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Black Friday camera deals 2021: the best deals that are still available

The Black Friday camera sales are still going strong, even though the big day itself has now passed. With price cuts on everything from the Insta360 One X2 to the medium format Fujifilm GFX 50R, there's a fine spread of discounts still available as we move towards the Cyber Monday deals.

While some deals have now expired, there are some great offers on everything from the best mirrorless cameras to instant cameras and DSLRs. We've sifted through all of the price cuts and used the knowledge we've gleaned from hours of testing to bring you our pick of this year's discounts.

Right now, you can get the Fujifilm X-T4 for its lowest-ever price of $1,499 (was $1,699) at Adorama (opens in new tab) in the US, and also save big bucks on mirrorless beasts like the Sony A7R IV and Fujifilm GFX 50 R. If you're in the UK, you can also pick up the Canon EOS R6 (opens in new tab) and Canon EOS R5 (opens in new tab) for their lowest-ever prices, thanks to some impressive double cashback deals.

We'll be keeping this guide regularly updated throughout the weekend, so make sure to check to back to find the latest deals. And if you're not quite sure how to pick the best deal for you, we've also included lots of buying advice further down this page.

Black Friday camera deals (US): quick links

Amazon: up to 38% off Canon cameras and 15% off Nikon camera gear (opens in new tab)
Adorama: big Black Friday discounts on cameras and accessories (opens in new tab)
B&H Photo Video: Holiday Head Start deals on Canon, Nikon and Sigma (opens in new tab)
Canon: hefty price cuts on EOS R bundles (opens in new tab)
GoPro: early deals on Hero 10 Black and Hero 9 Black bundles (opens in new tab)
Panasonic: big cashback savings on Panasonic's video cameras (opens in new tab)
Walmart: Deals for Days events for some cameras, like GoPro Hero 8 Black (opens in new tab) 

5 best Black Friday camera deals so far (US)

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1. Fujifilm X-T4 (body only): $1,699 $1,499 at Adorama (opens in new tab)
Save $200
- This deal on our number one mirrorless camera is so good that Amazon and Best Buy are both sold out. Adorama, though, is promising stock "in a few days", so there's still a chance to grab the X-T4's perfect blend of size, all-round performance and value. 

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2. Sony A7R IV (body only): $3,499 $2,889 at Walmart (opens in new tab)
Save $610
Get Sony's best camera for landscapes and high-resolution shooting for its lowest-ever price. The A7R IV has very few weaknesses, thanks to its combination of great handling, class-leading autofocus, excellent 4K video quality and a superb 61MP sensor. Two years on from its release, it remains one of the best cameras you can buy.

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3. Fujifilm GFX 50R: $4,499 $2,999 at Adorama (opens in new tab)
Save $1,500
- Get a huge 33% off the excellent GFX 50 R, which is now one of the most affordable medium format cameras we've ever seen. Combining the best features of the Fujifilm's X-series with a huge sensor that produces incredible detail and low noise, this 51.4MP camera is likely going to be one of the best camera deals of Black Friday.

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4. Canon EOS RP: $999 $899 at Amazon (opens in new tab)
Save $100
- Getting a full-frame camera for this price would have been unheard of a few years ago. But luckily with this deal, you can indeed get the 26.2MP EOS RP for the price of a premium compact camera, making it a great entry into Canon's superb RF lens system.

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5. Nikon Z5 body-only bundle: $1,396 $996 at Adorama (opens in new tab)
Save $400 -
This deal equals the lowest-ever price for Nikon Z5, which our review rates as the "best entry-level full-frame mirrorless camera" right now. It combines a 24MP sensor and in-body image stabilization, and this deal adds handy extras including a spare battery, 64GB SD card and carry case.

The best Black Friday camera deals (US)

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GoPro Hero 10 Black + accessories bundle: $549 $399 at GoPro (opens in new tab)
Save $150 -
GoPro's best Black Friday deal is on its latest Hero 10 Black action cam. Buy this accessories bundle with a GoPro Subscription (which we'd recommend, as you can cancel at any time) and you can get it for $399. That matches the Hero 10's launch offer, and the bundle includes a spare battery, useful magnetic swivel clip and a 32GB SD card.

