In what feels like a blink of an eye, the 11.11 Singles' Day sales in Singapore are rolling around once again. And that's particularly good news if you've had your eye on anything tech-related, as many of the country's biggest retailers set their biggest discounts live.
And with the Black Friday sales in Singapore following close behind at the end of the month, there's really never been a better time to secure your wishlist items for less.
I'll be seeking out the best 11.11 deals throughout the sales period, so be sure to check back to this page regularly for the latest updates. In the meantime, you can view a list of the most-popular retailers below.
Happy shopping!
Singapore 11.11 Singles’ Day: top retailers
- Amazon: deals from global stores
- Apple: iPhone Duo now available, plus M6 Mac preorders
- Dyson: up to SG$400 off, complimentary gifts and extra coupon savings
- ErgoTune: up to SG$130 off office chairs and desks
- Harvey Norman: massive savings on PCs, TVs, audio and much more
- HP: buy one, get one free offers, plus up to 40% off peripherals
- Lazada: flash sales on home essentials, tech, clothing and more
- Lenovo: up to 53% off PCs, laptops and accessories
- LG: buy an eligible TV and get a free soundbar
- Meta: Quest VR headsets from SG$500
- Robinsons: spend more, save more, across a range of product categories
- Secretlab: up to SG$300 off chairs and desks
- Shopee: lowest prices of the year promised on a huge range of items
- Steelcase: 25% off site wide with code DOUBLE112026
- Trend Micro: save 50% on 24-month subscriptions
Singapore 11.11 Singles’ Day: FAQ
What is Singles’ Day?
With origins dating back to China’s Nanjing University in 1993, Singles’ Day was once known as Bachelors’ Day, and initially spread between universities. Across 30 years, the day has grown and evolved into one of the largest sales events throughout SE Asia, including in both Singapore and Malaysia. Some other regions such as Australia and New Zealand have also started to offer up Singles’ Day sales, though the deals in these regions still get eclipsed by the oncoming Black Friday offerings later in the month.
Alibaba was the main driving force behind the initial Singles’ Day sales, but now you can find a wide variety of retailers with 11.11 offerings. Other marketplaces such as Amazon, Lazada and Shopee all jump in with deals across a number of departments including tech, home, toys and more, and if you’re looking for something brand-specific, you can typically find sellers like Lenovo, HP, Dyson, Apple and Samsung also jumping in with bargains.
Why is Singles’ Day on 11.11?
1 is the loneliest number, so 11.11 is the best representation of someone flying solo. Singles’ Day initially started out as the perfect time for single folk to mingle with others at parties in China, so 11.11 pays homage to the origins of this period.
Additionally, 11.11 kicked off a series of sales known as the matching dates sales here in Singapore. We’ve already seen a stack of deals offered in the 9.9 sales and 10.10 sales, and the year will close out with the 12.12 sales in December.
How long do the Singles’ Day sales go for?
While the official sales date only runs for one day, November 11, 11.11 sales typically go on for much longer. We can expect to start seeing hints of the sale in early November, with deals continuing on through right up until Black Friday starts to kick off.
Is 11.11 the biggest sale in Singapore?
11.11 Singles’ Day is widely regarded as the biggest sales event in Singapore, and it combined with Black Friday in Singapore definitely makes November the biggest month for deals.
