These are the best Black Friday OLED TV deals – I know, I've tested them

What better place to start when looking for incredible OLED TV deals than with our TV of the Year? The magnificent Samsung S95D is a five-star TV thanks to its spectacular picture quality, new reflection-beating screen, and stack of gaming features.

And the great news is its 55-inch model has hit a record-low! In the US, the 55-inch model has dropped to $1,897.99 at Amazon US, while in the UK it's hit a mind-blowing price of £1,499 at Amazon UK. That's cheaper than LG's mid-range C4, for Samsung highest-end TV. Unbelievably good value.

There's no better time to grab one of the best OLEDs we've ever seen here at TechRadar.

Samsung 55-inch S95D US deal: was $2,397.99 now $1,897.99 at Amazon
Samsung 55-inch S95D UK deal: was £1,599 now £1,499 at Amazon

Now how about our 2023 TV of the year? The Samsung S90C introduced QD-OLED at a more affordable price than ever before but still delivers across the board, beating every other mid-range OLED along the way – and beating this year's TVs because it's so low in price now.

For those in the US, the 65-inch model is down to a (frankly ridiculous) record-low of $999 at Samsung US – a steal for this TV. It's worth grabbing this one while you can as stock seems to be running low everywhere!

Samsung 65-inch S90C: was $1,399 now $999 at Samsung

Looking for an OLED for cheaper? Then the LG B4 is for you. It still gives you all you'd want from an OLED TV – rich contrast, stunning colors and incredible detail – but without breaking the bank.

The B4's 48-inch model, new to the LG B series, is perfect for smaller rooms and bedroom gaming. In the US, it's hit an amazing record-low of $599 at Best Buy, while in the UK, it's also hit its lowest ever price of £799 at Currys.

LG 48-inch B4 US deal: was $799.99 now $599.99 at Best Buy
LG 48-inch B4 UK deal: was £899 now £799 at Currys

OLED TVs really shine when given high-quality sources and there's no better than 4K Blu-ray. We here at TechRadar are huge fans of 4K Blu-ray, thanks to its superior picture and audio quality over 4K streaming.

If you want the right player to pair with your new OLED TV, there's no better than the Panasonic DP-UB820 (pictured above), one of the best 4K Blu-ray players on the market.

While I haven't seen any great deals on the DP-UB820 yet for Black Friday (we're hoping), I've put the best deals we could find today below.

Panasonic DP-UB820 US deal: was $497.99 now $399.99 at Amazon
Panasonic DP-UB820 UK deal: was £349 now £299 at Amazon

One of 2023's most versatile and popular OLED TVs, the LG C3 covers all the bases with picture, gaming and smart features. In 2024, for the right price, it's still an excellent buy.

Always a Black Friday favorite, the 65-inch model has hit a near record-low price in the US, falling to $1,296 at Amazon. We've seen it $20 cheaper, but this is still an excellent offer.

UK readers fear not as the 65-inch C3 has also hit a record-low of £1,199 at AO, but be quick as there really isn't much sign of it elsewhere!

LG 65-inch C3 US deal: was was $1,499.99 now $1,296.99 at Amazon
LG 65-inch C3 UK deal: was £1,299 now £1,199 at AO

Want a great OLED TV at a great price? LG’s C4, the mid-range model in the company’s lineup, is now selling for $1,199 at Best Buy in the US and £1,199 at Currys in the UK. Here’s your chance to get a TV that impresses equally for movies and gaming, and one that also features a new Dolby Vision Filmmaker mode that makes 4K movies with HDR look exactly as the director intended.

While not as bright as LG’s flagship G4 OLED, the C4 has better than average brightness for an OLED TV and is notably brighter than last year’s LG C3. Films, games, TV shows – we think you’ll agree that they all look great on the C4.

LG 55-inch C4 US deal: was $1,499 now $1,199 at Best Buy
LG 55-inch C4 UK deal: was £1,899 now £1,199 at Currys

OLED TV battle time: it’s the LG C4 vs the LG C3. Both are getting big discounts in the Black Friday deals listed above, so which one should you buy?

The C3 is a 2023 model, so you’ll find it for less than the new C4 in an equivalent screen size. While both provide excellent picture quality, the C4 has a brighter picture (we measured 1,065 nits peak brightness on the C4 vs the C3’s 830 nits in our LG C4 review). It also has slightly better gaming support with 144Hz refresh rate (certified by Nvidia), and a new Dolby Vision Filmmaker Mode picture mode that makes movies with HDR look as the director intended without having to muck with settings.

Otherwise, the two sets have mostly equivalent performance and features, so we think you’ll be happy buying either one, though that Dolby Vision Filmmaker Mode on the C4 sure is a nice feature.

The 65-inch LG G4 is getting serious discounts in both the US and the UK well in advance of Black Friday. That’s great news for anyone looking to buy one of the best OLED TVs available.

I had the chance to view the G4 and LG’s mid-range C4 OLED TVs side-by-side, and the G4’s brightness advantage was clearly evident. Yes, it costs more than the C4, but if want to get the main picture quality benefits of OLED – specifically deep, detailed blacks and rich color – along with high brightness, the G4 is the LG OLED TV for you.

Amazon’s $2,196.99 deal on the 65-inch LG G4 (you’ll need to put it in the cart to see the price) is a record-low price, and the same goes for John Lewis’ £2,239 deal in the UK.

LG 65-inch G4 US deal: was $3,399 now $2,196.99 at Amazon

LG 65-inch G4 UK deal: was £2,249 now £2,239 at John Lewis

Want a great OLED TV at a great price? LG’s C4, the mid-range model in the company’s lineup, is now selling for $1,199 at Best Buy in the US and £1,199 at Currys in the UK. Here’s your chance to get a TV that impresses equally for movies and gaming, and one that also features a new Dolby Vision Filmmaker mode that makes 4K movies with HDR look exactly as the director intended.

