4th of July sales 2023: the best deals still available

4th of July sales: jump to...

Assorted appliances and tech products on a red and blue background

(Image credit: Future)

1. Appliances
2. TVs
3. Laptops
4. Apple
5. Phones
6. Outdoor & Patio
7. Mattresses

There are only a few hours left to snap up this year's 4th of July sales so don't hang around if you're still on the hunt for a bargain. To help our readers get the best possible deals, we've rounded up all the very best 4th of July sales you need to check out today, including excellent discounts from Amazon, Best Buy, and Walmart, to name just a few. You'll find everything from cheap kitchen-top appliances to high-end laptops here in easy-to-navigate sections and plenty of deals recommendations from our team of experts here at TechRadar too.

We've been adding to this page regularly for the past week or so but we haven't slowed down at all for the big day. As it stands, our 4th of July sales roundup includes over 60 hand-picked deals that are still available to shop right now, although we'd pick them up before it's too late since some prices may expire at midnight. 

While we're mostly focused on TVs, laptops, appliances, and other tech products on-site, we've also made sure to include plenty of options for outdoor, patio, and other typical 4th of July Sales. Where possible, we've made sure to include products that we've personally reviewed (and recommend) here at TechRadar, just so you know you're getting a real deal.

To help our readers find exactly what they need, we've laid out our 4th of July sales page in easy-to-navigate sections. If you're looking for something specific, simply head on down to the section that's most relevant or use the jump links provided. Each section has a quick overview of the best sales today for those in a rush but also includes more in-depth recommendations based on our extensive product reviews and testing here at TechRadar. 

Today's best 4th of July sales

10 best hand-picked deals for today

1. Apple MacBook Air 13, (M2 ,2022):$1,199now $979 at B&H Photo
Record-low price:

1. Apple MacBook Air 13, (M2 ,2022): was $1,199 now $979 at B&H Photo
Record-low price:
B&H Photo has just discounted the latest 13-inch MacBook Air by a whopping $120 today, beating the previous record by $20 - an excellent deal and one that's not matched anywhere else right now. Our Apple MacBook Air (M2, 2022) review gave this model four and half stars out of five thanks to its fantastic chip, refreshed design, and battery life. Our only minor complaint was the price, which makes today's 4th of July deal at B&H Photo that much better. 

2. LG A2 48-inch OLED 4K TV: $1,299.99  $599.99 at Best Buy

2. LG A2 48-inch OLED 4K TV: was $1,299.99 now $599.99 at Best Buy
Best Buy's 4th of July sale has the 48-inch LG A2 OLED TV on sale for $599.99. That's a massive $700 discount and the best deal you can find right now. The LG Alpha α7 Gen5 processor delivers sharp images and great upscaling from HDR, and Dolby Vision HDR support makes the most of movies and TV. LG's smart TV software is also excellent, and there's a great range of streaming services included.

3. Apple iPhone 14 Plus: free with an unlimited data plan, plus free iPad and Apple Watch at Verizon

3. Apple iPhone 14 Plus: free with an unlimited data plan, plus free iPad and Apple Watch at Verizon
Probably the strongest iPhone deal going right now is on the iPhone 14 Plus at Verizon. The carrier is giving this device away for free right now with a new line on an unlimited data plan - a deal that doesn't need the usual trade-in criteria to be eligible. On top of this, the carrier is offering a $200 gift card for new customers, as well as some great savings on an Apple Watch and iPad.

4. Best Buy 4th of July appliance sale: save up to 40% on major appliances

4. Best Buy 4th of July appliance sale: save up to 40% on major appliances
The star of the show out of all the 4th of July appliance sales is at Best Buy where you can find over $1,000 in savings on a wide range of major appliances from top brands such as LG, Samsung, Whirlpool, GE, and Kitchenaid. You can also save up to 40% on refrigerators, washers and dryers, and dishwashers, as well as an extra 10% on select major appliance packages. Best Buy also offers free shipping on major appliance purchases of $399 and up.

