Singapore 12.12 sales 2024: the best deals now live in the end of year sales

12.12 sales
(Image credit: Future)

We've barely recovered from Black Friday, but the deals train is showing no signs of slowing down with the 12.12 sales in Singapore now live! The annual 12.12 sales begin today December 12th, and will likely run for at least a couple of days – the Amazon SG 12.12 sales, for example, are confirmed to run until December 14th. This same-day date sale represents one of your absolute final chances to score some great discounts before Christmas.

Admittedly, the 12.12 sales aren't the biggest of the same-day sales in Singapore, that title tends to belong to the 11.11 Singles Day sales, but we still expect to see some great bargains from some of Singapore's biggest retailers.

Our initial deals hunting and returned a ton of discounts mainly on headphones, with some prices (surprisingly) being among the best we've ever seen. If you've been looking to upgrade your personal music listening, now could be your best chance.

Below you can view our picks for the best standout deals, along with a full list of retailers confirmed to be hosting a 12.12 sale.

12.12 sales Singapore: top retailers

The list of retailers below all took part in the 12.12 sales in 2023. We've checked their websites and all have indicated they will be doing so again this year.

Singapore 12.12 sales: best deals now live

Sony WH-1000XM5
Sony WH-1000XM5: was SG$575 now SG$379 at Amazon

Save SG$196
Certainly one of the most affordable prices we've seen on Sony's premium noise cancelling headphones, this is a great chance to snap up an extremely talented pair. Serving up effective ANC, a tremendous sound and a comfortable fit, they're hard to fault. The deal price here is on all colours except for Dusty Pink.

Sennheiser  Momentum 4 Wireless
Sennheiser Momentum 4 Wireless: was SG$499 now SG$311 at Amazon

Save SG$188
The Sennheiser Momentum 4 Wireless see a slight increase over their Prime Day price, but still receive a significant saving. They tick every box imaginable, including effective noise-cancellation, beautiful sound and stellar battery life at a staggering 60-hours. They're comfortable to wear and come with a great companion app.

Technics EAH-AZ80
Technics EAH-AZ80: was SG$474 now SG$272 at Amazon

Save SG$202
We rate this set of Technics earbuds as the best wireless earbuds overall, owing to their delightful, detailed sound, triple-point device connectivity and outstanding comfort. Their ANC performance isn't quite best-in-class, but it does an admirable job – plus it's something we can look past considering how good their audio performance is.

Nintedo Switch OLED
Nintedo Switch OLED: was SG$499 now SG$359 at Amazon

Save SG$140
The Nintendo Switch OLED is no stranger to discounts anymore, and the deal price here is on both the red/blue and white models. Coming with a dock, two Joy-Cons and an attachment to use your Joy-Cons as one controller, it’s a great choice if you’re looking for something to play the latest Nintendo titles on plus, you can continue playing on-the-go thanks to its 7-inch OLED display.

Lenovo ThinkPad X1 Carbon G11
Lenovo ThinkPad X1 Carbon G11: was SG$4,821.01 now SG$2,359.01 at techradar.com

Save SG$2,461

51% off this Lenovo business-orientated laptop is a cracking deal if you ask us. You get a powerful i7 processor, 32GB of RAM and a huge 1TB SSD. The 14-inch anti-glare display might only max out at 60Hz, but considering this isn't a gaming-focused machine, it's not necessarily a negative.

Read our full Lenovo ThinkPad X1 Carbon Gen 11 Business Laptop Review

Lenovo IdeaPad Pro 5 16-inch | Ryzen 7 / 16GB / 512GB SSD
Great deal
Lenovo IdeaPad Pro 5 16-inch | Ryzen 7 / 16GB / 512GB SSD: was SG$2,008.55 now SG$1,698.46 at Lenovo Singapore

Save SG$310.09

This big screen laptop has a powerful Ryzen 7 8845HS CPU, loads of RAM, and a high resolution (2048 x 1280) OLED display with a high 400 nit brightness and 100% DCI-P3 colour reproduction. Our friends over at Tom's Hardware loved the Intel version in their Lenovo IdeaPad Pro 5i review and we think the AMD model here is even better.