While not as bright as LG’s flagship G4 OLED, the C4 has better than average brightness for an OLED TV and is notably brighter than last year’s LG C3. Films, games, TV shows – we think you’ll agree that they all look great on the C4.

LG 55-inch C4 US deal: was $1,499 now $1,199 at Best Buy
LG 55-inch C4 UK deal: was £1,899 now £1,199 at Currys

Looking for an OLED TV that both looks and sounds good? Panasonic’s 65-inch Z95A is now selling for $2,499 at Amazon – a $700 discount – and the 55-inch Z95A is £200 off at John Lewis. Those are great prices for Panasonic’s top OLED TV for 2024, one that combines a high-brightness MLA OLED panel with a 5.1.2-channel Dolby Atmos speaker system that’s so powerful you won’t need to add a soundbar.

Panasonic just returned to the US TV market in 2024 after a decade-plus absence, and its new Z95A joins the ranks of top models from LG and Samsung among the best OLED TVs. We loved its punchy yet film-like picture when we tested it, and were blown away by its sound, which is incredibly immersive for built-in TV speakers. Grab these deals before they go away!

Panasonic 65-inch Z95A US deal: was $3,199 now $2,499 at Amazon
Panasonic 55-inch Z95A UK deal: was £2,199 now £1,999 at John Lewis

Want a Sonos soundbar at a super-cheap price to go with your new OLED TV? The Sonos Ray is the company’s most basic, budget soundbar, and it’s now selling for just $169 at Amazon US and £135.67 at Amazon UK.

Those are both great deals for a soundbar that not just provides an upgrade over the built-in speakers in most TVs, but gives you entry to the multi-room, networked Sonos ecosystem. A main benefit to that is lossless quality music streaming over Wi-Fi, and in our Sonos Ray review, we found that its impressive sound quality for the price extended to music. Sonos products rarely get discounts this good, so dig in on this one.

Sonos Ray US deal: was $279 now $169 at Amazon
Sonos Ray UK deal: was £279 now £135.67 at Amazon

OLED TV battle time: it’s the LG C4 vs the LG C3. Both are getting big discounts in the Black Friday deals listed above, so which one should you buy?

The C3 is a 2023 model, so you’ll find it for less than the new C4 in an equivalent screen size. While both provide excellent picture quality, the C4 has a brighter picture (we measured 1,065 nits peak brightness on the C4 vs the C3’s 830 nits in our LG C4 review). It also has slightly better gaming support with 144Hz refresh rate (certified by Nvidia), and a new Dolby Vision Filmmaker Mode picture mode that makes movies with HDR look as the director intended without having to muck with settings.

Otherwise, the two sets have mostly equivalent performance and features, so we think you’ll be happy buying either one, though that Dolby Vision Filmmaker Mode on the C4 sure is a nice feature.

Thinking of buying an OLED for gaming? It's worth noting that only Samsung and LG's TVs have four HDMI 2.1 ports, so it you've got multiple consoles, bear this in mind!

Other brands do have four HDMI ports, but only two of them are HDMI 2.1, so you're limited on what you can plug in at one time, especially if you have multiple consoles and a soundbar.

Look to Black Friday favorites like the LG G4, LG C4, Samsung S90C and Samsung S95D for the best OLEDs for gaming.

Looking for a new OLED TV but don't want to use a soundbar with it? Sony and Panasonic are two of the best brands for TVs with incredible built-in sound. Both the Sony Bravia 8 and Panasonic Z95A (pictured above) scored highly for their built-in sound when we tested them.

If you're in the UK, you can also look at Philips' OLED809 and OLED909, which wowed us in our testing with their better than expected sound quality.

It's not say other brands built-in speakers are bad – in fact Samsung's are quite good – but some may find they want more from their OLED's built-in sound and Sony and Panasonic will deliver.

If you're looking for an OLED on the smaller side, say for bedroom gaming or as a second TV, the LG C4 comes in a compact 42-inch size. Thankfully, it still delivers contrast-rich and colorful pictures and has all the gaming features you'd want, including 4K 120Hz, VRR, ALLM and Dolby Vision gaming.

The C4 42-inch has fallen to a record-low price of $896 at Amazon US, and it's been discounted to £892 at Amazon UK. We've seen the latter cheaper before, but this is still an excellent deal.

LG 42-inch C4 US deal: was $996.99 now $896.99 at Amazon
LG 42-inch C4 UK deal: was £999 now £892 at Amazon

Is burn-in still a problem for OLED TVs? If you researched OLED TVs a few years ago, you may have been aware that these TVs used to suffer from a problem known as 'burn-in', where logos commonly displayed on the screen might permanently leave a ghostly mark on everything you watch.

That problems has been effectively solved now. It's not impossible for burn-in to rear its head, but there's an incredibly low chance of it hitting for at-home users. A load of different subtle technologies are used by TVs to limit it, ranging from huge improvements to the screen hardware itself, to careful management of the pixels' health by the TV software, to even simple things like deploying a screensaver if the TVs detect that a static image has been left on the screen for a while.

Several members of the TechRadar team have OLED TVs from 2021 onwards at home as our regular family TV, and none has exhibited any sign of burn-in.

You might notice that some OLED TVs offer a 120Hz refresh rate, while others offer a 144Hz rate. Is this something you need to pay attention to? Only if you're a hardcore PC gamer.