5. REI 4th of July outlet sale: up to 50% off tents, clothing, stoves, footwear, and more
There are over 3,000 products currently on sale over at REI's clearance section - most of which are priced with fantastic discounts ranging from 30 to 50% off. As a side, REI members can also use the code OUT4JUL23

5. REI 4th of July outlet sale: up to 50% off tents, clothing, stoves, footwear, and more
There are over 3,000 products currently on sale over at REI's clearance section - most of which are priced with fantastic discounts ranging from 30 to 50% off. As a side, REI members can also use the code OUT4JUL23 at checkout to get a further $20 off their order when they spend $100 or more. Note, this promo code stacks with the various discounts you can find in the 4th of July outlet sale at REI.

6. Amazon Fire HD 10: $189.99$89.99 at Amazon

6. Amazon Fire HD 10: was $189.99 now $89.99 at Amazon
Are you an Amazon Prime member? You can already score some superb Prime Day deals ahead of this year's 4th of July sales today - like this Fire HD10 tablet down to its lowest-ever price. We found this model a solid everyday option for browsing, reading, and streaming in our Amazon Fire HD 10 review, so it's a great buy if you use Amazon's services, such as Prime Video and Kindle ebooks. Battery life is solid, storage is decent at 64GB, and the 10.1-inch display can serve well as a smart display around the home when not in use. Note that you need Amazon Prime to be eligible for this deal (get a 30-day free trial here).

7. Amazon Fire TV 43-inch Omni Series 4K TV: $399.99$99.99 at Amazon
Invite-only:

7. Amazon Fire TV 43-inch Omni Series 4K TV: was $399.99 now $99.99 at Amazon
Invite-only:
Another absolutely eye-wateringly good early Prime deal ahead of this year's 4th of July sales, this 43-inch Amazon TV is literally under $100 right now. It's a simple and straightforward 4K TV that's great for general day-to-day viewing. Of course, it isn't packed with high-end features, but it still supports 4K resolutions and HDR 10 for superior picture quality. Smart features included the Fire TV interface with all the big streaming apps and voice controls for easier navigation. Note, that this deal is technically an 'invite only' listing so you'll need to apply to buy it, you'll also need to be an Amazon Prime member (get a 30-day free trial here).

8. Nectar Memory Foam Mattress: $599 $359 at Nectar

8. Nectar Memory Foam Mattress: was $599 now from $359 at Nectar
Nectar's entry-level full foam mattress is already excellent value — and early 4th of July sales are sweetening the deal with 33% off everything. That brings the price of a queen down to $699 (from $1,049), and while this is actually standard Nectar pricing, it's well below the average price you'd pay for this size mattress at most other brands. Need convincing that this lower mid-range memory foam mattress is legit? We sang its praises in our Nectar Mattress review for exceptional pressure relief and good temperature regulation. You get a full year to try it at home, as well, with an industry-leading forever warranty to back your purchase.

9. Ninja Foodi 1-in-1 Smart Lid multi-cooker: $279.99now $109 at Amazon

9. Ninja Foodi 1-in-1 Smart Lid multi-cooker: was $279.99 now $109 at Amazon
Our Ninja Foodi 11-in-1 SmartLid review gave this awesome multi-cooker four and a half stars out of five thanks to its fantastic versatility. Using this handy appliance you'll be able to roll several functions into one, including air frying, pressure cooking, and baking. It's a superb appliance that usually sells for a premium. Luckily, today's price at Amazon brings this model down to its lowest-ever price.

10. Samsung Galaxy S23 series: up to $750 off with a trade at SamsungGalaxy S23 Ultra

10. Samsung Galaxy S23 series: up to $750 off with a trade at Samsung
The Samsung Store is a great option for 4th of July phone deals this week thanks to its superbly flexible trade-in program - with options for both carrier and unlocked devices. Right now, the trade-in rebate of up to $750 in value is actually really close to the big carriers and one of the best values we've seen from the store. This deal is also available on the premium Galaxy S23 Ultra too, if you'd prefer to get your hands on one of the best phones money can buy right now. 