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Fujifilm X-E3: $849 $559 at Amazon (opens in new tab)
Save $290 -
One of the best Black Friday mirrorless camera deals we've seen this year. The X-E3 is an excellent mid-range mirrorless camera, and this deal cuts its price by a massive 34%. It has a tried-and-tested 24.3MP APS-C sensor and is compatible with Fujifilm's excellent range of XF lenses.

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Panasonic Lumix DC-ZS200: $797.99 $597.99 at Adorama (opens in new tab)
Save $200
Our number one travel zoom camera, the ZS200 is a great buy at this price if you're planning to head off on holiday soon. Its 24-360mm lens gives you a 15x optical zoom, way more than most phone cameras, and it has a built-in electronic viewfinder to help you frame shots in bright conditions.

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Panasonic Lumix DC-G100 with 12-32mm lens: $747.99 $597.99 at B&H Photo Video (opens in new tab)
Save $150
Looking for compact, affordable vlogging camera? It'll be hard to find better value than this Panasonic G100 bundle during Black Friday. The G100 combines a bright viewfinder, articulating screen and high-quality video and photo quality. The Micro Four Thirds system offers the biggest range of mirrorless lenses around, too.

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Panasonic Lumix DC-G95 with 12-60mm lens: $1,197.99 $697.99 at Adorama (opens in new tab)
Save $500
Another excellent vlogging camera at this price, the G95 is similar to the G100 but adds the bonus of in-body image stabilization (IBIS). With a flip-out OLED touchscreen, mic input, headphone output, and a  weatherproof build, plus a versatile 12-60mm lens, this deal is a very fine one for video shooters.

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Canon EOS RP: $999 $899 at Amazon (opens in new tab)
Save $100
- Getting a full-frame camera for this price would have been unheard of a few years ago. But luckily with this deal, you can indeed get the 26.2MP EOS RP for the price of a premium compact camera, making it a great entry into Canon's superb RF lens system.

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Nikon Z5 body-only bundle: $1,396 $996 at Adorama (opens in new tab)
Save $400 -
This deal equals the lowest-ever price for Nikon Z5, which our review rates as the "best entry-level full-frame mirrorless camera" right now. It combines a 24MP sensor and in-body image stabilization, and this deal adds handy extras including a spare battery, 64GB SD card and carry case.

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Panasonic Lumix G9 (body only): $1,297.99 $997.99 at Adorama (opens in new tab)
Save $300
Unlike most of Panasonic's recent mirrorless cameras, the Lumix G9 prioritizes still photos – and if a feature-packed companion with in-body image stabilization (IBIS) is what you need, then it offers superb value in this deal. The G9 offers comfortable handling, dual card slots and speedy 60fps burst shooting, making a fine photographic all-rounder at this price.

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Olympus OM-D E-M5 Mark III with 14-150mm lens: $1,799 $1,099 at Amazon (opens in new tab)
Save $700 -
If you need a small, powerful mirrorless camera to cover all occasions, this superb deal is well worth checking out. The E-M5 Mark III remains one of our favorite all-rounders for hobbyists, thanks to its great image stabilization and powerful processor. And with a hugely versatile 14-150mm lens, you'll be all set to snap virtually any subject.

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Canon EOS RP: $1,300 $1,199 at B&H Photo Video (opens in new tab)
Save $101
- An incredibly low price for a full-frame camera with a kit lens, the EOS RP offers excellent value in this deal. Its 26.2MP sensor produces great image quality, and you also get a compact, light body, a 64GB SanDisk Extreme Pro memory card and a handy carry case.

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Nikon Z5 with 24-50mm lens and accessories: $1,696 $1,296 at Adorama (opens in new tab)
Save $400 -
If you'd rather buy the Nikon Z5 with a kit lens, then this 24% off deal gives you an unusually affordable way to get it. Considering you get a versatile, lightweight lens, plus a 64GB Lexar UHS-I SD card, mini tripod, ND filter set and shoulder bag, it really does offer impressive value.