The Xbox Series X and PS5 (and PS5 Pro) can do 4K video at 120Hz (meaning 120 frames per second) for super smooth and clear visuals. Only PC hardware can do 144Hz, so if you have no plans to build a beastly rig that you’ll hook up to your TV, 144Hz is entirely optional.

However, the high-end OLED TVs all have 144Hz support anyway, and they also do 120Hz, so you might well end up with it – I’m just saying that there’s no need to let it sway your decision.

Sony's OLED TVs are some of the most popular available, thanks to their stunning contrast, vibrant colors and refined details. Now, you can get Sony's 2024 OLED TV, the Bravia 8, for its lowest price.

The 65-inch Bravia 8 is available in the US for $1,699.99 at Amazon US and in the UK, it's down to £1,999, excellent offers for a Sony OLED at this size.

Sony 65-inch Bravia 8 US deal: was $2,799.99 now $1,699.99 at Best Buy
Sony 65-inch Bravia 8 UK deal: was £2,499.99 now £1,999.99 at Amazon

So, you've bought a new OLED TV and now you're thinking about a premium upgrade to its sound quality? Look no further than the Samsung HW-Q990D Dolby Atmos soundbar. This 11.1.4 channel system delivers serious power, excellent detail and superb immersion across its four units. It's easily one of 2024's best soundbars and we're seeing some excellent discounts for Black Friday!

In the US, the Samsung HW-Q990D is down to $1,197.99 at Walmart and in the UK, its had its price slashed to £979 at Smiths TV. This isn't the cheapest we've seen these soundbars, but anytime they get near these prices, it's worth it.

A heads up for the UK deal; we've seen this cheaper at Amazon today, but it's from a third party seller so we're recommending a trusted retailer for our chosen deal.

Samsung HW-Q990D soundbar US deal: was $1,997.99 now $1,197.99 at Walmart
Samsung HW-Q990D soundbar UK deal: was £1,499 now £979 at Smiths TV

If you've been browsing for an OLED TV, you may have noticed the term 'QD-OLED' as well, but what is it? Introduced by Samsung in 2022, QD-OLED is a type of panel tech that combines OLED panels with Quantum Dot (QD) to enhance brightness and color - the same Quantum Dots that Samsung uses in its QLED TVs, like the Samsung Q80D.

QD-OLED has been seriously successful for Samsung, as both the Samsung S90C and the Samsung S95D (pictured above) won our TV of the year in 2023 and 2024 respectively! Even Sony got in on the act with its Sony A95L TV in 2023.

Usually, you'd end up paying a bit more for QD-OLED, but we've seen some spectacular deals on QD-OLED TVs this year, including the Samsung S95D's staggeringly low price of £1,489 for its 55-inch model in the UK, which is way cheaper than we thought we'd see it this year.

Looking for an OLED in a larger size? The LG C3 77-inch model is seeing some significant discounts for Black Friday. It still comes with the brighter Evo panel at this size, which delivers vivid colors, higher brightness and superb contrast and black levels. Ideal for those looking for a bigger screen to compliment their home theater setup.

In the US, the 77-inch C3 has dropped to $1,899.99 at Best Buy and in the UK, the 77-inch model has had its price slashed to £1,899 at Amazon. This isn't the lowest prices we've seen for this TV, but it's still a 77-inch OLED for under $/£2000; a fantastic deal.

LG 77-inch C3 OLED TV US deal: was $2,299.99 now $1,899.99 at Best Buy
LG 77-inch C3 OLED TV UK deal: was $2499.99 now £1,899 at Amazon

Based in the UK and looking for something unique in your OLED TV? Then be sure to check out Philips' Ambilight OLED TVs. Ambilight involves the use of lights in the rear of the TV to project colors onto the wall behind, creating a real sense of immersion as the colors give the TV a much larger feel.

Ambilight can be customized as well to follow the picture on screen (as shown in the picture above), follow audio, or project a solid color.

We here at TechRadar are big fans of Ambilight, so much so it made us feel like kids at Christmas when we test it. There are several models to choose from including the OLED759, OLED809 and the OLED909 (pictured above). If you want something different in your OLED TV, check these models out.

If you're in the US, unfortunately Philips' OLED TVs aren't available, but Philips' Hue lighting system is and this is way to re-create this (in a manner of speaking) – and they've just crashed to a record-low in time for Black Friday!

I've checked all the deals, updated for further price drops, and added the new deals that have arrived today. It's only Monday, but Black Friday sales are already well underway!

We may be seeing great discounts on OLED TVs among the Black Friday TV deals, but there’s one model that has yet to see a discount: the LG Z3. The Z3 is the only 8K OLED TV you can buy, and the 77-inch version is priced at a hefty $9,999 / £7,999, a price that hasn’t budged since the Z3 was released. Will LG’s 8K OLED TV get a discount on Black Friday proper?

In our LG Z3 review, we praised it for its “ jaw-dropping precision, detail and clarity,” something to be expected when “33 million self-emissive pixels produce their own light and color completely independently of their neighbours.” Intrigued? We expect you should be. Indeed, 8K TVs haven’t caught on in a big way, mainly due to a lack of 8K content, but LG’s excellent upscaling in the Z3 gives even 4K pictures a sense of looking through a window into reality.

We’ll be tracking LG Z3 prices through Black Friday and will update this guide if a deal drops. In the meantime check our our guide to the best 8K TVs to read about the Z3 and other available 8K models.

If you’re shopping for an OLED TV, one picture quality aspect that may influence your buying decision is screen brightness. A budget or mid-range OLED TV such as the LG B4 or LG C4 will have more limited screen brightness compared to flagship OLED TVs. The C4, for example, topped out at 1,065 nits peak brightness when we tested it. That’s about the same as you can expect from a QLED TV with a regular LED backlight such as the Samsung Q80D.