4th of July sales: Appliances

Dreo table fan: $39.99now $33.99 at Amazon

Dreo table fan: was $39.99 now $33.99 at Amazon
Amazon has an early Prime Day deal on this handy Dreo table fan - a small gadget that's perfect for the bedroom, kitchen, or living room thanks to its reasonable size. We haven't reviewed this model personally but similar budget options from Dreo have impressed enough that we've included them in our best fans buyer's guide. Today's 4th of July discount is technically an early Prime Day deal so don't hesitate to pick it up if you're an Amazon Prime member (get a 30-day free trial here).

LG 4th of July sale: 25% off LG air conditioners with promo code INDYRAC

LG 4th of July sale: 25% off LG air conditioners with promo code INDYRAC
Stay cool with this exclusive deal from LG that allows you to save 25% on air conditioners when you apply the promo code INDYRAC at checkout. This limited-time promotion applies to window and portable LG air conditioners, with prices starting at just $519.

Waterpik Cordless water flosser:$69now $49.99 at Amazon

Waterpik Cordless water flosser: was $69 now $49.99 at Amazon
The Waterpik has been so popular these past few years over big sales events like Amazon Prime Day and Black Friday that it's no surprise it's back again this time round. Today's price is the second-best at the retailer and overall a great deal on this handy bathroom appliance. This rechargeable flosser helps you maintain healthy teeth and gums thanks to the easy-to-use setting and, removable reservoir, and customizable tips.

Bella Pro Series 4.2-qt. Air Fryer: $59.99 $39.99 at Best Buy

Bella Pro Series 4.2-qt. Air Fryer: was $59.99 now $39.99 at Best Buy
Not on the air fryer craze yet? This cheap and cheerful one at Best Buy will give you the chance to try out the cooking revelation for less. The timer is simple to set, the capacity is large enough to cook meals for four to six people and dishwasher-safe components mean it's easy to clean for reuse time and time again.

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Cuisinart TOA-60 air fryer and toaster oven: was $129.95 now $99 at Amazon
Another one of our favorite models from TechRadar's best air fryers buyer's guide, the Cuisinart TOA-60 is a fantastic 2-in-1 solution for all your air frying and toasting needs. It's quite big, but it will essentially roll a few appliances into one while providing seven easy-to-use functions with quiet operation. During our Cuisinart TOA-60 Air Fryer Toaster Oven review we were able to effectively warm, bake, cook, and air fry everything from paninis to pizzas - with delicious results. Today's price cut at Amazon isn't a record-breaking deal but it's just $2 more than the price over Black Friday last year. In context, we think this is a pretty great deal on one of our favorite small appliances.

Ninja AF101 Air Fryer: $119.99  $99.99 at Best Buy

Ninja AF101 Air Fryer: was $119.99 now $99.99 at Best Buy
Another air fryer deal from today's Best Buy 4th of July sale is this top-rated Ninja model on sale for $99.99. The four-quart air fryer features a wide temperature range of 105°F to 400°F, and can not only air fry but crisp, roast, reheat, and dehydrate food for quick and easy meals. We awarded a similar model four stars out of five during our Ninja Air Fryer AF100UK review so it's an easy recommendation from us if you're looking for a reasonably priced model. 

Ninja Foodi 1-in-1 Smart Lid multi-cooker: $279.99now $109 at Amazon

Ninja Foodi 1-in-1 Smart Lid multi-cooker: was $279.99 now $109 at Amazon
Our Ninja Foodi 11-in-1 SmartLid review gave this awesome multi-cooker four and a half stars out of five thanks to its fantastic versatility. Using this handy appliance you'll be able to roll several functions into one, including air frying, pressure cooking, and baking. It's a superb appliance that usually sells for a premium. Luckily, today's price at Amazon brings this model down to its lowest-ever price.