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Canon EOS R (body only): $1,799 $1,599 at Amazon (opens in new tab)
Save $200
Canon's original full-frame mirrorless camera offers excellent value at this early Black Friday deal. It combines a 30.3MP sensor with superb Dual Pixel CMOS autofocus, plus very modern powers like 4K/30p video and a 3.69-million dot EVF. It now benefits from Canon's mature range of RF lenses, too.

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Olympus OM-D E-M1X (body only): $2,999 $1,699 at B&H Photo Video (opens in new tab)
Save $1,300
This excellent sports and wildlife powerhouse has just tumbled down to its lowest-ever price, making the E-M1X one of the best early Black Friday camera deals. It combines rock-solid build quality, speedy autofocus, brilliant image stabilization and impressive 4K video with minimal rolling shutter. 

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Canon EOS R with RF 24-105mm lens: $2,099 $1,899 at Best Buy (opens in new tab)
Save $200
If you're new to Canon's full-frame mirrorless system, then this EOS R bundle with the super-versatile RF 24-105mm f/4-7.1 IS STM lens is a fine place to start – particularly at this price. The lens itself typically costs $400, so you're effectively getting a sub-$1,500 EOS R – that's impressive value for such a capable 30.3MP camera.

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Panasonic Lumix S5 with 50mm f/1.8: $2,448 $1,948 at Amazon (opens in new tab)
Save $500
Panasonic's best full-frame mirrorless camera offers excellent value for filmmakers and hybrid shooters in this bundle with the company's fine 50mm f/1.8 prime lens. The Lumix S5 combines a compact form factor with brilliant video quality and dynamic range that make it a much more affordable alternative to the Sony A7S III.

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Sony A7R IV (body only): $3,499 $2,889 at Walmart (opens in new tab)
Save $610
Get Sony's best camera for landscapes and high-resolution shooting for its lowest-ever price. The A7R IV has very few weaknesses, thanks to its combination of great handling, class-leading autofocus, excellent 4K video quality and a superb 61MP sensor. Two years on from its release, it remains one of the best cameras you can buy.

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Fujifilm GFX 50R: $4,499 $2,999 at Adorama (opens in new tab)
Save $1,500
- Get a huge 33% off the excellent GFX 50 R, which is now one of the most affordable medium format cameras we've ever seen. Combining the best features of the Fujifilm's X-series with a huge sensor that produces incredible detail and low noise, this 51.4MP camera is likely going to be one of the best camera deals of Black Friday.

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Peak Design Everyday Sling (10L, Ash): $149.95 $89.95 at B&H Photo Video (opens in new tab)
Save $60
If you need a stylish, everyday bag that can comfortably swallow your DSLR or mirrorless camera, plus a few lenses and your laptop, then you should be all over this Peak Design deal. The 10L Everyday Sling has enough room for all of that, and also has compressions straps on the outside for attaching your tripod or monopod.

Black Friday compact/action camera deals (US)

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GoPro Hero 8 Black: $349 $249 at Walmart (opens in new tab)
Save $100
– This is the best early GoPro Black Friday deal we've seen so far. It includes the 4K action cam, plus three batteries and a Dual Battery Charger. The Hero 8 Black is still one of the most powerful action cams around, thanks to its 4K/60p mode and HyperSmooth 2.0 stabilization, and offers great value in this bundle.

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GoPro Hero 10 Black + accessories bundle: $549 $399 at GoPro (opens in new tab)
Save $150 -
GoPro's best Black Friday deal is on its latest Hero 10 Black action cam. Buy this accessories bundle with a GoPro Subscription (which we'd recommend, as you can cancel at any time) and you can get it for $399. That matches the Hero 10's launch offer, and the bundle includes a spare battery, useful magnetic swivel clip and a 32GB SD card.

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Sony ZV-1: $798 $648 at Amazon (opens in new tab)
Save £100
– This deal equals the lowest-ever price for our number one vlogging camera. The ZV-1 combines a large 1-inch sensor with a bright 24-70mm f/1.8-2.8 lens, but the real star is its excellent real-time tracking autofocus and Eye AF. These take all the hard work out of keeping you in focus, so you can concentrate on your presentation skills.