Flagship OLED TVs generally provide higher peak brightness, and that’s one reason why they cost more – considerably more, in some cases – than budget and mid-range models. The graph above shows our testing results for three flagship OLED TVs – the Samsung S95D, LG G4, and Panasonic Z95A. As you can see, all three models have a measured peak brightness in the 1,500 nits range, with the Samsung S95D reigning as the OLED brightness king at 1,688 nits. A main benefit to those extra nits is that you’ll be able to watch in a well-lit room without worrying about the picture looking dull, although even a budget OLED TV such as the LG B4 will have eye-popping contrast with the lights dimmed due to OLED tech’s incredibly low black level.

Most OLED fans have a laser focus on picture quality – that’s what you’re paying extra for when you buy one of the best OLED TVs after all – but another important consideration for any TV is its smart interface.

At TechRadar, we regularly evaluate a TV’s smart interface as part of our review process, and over time we’ve come to lean toward a few favorite options. LG’s webOS, which is found in all of its OLED TVs, is one of our favorites for its clean, well-organized layout and a Quick Settings menu that gives you easy access to picture settings and other adjustments. Samsung’s Tizen is another favorite for many of the same reasons that distinguish LG’s webOS, and it also has a great Gaming Hub for quick access to connected consoles and cloud-based gaming apps.

The Google TV interface in Sony’s OLED TVs gets the job done, though it can be a bit clunky and slow to navigate. Amazon’s Fire TV interface, which is found in Panasonic’s new OLED TVs for 2024, is probably our least favorite due to its busy layout and strong positioning of – surprise, surprise – Amazon Prime Video content in the recommendations, but if you’re a Prime Video subscriber, that can be an advantage.

OLED sets make great gaming TVs – and the 42-inch models in particular are ideal for a bedroom or office gaming setup, because they pack all the same high-end features as the larger models.

The LG C4 is our pick of the 42-inch OLED sets, because you still get four HDMI 2.1 ports, and the best gaming features of effectively any TV, including total PC VRR format support. Plus, y'know, excellent picture quality.

LG C4 42-inch US deal: was $996 now $896 at Amazon
LG C4 42-inch UK deal: was £999 now £889 at John Lewis

The long-standing complaint about OLED TVs has been their limited levels of brightness compared to the best mini-LED TVs, which means they're more prone to reflections interfering with what you're watching even when they're showing something bright across the whole image, such as sports.

The sets have been getting much brighter in recent years, but are still far behind LED models – but there have been other smart ways that reflections have been tackled.

The higher-end LG G4, Panasonic Z95A and Philips OLED909 all have an advanced polarizer that massively reduces the scale of the glare from reflections compared to mid-range TVs.

The king of reflection-busting is the Samsung S95D, though, because it has a slightly matte screen that basically takes all the shape out of reflections and just turns them into vague blurs of light, meaning your eye is no longer drawn to them and no longer focuses on them. It reduces the distracting effect of reflections to almost nothing, and is just one reason why this is our TV of the Years for 2024.

So you've bought your nice new OLED TV. But you got fingerprints on it while installing, or your kids have put smudges on it. How do you clean these premium sets?

Start by seeing if just a plain, dry microfiber cloth will get them off, using small circular motions. If not use a microfiber cloth that's been dampened, and wrung until it is barely wet. You want it to leave just the tiniest film of water on the surface when you, again, rub in circular motions. Then use a dry cloth immediately after.

If that still doesn't work, you can use a tiny amount of dish detergent in the water – but if you're using a liter of water, you want not even half a drop of detergent in it. Again, use a microfiber, wring it out until it's practically dry, rub in gentle circles over any marks, use a dry cloth after.

I've just gone through this hub and checked every deal that's here. I've updated prices, deleted some old deals and introduced some new ones, so you know that every offer here is up-to-date and the absolute best price you'll find for these OLED TVs.

Myself and the team will be keeping an eye out for any more price updates as we'll hopefully see even better discounts than we're already seeing. Fingers crossed for even more record-lows!

Panasonic re-entered the US TV market this year for the first time in over a decade, bringing three models with it: two OLEDs and a mini-LED. One of those OLEDs is the entry-level Panasonic Z85A (pictured above).

Panasonic's OLEDs are usually pricier than their rivals, but some great Black Friday deals see the 65-inch Z85A drop to $1,399 at Amazon in the US and the 55-inch Z85A drop to £1,299 at Amazon in the UK.

In our Panasonic Z85A review, we rated the Z85A for its incredibly detailed and contrast-rich picture and lengthy list of gaming features. If you're looking for a solid, mid-range OLED TV, you can't go wrong with the Z85A.

Panasonic 65-inch Z85A US deal: was $1,799.99 now $1,399.99 at Amazon
Panasonic 55-inch Z85A UK deal was £1,599 now £1,299 at John Lewis

TV brands update their TVs every year, usually releasing a successor to the previous model rather than a full refresh – OLED TVs are no different Pictured above we have LG's flagship OLEDs from two different years, the LG G4 (left) and LG G3 (right).

While it may not always look like much has changed, you can see here the newer LG G4's picture is brighter and more colorful, thanks to its new Alpha 11 AI Processor. That's not to say the LG G3 is a bad TV (far from it), but it goes to show that yearly upgrades do sometimes make a difference.

What is surprising is that we're seeing the G4 for only marginally more than the G3 in places. In the UK, it's an under £20 difference for the 55-inch model at Amazon! In that case, we think it's worth opting for the newer model...