Samsung Galaxy S24 Ultra (256GB)
Samsung Galaxy S24 Ultra (256GB): was SG$1,928 now SG$1,275 at Amazon

Save up to SG$653
A huge discount on Samsung's flagship smartphone makes a fantastic 12.12 deal. With an S Pen to make photography fun and easy, plus aid in productivity, this is a powerhouse phone. This is the 256GB storage option and all colours are available for the deal price listed except for Titanium Yellow.

Bose QuietComfort Ultra Earbuds
Bose QuietComfort Ultra Earbuds: was SG$379 now SG$232.56 at Amazon

Save SG$146.44

This could well be the cheapest we've ever seen the Bose QC Ultra Earbuds in Singapore, and so we can't guarantee they'll drop any further in price come Black Friday proper. They employ best-in-class ANC alongside Bose's signature, warm sound. They benefit from Immersive Audio technology, which introduces spatial audio and head-tracking, no matter your source device or music streaming service of choice.

The price here is just on the black model. White Smoke, Moonstone Blue and Lunar Blue are available for SG$289 and are eligible for a 7% discount at checkout, bringing them down to SG$268.77.

Xbox Series X|S controller (white)
Xbox Series X|S controller (white): was SG$79.90 now SG$63.50 at Amazon

Save SG$16.40
This Xbox controller almost always gets a discount during major sales, but different colours tend to be priced differently. This time around, the white colour option gets the discount, making now an excellent time to pick up an extra gamepad or two for a reasonable price.

Sennheiser Ambeo Mini Soundbar
Sennheiser Ambeo Mini Soundbar: was SG$1,299 now SG$599 at Harvey Norman SG

Save SG$700

A big saving on this superb Sennheiser Dolby Atmos soundbar is one you need to sit up for. It's capable of delivering a sound much bigger than its compact size would suggest, and one that is incredibly detailed and packed with low-end weight. Height to audio is good, not great, but as a TV sound upgrade that won't break the bank with this saving, it's hard to fault.

Bose QuietComfort Earbuds
Bose QuietComfort Earbuds: was SG$249 now SG$199 at Harvey Norman SG

Save SG$50

A small saving on Bose's latest set of earbuds is one we welcome with open arms. While they might not be the flagship Ultra pair, you still get excellent ANC, decent battery life and solid, musical sound.

Bowers & Wilkins Pi8
Bowers & Wilkins Pi8: was SG$699 now SG$649 at Harvey Norman SG

Save SG$50

They are still expensive for a set of in-ear headphones, we know, but the B&W Pi8 are unlike any pair of earbuds we've heard before. They are exceptionally detailed in their audio delivery and the ANC onboard can comfortably compete with the very best. A number of other useful features only add to their appeal.

Samsung T7 Shield (2TB)
Samsung T7 Shield (2TB): was SG$419 now SG$187.32 at Amazon

Save SG$231.68

A colossal discount on the superb Samsung T7 Shield is one of the best 12.12 deals in our opinion. It serves up quick transfer speeds in an ultra-compact body (easily slipping into a pocket) and is built tough and rugged to stand up against knocks, bumps and drops when you're on the go. Plus, it's compatible with PC, Mac, Android devices, games consoles and more.

Need more storage? The 4TB model is available with a 36% discount.

Marshall Major IV
Better than half price!
Marshall Major IV: was SG$269 now SG$103 at Amazon

Save SG$166
Dropping even further in price, the Marshall Major IV headphones are a fantastic option for anyone looking to add a bit of extra style to their personal audio listening. They look great, and are tuned to deliver Marshall's signature sound too, which means a balanced presentation full of bass and detail. What's particularly great about them, though, is their incredible 80-hour battery life.

Marshall Emberton II
Marshall Emberton II: was SG$299 now SG$147 at Amazon

Save SG$152
Serving up stylish looks, a well-balanced and clear soundstage and a mammoth 30-hour battery life, the Marshall Emberton II is a cracking Bluetooth speaker.

Sony WH-C520
Sony WH-C520: was SG$139 now SG$55.90 at Amazon

Save SG$83.10

The Sony WH-CH520 employ an on-ear design (as opposed to over-ear) and they're one of our favourite pairs of affordable headphones. We found them to deliver a delightful, well-balanced sound in our Sony WH-CH520 review, and heaped further praise on their long 50-hour battery life and sound customisation options found within the companion app.

