The best Black Friday OLED TV deals 2023: what to expect

The LG C3 OLED TV next to a sign saying "black friday OLED TV deals"

(Image credit: LG / Future Publishing)

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The actual day may have been and gone, but there are still huge Black Friday OLED TV deals live at retailers such as Amazon, Walmart and Best Buy, with some astounding record-low prices.

The reason Black Friday OLED TV deals are super-popular is no secret: this premium TV tech comes with a premium price tag, so if you can get a big discount among the best Black Friday deals still running, your wallet will be eternally grateful. The likes of the LG C2 and Samsung S90C have made for some incredibly well-priced deals this year.

We’ve been testing the best OLED TVs of 2023, as well as keeping an eye on the prices throughout the year, so that we can help you make sure you get the best bang for your buck among any early Cyber Monday deals. We'll make sure that anything you buy is a real discount compared to how cheap these TVs normally are throughout the year.

Black Friday OLED TV deals still live - US

Amazon: big price cuts on OLEDs
Best Buy: up to $1,300 off OLED TVs
Walmart: still big deals on LG OLEDs
Crutchfield: up to $1,900 off

Best Black Friday OLED TV deals in the US

Samsung 55-inch S90C Smart UHD 4K OLED TV: was ~~$1,899.99~~ now $1,299.99 at Samsung
The S90C OLED is the slightly more budget-friendly cousin to the S95C, and it's now on sale for a record-low price of $1,299.99 at Samsung's Black Friday sale. Don't be mistaken in thinking this is the inferior set, however, as it's still one of the best OLEDs you can buy right now. Our Samsung S90C review awarded this one five stars out of five, praising its gorgeous picture and gaming features. It's not as bright as the 95C, and its sound is a little weaker also, but it's a fantastic choice in its own right that anyone would be happy to have in their living room.

Samsung 65-inch S95C Smart UHD 4K OLED TV: was ~~$3,299.99~~ now $2,179 at Best Buy
The S95C isn't just one of the best TVs that Samsung makes; it's one of the best OLED TVs on the market right now. Better yet, it's down to an incredible $2,197 at Walmart right now. In our Samsung S95C review, we awarded a gorgeous display a perfect five stars for its exceptional brightness, color volume, and sharpness. This is a flagship display with a flagship price, but it's a TV that gets an easy recommendation thanks to its outstanding picture quality.

LG C3 65-inch OLED TV (2023): was ~~$2,496.99~~ now $1,596.99 at B & H Photo & Video
The best early Black Friday TV deal is hands-down the all-new 65-inch LG C3 OLED TV on sale for $1,599.99 at Best Buy. That's a whopping $900 discount and the lowest price we've ever seen. The stunning OLED TV features a brilliant picture with bright colors and powerful contrast thanks to LG's latest Alpha9 Gen6 chip. Plus, you're getting four HDMI 2.1 ports for next-gen consoles, a sleek, thin design, and an updated webOS experience - all for under $2,000, which is a fantastic value for a 2023 OLED display.

Sony 65-inch A75L 4K OLED TV: was ~~$2,496.99~~ now $1,499.99 at Best Buy
The Sony A75L provides a more budget alternative to Sony's top mid-range offering, the A80L, which we rate as the best OLED TV for sound. Looking at the specs, the A75L still has the fantastic XR processing and is perfect for PlayStation features found in the Sony A80L, and it's sure to have the same quality OLED picture that you've likely come to expect from Sony. We'd particularly recommend this one for next-gen gamers thanks to its two HDMI 2.1 ports, 120Hz, VRR, and ALLM support. Today's price at Best Buy brings this set down close to record-low price.

LG A2 48-inch OLED TV: was ~~$1,299.99~~ now $549.99 at Best Buy
Best Buy has the 48-inch LG A2 OLED TV on sale for $549.99, thanks to today's massive $750 discount. Named as one of our best OLED TVs and rated four out of five stars in our LG A2 review, it packs an Alpha α7 Gen5 processor that delivers sharp images and great upscaling from HDR, and Dolby Vision HDR support makes the most of movies and TV. LG's smart software is also excellent, and the included Magic remote allows you to navigate your TV seamlessly.