LG 55-inch G4 OLED TV UK deal: was £1,699 now £1,416 at Amazon

Here's some good news: big-screen OLED TVs don't need to cost a fortune. You can get the 77-inch LG B4 for less than you'd pay for some 55-inch TVs!

While it may be the entry-level model in the 2024 LG OLED TV lineup, it still delivers excellent picture quality, with plenty of detail, rich contrast, and great gaming features including four HDMI 2.1 ports, making it feel more premium.

LG 77-inch B4 OLED TV US deal: was $1,796.99 now $1596.99 at Amazon
LG 77-inch B4 OLED TV US deal: was £2299 now £1999 at Currys

Black Friday is only two days away now! We've already seen some huge deals sell out, so it's possible that those will return, or new equally juicy deals will arrive on the day itself. I'm not expect many huge new deals to appear between now and Friday, but there might be some price rises and falls, so I'll update this page today with any important new information.

The best early deal of Black Friday 2024 TV deal in the US was the Samsung S90C for under $1,000 – but sadly, that's now sold out, and so far we're not seeing such juicy deals on other 2023 TVs, even though in theory they might make really juicy offers.

There's not that much difference between each year's TVs, so if the previous models are significantly discounted, they can be excellent buys. However, at the moment, we're not seeing much difference in price between 2023 and 2024's TVs, so I'd say go for the newer one.

Maybe that will change on Black Friday itself – we might see some sweeping offers to finally clear 2023's TV stock. Here's hoping.

Matt Bolton, Managing Editor for Entertainment, swooping in here to talk about my experience with the Ambilight tech in Philips TVs, which is only available in the UK (in the US, Philips TVs are made by a different company).

Ambilight uses LED lights around the edge of the TV to spread light matching the hues of what what's on-screen onto the wall around your TV, making the image feel much bigger and more immersive. It's great if you either can't afford or can't fit in a TV that's as large as you'd like.

I've had an Ambilight OLED TV since 2022, and I'd find it very hard to go back now. I'm limited to a 65-inch TV by the physical layout of my room, even though I'd really love to go bigger. Ambilight really adds to the drama and scale of what you're watching, and helps to feel like I'm getting that extra size I crave. My partner loves it too, and watching TV without it feels oddly dull in the space whenever we try it.

I can thoroughly recommend the Philips OLED809 that I have – and our reviewer, James Davidson, gave it a high rating in our Philips OLED809 review.

Philips OLED809 55-inch: was £1,599 now £1,199 for Richer Sounds VIP members (free sign-up)

You've probably noticed we talk about the LG B4 a lot – that's because it's a superb, affordable OLED that delivers great picture quality and a healthy stock of gaming features.

We've seen some excellent deals this Black Friday on all sizes of the B4, and the 55-inch model has hit a record low on both side of the pond, falling below 1000 in both cases.

LG B4 55-inch OLED TV US deal: was $1196 now $996 at Amazon
LG B4 55-inch OLED TV UK deal: was £1249 now £899 at Amazon

Sony's A80L OLED TV might be a year old, but it's just fallen to its lowest-ever price in the UK, and it should be tempting for cinephiles who are short on space.

The great thing about the A80L is that its built-in sound is so good that you don't need a soundbar, unlike most mid-range OLED TVs. That's thanks to unique tech that vibrates the screen itself, plus a woofer on the back for bass.

Even with this discount, it's still not cheap for a mid-range OLED – but when you think of it as a TV and soundbar in one, it's better. And it's an incredible-looking TV – it's not very bright, but it's so natural and sharp.

Sony A80L OLED TV: was £1,899 now £1,119 at Amazon

Wondering about the difference between the LG B4 budget OLED and the LG C4 mid-range? The C4 is considerably brighter, and has more advanced image processing, and better built-in sound. A combination of that extra brightness and more refined handling of the picture means there's a real extra pop and realism to its pictures.

However, when it comes to gaming features, you'll find that they're quite similar – both have four HDMI 2.1 ports with 4K 120Hz and variable refresh rate support (including FreeSync and G-Sync) across all of them. That makes them both perfect for PC or console gaming, though the C4 goes up to 144Hz, for PC gamers who want to see every possible frame.

So it really just comes down to the image quality: you can pay less and get very good images from the B4, or pay more and take a visible step up in the C4.

Looking for a great soundbar to add to the OLED TV you're thinking about buying? We've just published our Samsung HW-Q800D review, and it's a fantastic mid-range Dolby Atmos soundar – perfect to pair with any budget or mid-range OLED.

And there are Black Friday discounts on this soundbar too – well, what do you expect this time of year?

Samsung HW-Q800D US deal: was $997.99 now $697.99 at Amazon
Samsung HW-Q800D UK deal: was £849 now £678 at John Lewis

Guess who's back? It's Panasonic! They're back in the US and headlining the range is the Panasonic Z95A, a premium OLED with incredible picture quality, breath-taking built-in sound and a solid range of gaming features. Despite a recent release, it's already getting Black Friday deal – the 65-inch model is down to $2,499.99 already ($600 off its launch price).

In the UK, the Z95A deals are OK but we've picked out a deal on the Panasonic Z85A, a more mid-range option in the lineup. Its 55-inch model is down to £1,299, a very competitive price. You may not get the quality of the Z95A here, but the Z85A still delivers a picture with superb contrast, natural colors and refined details. Plus, it's well equipped for gaming.

Panasonic 65-inch Z95A US deal: was $3,199.99 now $2,499.99 at Amazon
Panasonic 55-inch Z95A US deal: was £1,599 now £1,299 at John Lewis

You may have been browsing for a TV this Black Friday and wondered, what's the difference between OLED and QLED? Although very similar words, they are completely different technologies.