For an over-ear style, check out the Sony WH-CH720N instead.

Sony WF-1000XM5
Sony WF-1000XM5: was SG$419 now SG$279 at Amazon

Save SG$140
The WF-1000XM5 are Sony's top noise cancelling earbuds, combining a compact, comfortable fit with a superb, lively sound. Active noise cancellation is present and correct, as is a rather comprehensive companion app that opens up a world of sound customisation.

12.12 sales Singapore: all you need to know

When are the 12.12 sales?

The 12.12 sales are a yearly event that kick off from 12am SGT time on December 12, and typically finish up at 11.59pm that same day. Some retailers might start the sales a little early and keep them running for a few days after the official date, however this isn’t guaranteed.

What are the 12.12 sales?

As the final matching date in the calendar, the 12.12 sales close out the year as the final shopping event in a series of sales. Singapore has one of these sales just about every month, though the big ones to watch out for are the 9.9 sales in September, the 10.10 sales in October and especially the 11.11 Singles Day sales in November which kick off the holiday shopping season.

The 11.11 Singles Day shopping event is the original matching dates sale, with the other monthly sales having been spearheaded by the online marketplace Shopee throughout Singapore.

Is 12.12 bigger than 11.11?

The 11.11 Singles Day sales tend to be the biggest matching dates sale, as that shopping event is the one that kicks off a big shopping season that includes Black Friday and Cyber Monday. Meanwhile, the 12.12 sales are typically smaller, but you can still find a large number of retailers, including marketplaces such as Shopee, Lazada and Amazon, jumping into the event with some exclusive discounts.

What retailers participate in the 12.12 sales?

Despite coming off Cyber Monday, many retailers are already advertising 12.12 sales in Singapore. Such retailers include Amazon, Lazada and Robinsons. While we don't yet know exactly what deals to expect, we can take a look at 2023 list to get an idea of what’s to come this December:

The top five tech deals throughout 2023

Image

Apple iPhone 14 (128GB) | SG$1,299 SG$1,029 at Amazon (save SG$270)

The iPhone 14 is a couple of years old now (it was only 1 during the previous 12.12 sales) meaning it's now ripe for discounts. In last year's sale, Amazon knocked a healthy SG$270 off its price, making for a tempting purchase if ever we saw one.

Image

Kobo Clara 2E | SG$240 SG$202 at Shopee (save SG$38)

A worthy alternative to the Amazon Kindle, the Kobo Clare 2E (and many other Kobo ereaders for that matter) is a fantastic device packed full of useful features for bookworms. The SG$38 discount we saw on Shopee last year wasn't huge by any means, but it made an already affordable ereader that much more accessible.

Image

Sony WF-1000XM5 earbuds | SG$419 SG$329 at Lazada (save SG$90)

Sony's latest earbuds pack can cost a pretty penny, but this modest SG$70 discount from the Sony store on Lazada brought the WF-1000XM5s down to a more reasonable SG$329. We'll be keeping an eye out for even bigger discounts this year.

Image

ErgoTune Supreme V3 | SG$988 SG$499 at Lazada (save SG$489)

If you want a new office chair, the ErgoTune Supreme V3 won’t let you down and it's a regular appearance during major sales events in Singapore. We expect it'll receive a decent discount again in a few days.

Image

Alienware 27 gaming monitor (AW2723DF) | SG$879 SG$669 at Dell (save SG$210)

This 27-inch flat panel by Alienware will give you a nice and compact display with smooth graphics and stunning colour. Offering up a 2560p x 1440p QHD resolution and a 240Hz refresh rate, you’ll be able to get fully immersed in any game you choose to play. It nabbed a solid SG$210 discount from Dell last year, and we'd expect similar monitors to get similar discounts this year too.

Max Langridge
Staff Writer

Max is a senior staff writer for TechRadar who covers home entertainment and audio first, NBN second and virtually anything else that falls under the consumer electronics umbrella third. He's also a bit of an ecommerce fiend, particularly when it comes to finding the latest coupon codes for a variety of publication. He has written for TechRadar's sister publication What Hi-Fi? as well as Pocket-lint, and he's also a regular contributor to Australian Hi-Fi and Audio Esoterica. Max also dabbled in the men's lifestyle publication space, but is now firmly rooted in his first passion of technology.