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Insta360 One X2 $429.99 $386.99 at Amazon (opens in new tab)
Save $43 -
This is the lowest price we've ever seen for our number one 360 camera. One of the most fun video sidekicks around, the One X2 lets you direct a traditional 'flat' movie from its 360-degree footage, long after you've shot it. It's also waterproof to 10m and has an excellent companion app.

Black Friday camera accessory deals (US)

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Zhiyun Smooth-XS: $74.99 $49.99 at Adorama (opens in new tab)
Save $25
An ideal first gimbal for beginner vloggers, the compact Smooth-XS includes a built-in selfie stick and a clamp that takes phones that measure up to 90mm wide or weigh up to 235g. It pairs with Zhiyun's mobile app to give you features like time-lapses, slo-mo and panoramas.

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Peak Design Everyday Sling (10L, Ash): $149.95 $89.95 at B&H Photo Video (opens in new tab)
Save $60
If you need a stylish, everyday bag that can comfortably swallow your DSLR or mirrorless camera, plus a few lenses and your laptop, then you should be all over this Peak Design deal. The 10L Everyday Sling has enough room for all of that, and also has compressions straps on the outside for attaching your tripod or monopod.

Black Friday camera deals (UK): quick links

Amazon: some great early discounts on Instax, Panasonic and Nikon cameras (opens in new tab)
Currys: get £200 off the Fujifilm X-T30 and more (opens in new tab)
John Lewis: cashback offers on Sony, Canon and Instax cameras (opens in new tab)
Park Camera: good early deals on Panasonic and Nikon cameras (opens in new tab)
Wex Photo Video: some early deals with excellent customer service (opens in new tab)

5 best Black Friday camera deals so far (UK)

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1. Panasonic Lumix S5 with 50mm f/1.8 lens: £2,099 £1,599 at Amazon (opens in new tab)
Save £500 -
The Lumix S5 is something of an unsung hero among hybrid full-frame cameras. At this price, it's arguably the best around for video shooters, thanks to its excellent image quality, powerful 6.5-stop in-body image stabilization and impressive video features. It's also relatively compact, and this deal effectively gives you the 50mm f/1.8 lens for free.

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2. Nikon Z50: £849 £639 at Amazon (opens in new tab)
Save £208 -
If you need a travel camera that's both compact and offers DSLR-style handling, the Nikon Z50 is the best around – and it offers superb value in this 25% off deal. This is the lowest-ever price we've seen for the APS-C mirrorless camera, which combines an impressive 20.9MP sensor with modern autofocus powers and an impressive viewfinder. 

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3. Fujifilm Instax Mini 11 Ice White camera bundle: £113.99 £77 at Amazon (opens in new tab)
Save £36.99 -
If you're looking for a box for instant photography fun, this Instax Mini 11 bundle fits the bill nicely – particularly as it's currently 32% off. You get our number one instant camera, plus a 10-shot film pack, photo album, display stickers, a camera case and batteries. It's a great choice for beginners, particularly those who want to display their creations.

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4. Akaso Brave 7 LE: £169.99 £139.99 at Amazon (opens in new tab)
Save £30 -
One of our favourite budget action cams is now even better value in this deal. The Brave 7 LE offers the handy front-facing screen seen on its GoPro and DJI rivals, and combines it with water-resistance and surprisingly good audio quality. Considering you also get 4K/30p video and solid build quality, it's a great GoPro alternative at this price. 

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5. DJI FPV Combo £1,249 £999 at Amazon (opens in new tab)
Looking for a fun, user-friendly way to get into FPV drones? DJI's bundle is the most polished around and is an impressive 20% off in this deal. You get everything you need to fly like an eagle, including the 4K video-shooting drone, DJI's excellent FPV Goggles, and the remote controller. The DJI FPV's GPS and collision sensors are also on hand to make it a safe flying experience.