OLED, developed by LG, stands for Organic Light Emitting Diode. OLED panels are self emitting and don't rely on a backlight like standard LED screens and as each pixel can dim itself, this results in deep, accurate black levels.

QLED, developed by Samsung, stands for Quantum Light Emitting Diode. This involves a layer of 'quantum dots' being added over an LED backlight to create brighter, more colorful images.

OLED is generally the more premium of the two technologies, but both have their advantages. OLED is better suited to darker viewing environments, whereas QLED suits brighter rooms.

OK, we're posting something a little indulgent now. The LG C4 has been talked about a lot so far, and that's because we've seen some incredible deals on this versatile TV. It comes in a wide range of sizes, but did you know it goes as big as 83-inches? And, there's even some deals on this size too.

In the US, the 83-inch C4 has hit $3,296.99 – a 39% discount. In the UK, it's dropped to £3,545 – a 41% discount. This will still be too far out of most budgets, but it's difficult to ignore a discount that big!

LG 83-inch C4 US deal: was $5,399.99 now $3,296.99 at Amazon
LG 83-inch C4 UK deal: was £5,999.99 now £3,545 at Amazon

One thing that you can add to further enhance your new OLED TV is a 4K Blu-ray player. This is the best way to view your favorite movies, due to its superior picture and audio quality over 4K streaming.

If you don't want to spend big on a 4K Blu-ray player, then you're in luck. The Sony UBP-X700, our best budget 4K Blu-ray player, has hit a near record-low of $158. It has excellent picture reproduction and effective upscaling, as well as support for Dolby Vision HDR – common on 4K Blu-ray discs.

If you're in the UK, the deals aren't as good so your best bet for a budget player is the Panasonic DP-UB150. Another budget player that we really liked here at TechRadar, though it's worth noting it only supports HDR10+ HDR and not Dolby Vision.

Sony UBP-X700 4k Blu-ray player US deal: was $199 now $158 at Amazon
Panasonic DP-UB150 4K Blu-ray player UK deal: was £159 now £133.98 at Amazon

We are now one day away from Black Friday, and there's a good chance that a couple of strong deals will drop today, as teasers for the main event. Don't worry, if they're worth buying, I'll add them into this page – I'll be keeping prices updated on my picks if there are any changes.

What's the best small LG OLED TV for gaming? In the UK, the 42-inch LG C4 is £889 at John Lewis, while the 48-inch LG B4 is £799 at John Lewis. So they're not too far off in price, I think you can take your pick – the smaller C4 with slightly better image quality, or the bigger and cheaper B4.

In the US, there's a much bigger gap. The LG C4 42-inch is $896 at Amazon, but the 48-inch LG B4 is just $599 at Best Buy. Perhaps we'll see the price of LG C4 drop on Black Friday, but it'll have to drop a lot to outmuscle the B4, since they have basically identical gaming features.

The Samsung S95D remains at its borderline outrageous price of £1,499 in the UK. The price of the mid-range LG C4 has fallen to £1,199 at the same 55-inch price, which at least puts some space between them – bearing in mind the S95D is way brighter, has a fantastic anti-reflective screen, sounds far better, and has a great One Connect external box so only one cable runs into the screen itself. So I think it's worth the extra cost.

However, LG isn't one to be outdone. The LG G4 is its equivalent to the S95D, featuring a screen that's nearly as bright, and a gorgeous design. You can get LG's highest-end set, with its best image quality, for £1,414 at 55 inches at Amazon. Our LG G4 review gave it five stars, so this is awesome value.

LG G4 55-inch: was £1,699 now £1,414 at Amazon UK

I've checked through all the deals here and updated them this morning, so you know these are the freshest and best OLED TV offers available today! I'll continue to monitor them throughout the day and add any new deals and remove any old ones as I find them.

Price drop! The LG C3, one of 2023's best OLED TVs, has had another discount, dropping to an all new lowest ever price. Its 65-inch model has just hit $1,199 in the US at Amazon, a full $100 cheaper than we've ever seen it before. That's also the same price as the 55-inch model of it's successor, the LG C4!

The C3 was one of our favorite TVs last year thanks to its versatility. Not only does it deliver a stunning, contrast-rich picture with refined detail and deep black levels, but it's also stacked for gaming with four HDMI 2.1 ports that support 4K, 120Hz, VRR, ALLM and Dolby Vision gaming.

LG 65-inch C3 US deal: was $1,499.99 now $1,196.99 at Amazon

If you're looking for a soundbar to upgrade the sound of your new OLED TV, Black Friday is the time to buy one. With the release of the Sonos Arc Ultra, we're seeing amazing discounts on the original Sonos Arc – record-low prices in fact!

In the US, the Sonos Arc has dropped to $699 at Amazon and in the UK, it's dropped to £598 – the first time it's ever dropped below £600. These are excellent prices for a dynamic, Dolby Atmos soundbar that's great for both movies and music.

Sonos Arc soundbar US deal: was $899.99 now $699.99 at Amazon
Sonos Arc soundbar UK deal: was £899 now £598 at Amazon

If you're looking for a mid-range OLED TV, you're spoilt for choice. The LG C4, Panasonic Z85A, Sony Bravia 8, Samsung S90D and if you're in the UK Philips OLED809 all fit the bill and are similarly priced. But which is the best option?

In our opinion, your top choice should be the LG C4. This isn't to say all the other TVs aren't fantastic – they really are – but based on the Black Friday deals we're seeing, the LG C4 has the best offers available across all its sizes. It also helps that it's the most feature packed of the lot!