Black Friday OLED TV deals still live - UK

Amazon: still huge deals on OLEDs
AO.com: extra discounts for members
Currys: save up to £1,000 on OLED TVs
Very: up to £1,800 off great OLEDs

Best Black Friday OLED TV deals in the UK

LG 55-inch G3 4K OLED TV: was ~~£2,599~~ now £1,409 at AO.com*
A slim, elegant TV designed to be wall-mounted, the LG G3 is LG's brightest ever OLED thanks to MLA technology. Vivid colors and rich contrast combine to create a stunning picture. The G3 also has all the gaming features you could need as well. To get this deal, you need to sign up to AO's membership, which is £39 a year. If you don't want to, non-member price is £1,409 which is in line with other retailers.
*This is a member-only price.

Samsung 65-inch S90C Smart UHD 4K OLED TV: was ~~£1,899~~ now £1,299 at PRC Direct with cashback
The S90C isn't just one of the best TVs that Samsung makes; it's one of the best OLED TVs on the market right now. Better yet, it's on sale for under £1,500 in a 65-inch size – and then you get £200 cashback, bringing it to the price above. In our Samsung S90C review, we awarded a gorgeous display a perfect five stars for its exceptional brightness, color volume, and sharpness. This TV is an easy recommendation and this is a fantastic price.

Black Friday OLED TV deals 2023: FAQs

When did the best Black Friday OLED TV deals start in 2023?

Black Friday itself was on November 24, though the sales events began about a week before that. And actually, there had been many more sales over the month before, starting with Amazon's Big Deals Day on October 10 – many of these deals are just tweaks from there!

You can expect the best Cyber Monday deals to look a lot like these, though there may be some extra price drops on a couple of models – but we suspect these deals are likely to continue well into December too.

What Black Friday OLED TV deals are we finding in 2023?

Let’s start with models from last year that are still hanging around. The LG C2 is the really hot one. This OLED TV from 2022 was top of many of our TV buying guides (including our overall best TV ranking) even well into 2023 because it’s just been such amazing value after some permanent price cuts. Stock is running really low now in many sizes, but not all – and with the LG C3 now available to replace it, it's getting some epic final deals to finally clear it from store warehouses.

The LG A2 is an interesting one. This was LG’s cheapest OLED TV from last year, but there is no equivalent cheap model being sold in the US and UK in its 2023 range – the cheapest new model is the LG B3. This means that it's unrivalled on Black Friday for super-cheap OLED thrills anywhere that stock remains.

Now, let's move on to this year's model. The two hottest options will be the LG C3 and the Samsung S90C. These generally cost around the same price, and are two fantastic mid-range models. The LG C3 is incredibly well-featured, full of future-proof tech and available in the widest range of sizes of any OLED TV. However, the Samsung S90C has brighter pictures and better sound for the same price – it's our TV of the Year. Both are superb, so keep your eye out for a price battle between them.

At the higher end, you've got the LG G3 and the Samsung S95C. These are the brightest OLED TVs ever made, and again this is a battle of two slightly different-specced TVs at around the same price. The LG G3's picture quality is astounding, and like the C3 is full of future-proofed features. However, the Samsung S95C's pictures are just as good, but it's got better sound and comes with a smart external connections box so only one wire goes into the ultra-thin TV frame. The LG G3 also comes with a wall-mount bracket rather than a stand, while the Samsung S95C comes with a stand only. These two are battling it out for price even pre-Black Friday, and we're already seeing competing discounts from retailers for both models.

In the UK, you should also look out for discounts on the Philips OLED807 (an older TV that's just being replaced, so could be a fantastic deal). There's also the Panasonic MZ1500, which is a new TV with brighter pictures and much better sound than the LG C3, but that's cheaper than the LG G3. If it gets a price cut, it could be a real connoisseur's choice – here's our initial experience with it. But these TVs aren't available in the US, sadly.

Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past three years and loves to find products that the consumer wants at the best possible price. She's had eight years of experience working in the e-commerce space and loves being a mom to her baby boy.

With contributions from