KitchenAid stand mixers: up to $80 off select models at KitchenAid

KitchenAid stand mixers: up to $80 off select models at KitchenAid
Another absolute favorite in kitchens nationwide, KitchenAid's stand mixers are known for their quality, reliability, and fantastic retro design. The official site is holding its own 'Black Friday in July' sale this week with up to $80 off its popular stand mixers in particular. In our experience, some models and colors tend to sell out over the actual Black Friday in November, so this week's mid-summer sale could be a great time to pick one up.  

Instant Pot Duo Crisp 6 Qt. 11-in-1 pressure cooker:$169now $129 at Amazon

Instant Pot Duo Crisp 6 Qt. 11-in-1 pressure cooker: was $169 now $129 at Amazon
The best deal on an Instant Pot today is over at Walmart with this $40 off discount on the 6Qt. Duo Crisp. We've seen this one go for less than $100 on occasion, but not since last summer and we think this is one of the better models from Instant Pot. In our Instant Pot Duo Crisp and Air Fryer review we liked its excellent multitude of functions and touch panel controls. Of the two main modes, it's better as a pressure cooker than as an air fryer but it's a good choice overall if you want to save space on your kitchen top with a two-in-one solution.

Keurig K-Duo Coffee Maker: $189.99 $145.99 at Best Buy

Keurig K-Duo Coffee Maker: was $189.99 now $145.99 at Best Buy
This do-it-all coffee maker from Keurig allows you to use grounds to brew larger pots of your favorite fast juice or pods to make single-serve portions in no time. Good for those who may be working from home one day and then just need a single shot to take on the go the next day. It's a good price for an appliance that offers so much flexibility, too, and has useful features like a timer and a removable water tank.

iRobot Roomba 694 Robot Vacuum: $274.99$214.99 at Best Buy

iRobot Roomba 694 Robot Vacuum: was $274.99 now $214.99 at Best Buy
Best Buy's 4th of July sale has the top-rated iRobot Roomba 694 on sale for $214.99 - a fantastic price for a WiFi-connected robot vacuum. Designed with homes with pets in mind, the Roomba delivers powerful suction and includes a high-efficiency filter that traps mold, pollen, and dust mites along with dust, dirt, pet hair, and other large debris. 

Dyson Supersonic hair dryer: $429now $329.99 at Dyson

Dyson Supersonic hair dryer: was $429 now $329.99 at Dyson
The Dyson Supersonic is a superb hair dryer that's easy to use, operates fairly quietly, and leaves you hair feeling silky smooth. Our Dyson Supersonic review awarded it four stars out of five and we were impressed by nearly everything but the hefty price. Luckily, today's $100 discount at the official Dyson Store makes this expensive gadget a little easier on the pocket today.

Dyson Ball Multi Floor Origin Upright Vacuum: $299.99 $189.99 at Walmart

Dyson Ball Multi Floor Origin Upright Vacuum: was $299.99 now $189.99 at Walmart
This Dyson Ball upright vacuum cleaner is a good option for deep-cleaning your home and removing pet hair from floors, and it's down to $189.99 at Walmart's 4th of July sales. We're fans of the ball since it makes it easy to move around and features a self-adjusting cleaner head that automatically adjusts between carpets and hard floors.

Dyson V8 cordless vacuum:  $469.99now $349 at Amazon

Dyson V8 cordless vacuum: was $469.99 now $349 at Amazon
Looking for a new vacuum? Here's a great choice if you're thinking about going cordless. Perfect for pet owners, the Dyson V8 features a de-tangling motor bar and works across hardwood floors and carpets, and can transform into a handheld vac for quick and convenient clean-ups. This particular model was $20 cheaper on very brief occasion last month, but this is the next-best price we've seen all year.