We've just had some advice hot off the press from Samsung about buying a TV this Black Friday! More importantly common mistakes to avoid. This advice comes from Jeremy Demont, Director of Product Management TV/AV, Samsung UK.

He says “The main ‘buyer’s regret’ we see is wishing they’d gone for the larger screen option. Visualising dimensions when online shopping can be tricky, so many customers underestimate the space they have and regret not increasing screen size to gain the full immersive experience."

"Another common mistake is jumping for the cheapest deal without comparison. Do your homework on what TV models, sizes, specs and quality you’re looking for"

Both great pieces of advice, and luckily we're here to help with all of it! Well, maybe not what size you should go for, so it's definitely worth making sure you plan for the right fit for your room!

Arguably our favorite OLED TV so far is still live. The incomparable Samsung S95D 55-inch is available for £1,489 at Amazon in the UK – the cheapest we've ever seen this elite OLED TV.

While it's not as well priced in the US, it is still down to a record-low $1,899.99 at Amazon, which is still excellent value for this TV, which has an incredible picture with reflection-beating tech, a slim, sleek design and a full suite of gaming features.

Samsung S95D 55-inch UK: was £1,599 now £1,489 at Amazon
Samsung S95D 55-inch US deal: was £2,499.99 now $1,897.99 at Amazon

Another great pair of deals is on the LG B4, the entry-level LG OLED for 2024 that's anything but entry level, with a fantastically detailed picture and great stock of gaming features.

In the US, you can pick up the 77-inch model for $1,596.99, ridiculously cheap for an OLED at this size, and in the UK you can get the 55-inch model for an incredible £899 at Currys, a record-low.

LG B4 77-inch US deal: was $1,799.99 now $1596.99 at Amazon
LG B4 55-inch UK deal: was £1,399 now £899 at Currys

Here's a reminder for our UK readers – the Sony A80L 55-inch is down to a record-low £1,099 at Amazon. That's great value for one of 2023's best OLED TVs.

The A80L's secret weapon isn't in its picture, although that's excellent as well, but its built-in sound. The A80L delivers dynamic, immersive and punchy built-in sound that negates the need for a soundbar, a rarity among TVs!

Sony A80L 55-inch UK deal: was £1,499 now £1,099 at Amazon

We're talking about the top deals we've seen on OLED TVs this Black Friday and our first in on the LGC4. It's a super TV, with excellent picture quality, extensive gaming features and a user-friendly smart TV platform.

The 55-inch C4 has dropped to $1,196.99 – a record-low – in the US at Amazon and in the UK, the same 55-inch model has dropped to £1,144 at Amazon. It's been cheaper in the UK but this is still a superb deal.

LG C4 55-inch US deal: was $1,499.99 now $1,196.99 at Amazon
LG C4 55-inch UK deal: was £1,499.99 now £1,144 at Amazon

You've bought a new OLED TV, so you need something to watch on it right? This deal knocks Hulu down to $0.99 a month with its annual plan. Yep, you read that right – less than a dollar.

Hulu is home to great TV shows like Shogun, The Simpsons and It's always Sunny in Philadelphia so you're spoilt for choice on what to watch. It's worth noting that this is the Standard plan with ads in, but for $0.99 a few ads can't hurt.

Hulu annual plan with ads: was $9.99 a month now $0.99 a month

Howdy folks! I've just updated the deals above to make sure all the prices are up to date with the latest prices from Amazon, Walmart, Currys and the rest. A few prices went up, a few went down, but most stayed in the same place. Things should continue to stay fairly stable but we'll have to wait and see if Black Friday proper brings any major last minute fluctuations.

An epic streaming deal from last year's Black Friday sales has returned - Max has dropped back to its lowest ever price of $17.94 for 6 months – that's the equivalent to $2.99 a month. This is Max's standard ad-supported plan, but it's still a steal at this price.

And what better way to get started with our list of everything coming to Max in December 2024! It's already home to great shows like Game of Thrones, The Penguin and True Detective.

Max ad-supported plan deal: was $9.99 now $2.99 a month for 6 months

One of LG's flagship OLEDs for 2024, the LG G4, is also seeing some excellent discounts. We mentioned how good the UK deal on the 55-inch model was before, but it's so good we need to mention it again!

It's down to a record-low of £1,412 at Amazon in the UK. But, US readers need not feel left out as the 55-inch model's price has crashed to $1,796.99 at Amazon in the US as well.

LG G4 55-inch UK deal: was £1,699.99 now £1,412 at Amazon
LG G4 55-inch UK deal: was $2,599.99 now $1,796.99 at Amazon

And that's all our deals for today. We'll be back with more tomorrow on Black Friday, but in the meantime you can continue to browse the deals and OLED TV buying advice we've shared on this page. See you in a few hours!

Hello, OLED fans, and welcome to Black Friday itself! I'll update this page regularly today, to track any big new deals or price changes – and to remove any that go out of stock, because I suspect some of our top picks won't last the day.

I've checked all the prices on the TVs here – the LG C3 65-inch for $1,199 still stands out as the bargain of the day so far, but I'm about to go scouting for any deals I may have missed, so watch this space.

TVs aren't the prettiest addition to a room, especially at larger sizes. But luckily, OLED TVs often bring a premium design with their premium prices.

For our money, the Samsung S95D is the most physically appealing TV, thanks to its razor-thin profile, clever, invisible stand that gives the screen a floating look and its One Connect Box, an external box that houses all connections such as HDMI with only one cable running to the TV itself.

The LG G4 is another contender, coming with a slim-fit wall-mount in the box which fits snug to the wall and because of its slim depth, the G4 doesn't stick out either.

