$120.20 off)

We’ve seen the Nintendo Switch OLED drop much lower than this offering, even hitting below SG$390 during the 9.9 sales. We’ve got our fingers crossed that the 10.10 sales will bring its lowest price yet, but it’s possible that retailers might be saving that for the upcoming bigger sales in November.


Surface Pro X | SQ1 / 16GB RAM / 512GB SSD | SG$2,588 SG$1,941 at Microsoft Store SG (SG$647 off)

The Surface Pro X scored a massive discount two years in a row during the 10.10 sales, but in 2023 we’re unlikely to see this older model discounted directly from Microsoft. Instead, we’re hoping to see some deals on some newer Surface 2-in-1 devices, such as the Surface Pro 8, which isn’t the latest generation (Microsoft is up to the Surface Pro 9 now), but is still a fantastic option that scored a brilliant 4.5-star rating in our Microsoft Surface Pro 8 review.


Samsung Galaxy Z Fold 4 512GB | SG$2,578 SG$2,111.50 at Amazon SG (SG$466.5 off)

Now that the Samsung Galaxy Z Fold 5 is here, it’s pretty likely that Samsung’s 4th iteration of the foldable phone will score some savings across the web. Though, given that the Samsung Galaxy Z Fold 4 picked up a discount within its first year, we might even get a discount for the latest handset – there’s no guarantees though.


LG UltraGear QHD gaming monitor (27GP850-B) | SG$899 SG$699 at Robinsons SG (save SG$200)

A range of monitors tend to pick up some decent discounts in the 10.10 sales, and this LG UltraGear gaming monitor was no exception in 2022. With a modest SG$200 discount, it was a great deal for anyone after a 27-inch monitor that offered an immersive experience with features like AMD FreeSync and 165HZ refresh rate.


Dyson Cyclone V10 | SG$799 SG$659 from Lazada SG (SG$140 off)

The Dyson Cyclone V10 is much older now, but it still packs in a lot of standout features the British brand is well known for – a sleek, cordless design with a great battery life and powerful – although no longer Dyson’s best – suction. It got a small discount during the 2022 sales event, but was still a worthy bargain for anyone who didn’t want to wait for the November sales for a discounted cordless stick vacuum.

Petra Player
Writer, TechRadar Australia

Petra is new to the industry, but has had a long-time love of tech, gaming and entertainment, which she now gets to indulge by writing for TechRadar. She’s also keen on sharing news about deals and discounts in the APAC region – with a background in archaeology, she’ll dig deep to find the best deals and thanks to her long history in retail, knows what makes a good bargain. She also is a bit of a keyboard hobbyist, having found enjoyment with mechanical keyboards during 2020’s lockdown, and has big plans to build a fully custom matching keyboard and PC in the near future.