The 48-inch LG B4 is the hot gaming TV deal of the day in the US, where it's dropped to just $599, which is unbelievably cheap for a current-gen OLED TV.

The B4 has 4K 120Hz support on all four of its HDMI ports, plus Dolby Vision gaming and works with all kinds of variable refresh rate – that means from consoles as well as PC graphics cards.

At this smaller size, it's good for smaller rooms – and the picture quality is really strong as well.

LG B4 48-inch: was $799 now $599 at Best Buy

I've raved about the value of the LG C3 65-inch for $1,199 – but you might be wondering if it's as good a deal at other sizes.

At 55-inch, definitely not – any stock I can find is more expensive than the newer LG C4, so that's pointless.

At 77 inches, it's tempting, though. It's about $300 cheaper than the LG C4 at the same price, and there's lots of stock left.

LG C3 77-inch OLED TV: was $1,996 now $1,896 at Amazon

Wild OLED TV mega-deal in the UK alert! The LG B4 65-inch has just fallen to £1,099 at John Lewis, which is an incredible price for a current-gen 65-inch OLED. We've seen this TV for £1,199 before, so this is a record-low.

The LG B4 brings all the benefits of OLED – beautiful colors, pixel-perfect contrast – and top-tier gaming features (including four HDMI 2.1 ports with 4K 120Hz support on all), just with less advanced processing and lower brightness than LG's higher-end TVs. For this price, I don't think you'll mind that at all…

And, you can get half-price LG soundbar surround systems in a bundle with it, including the five-star LG S95TR.

LG B4 65-inch OLED TV: was £1,199 now £1,099 at John Lewis

The Samsung S90D has good prices right now – it's slightly cheaper than the LG C4, which its closest equivalent, in both the UK and the US.

In the UK, the 55-inch Samsung S90D for £1,060 at Amazon is a very good price for such a well-featured TV at that size.

In the US, the 65-inch Samsung S90D for $1,399 at Best Buy is a great price compared to $1,499 for the C4.

Something that's useful to know before you go too far into your OLED research is that OLED TVs larger than 65 inches start getting disproportionately more expensive.

A 77-inch is more of a step up from 65 inches than it would be in a mini-LED TV, and once you get to 83 inches, things get very steep. And 97-inch OLEDs are basically for specialists and yacht owners only…

Did you know that you can get the LG C4 OLED TV in as small a size as 42-inches? Perfect for bedroom gaming or smaller rooms, the 42-inch C4 still delivers premium OLED quality picture and gaming features perfect for next-gen consoles – and even PC gaming.

The 42-inch C4 has dropped to a record-low price of $896.99 at Amazon in the US and down to £888 at Amazon in the UK, which may seem pricey for a smaller TV, but not when it's one of the best small screens on the planet.

LG C4 42-inch US deal: was $946.99 now $896.99 at Amazon
LG C4 42-inch UK deal: was £1,399.99 now £888 at Amazon

We've raved about the LG C3's 65-inch model this Black Friday as it hit a record-low of $1,199, but why should the larger 77-inch model miss out?

The 77-inch LG C3 has hit $1,899.99 at Best Buy in the US, which is what you'd be paying for some 55-inch OLEDs! This is an excellent price for this jack-of-all-trades TV.

LG C3 77-inch US deal: was $2,299.99 now $1,899.99 at Best Buy

Something has changed with OLEDs over the years; brightness. From its early days, OLED TVs are getting progressively brighter thanks to new technologies and panels.

LG's OLED 'Evo' TVs saw the first increases in brightness, but two of the major recent changes include QD-OLED, which was developed by Samsung and involves a combination of OLED panel and quantum dots used in QLEDs for added brightness. QD-OLED TVs include the Samsung S95D.

The other is the introduction of micro lens array (MLA) tech into OLED panels, which are a series of microscopic lenses added on top of the OLED panel itself to boost brightness, found in TVs such as the LG G4 (pictured above) and Panasonic Z95A.

The Sony Bravia delivers bright vibrant colors, plenty of refined and natural detail and a great stock of gaming features, including 'Perfect for PS5' features.

We've seen an excellent deal on its 65-inch model but its 55-inch model has also had a discount. Its fallen to $1,399.99 at Amazon in the US and it's down to £1,499 at Amazon in the UK.

Sony Bravia 8 55-inch US deal: was $1,799.99 now $1,399.99 at Amazon
Sony Bravia 8 55-inch UK deal: was £2,199 now £1,499 at Amazon

Price drop alert in the US! The Panasonic Z95A, the brand's flagship OLED for 2024, has dropped by a further $200 at Amazon, hitting $2,299 - that's $900 off from its launch price already.

A premium OLED TV, the Z95A has breath-taking picture quality, fantastic built-in sound quality and a great stack of gaming features. This discount actually takes its price in-line with rival OLEDs like the LG G4 and Samsung S95D.

Panasonic Z95A 65-inch OLED TV deal: was $3,199.99 now $2,299.99 at Amazon

If you're ready to upgrade to OLED, but you don't want to spend an obscene amount of cash, we've got a show-stopping deal for you. That's right the Panasonic 65-inch Z85A OLED TV is just $1,399.99 in the US and the 55-inch only £1,299 in the UK and that's truly phenomenal value.

With excellent detail, fantastic black levels and natural color replication, you'll surely be impressed by what this TV has to offer. And at $400 / £300 less there's no better time to buy.

Panasonic 65-inch Z85A OLED TV US deal: was $1,799.99 now $1,399.99 at Amazon
Panasonic 55-inch Z85A OLED TV UK deal: was £1,599 now £1,299 at John Lewis