The best Black Friday camera deals (UK)

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Fujifilm Instax Mini 11: £69.99 £59 at Amazon (opens in new tab)
Save £10 -
A record-low price for our favourite instant camera, the Mini 11 would make a great gift for anyone looking to dabble in instant photography. It's easy to use, includes a pop-out lens barrel for selfies, and takes Instax Mini film, which is more affordable than its Polaroid equivalent.

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Fujifilm Instax Mini 40: £89.99 £79 at Amazon (opens in new tab)
Save £10 -
The lowest price we've seen for Fujifilm's most stylish instant camera. The Mini 40 is ideal for beginners, thanks to its auto exposure and variable shutter speed, and takes the affordable Instax Mini film. It's effectively the Mini 11, our favourite instant camera, wrapped up in a more mature, stylish shell.

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Fujifilm Instax Mini 11 Ice White camera bundle: £113.99 £77 at Amazon (opens in new tab)
Save £36.99 -
If you're looking for a box for instant photography fun, this Instax Mini 11 bundle fits the bill nicely – particularly as it's currently 32% off. You get our number one instant camera, plus a 10-shot film pack, photo album, display stickers, a camera case and batteries. It's a great choice for beginners, particularly those who want to display their creations.

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Akaso Brave 7 LE: £169.99 £118.99 at Amazon (opens in new tab)
Save £51 -
One of our favourite budget action cams is now even better value in this 30% off deal. The Brave 7 LE offers the handy front-facing screen seen on its GoPro and DJI rivals, and combines it with water-resistance and surprisingly good audio quality. Considering you also get 4K/30p video and solid build quality, it's a great GoPro alternative at this price. 

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GoPro Hero 10 Black with extra battery and Dual Battery charger: £479.99 £379.98 at GoPro (opens in new tab)
Save £100
GoPro's best early Black Friday deal is this Hero 10 Black bundle. The free spare battery and Dual Battery charger are a real bonus – and we think the GoPro Subscription is well worth getting, given you can cancel it at any time. The Hero 10 is currently our number one action cam, thanks to its combo of 5K video recording and the latest HyperSmooth stabilization.

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Nikon Z50: £849 £640 at Amazon (opens in new tab)
Save £208 -
If you need a travel camera that's both compact and offers DSLR-style handling, the Nikon Z50 is the best around – and it offers superb value in this 25% off deal. This is the lowest-ever price we've seen for the APS-C mirrorless camera, which combines an impressive 20.9MP sensor with modern autofocus powers and an impressive viewfinder. 

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Sony RX100 Mark VII: £1,049 £899 at Jessops (opens in new tab)
Save £150
- The RX100 Mark VII is still the most powerful compact camera around, thanks to the combination of its stacked 20.1MP 1-Inch sensor and versatile 24-200mm f/2.8-4.5 lens. It also shoots 4K/30p video and has only very rarely been available for this price.

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Nikon Z50 with 16-50mm and 50-250mm lenses: £1,199 £999 at Park Cameras (opens in new tab)
Save £200 -
Looking for a travel-friendly camera bundle that'll thrive in pretty much any shooting situation? This Z50 deal is for you. It combines an impressive APS-C camera with two fine lenses (the 16-50mm and 50-250mm) that produce great results whether you're shooting wide-angle architecture, travel vlogs, or distant wildlife.

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Panasonic Lumix S5 (body only): £1,659 £1,359 at Park Cameras (opens in new tab)
Save £300
This superb deal doesn't just get you one of the best full-frame video cameras for its lowest-ever price. You also get useful extras like a free Rode Wireless Go, SanDisk Extreme Pro 64GB card and three-year warranty, making this Lumix S5 offer the best we've seen in the early Black Friday sales.

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Panasonic Lumix S5 with 50mm f/1.8 lens: £2,099 £1,599 at Amazon (opens in new tab)
Save £500 -
The Lumix S5 is something of an unsung hero among hybrid full-frame cameras. At this price, it's arguably the best around for video shooters, thanks to its excellent image quality, powerful 6.5-stop in-body image stabilization and impressive video features. It's also relatively compact, and this deal effectively gives you the 50mm f/1.8 lens for free.

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Sony A7 III: £1,699 £1,469 at Wex Photo Video (opens in new tab)
Save £200
- This is the lowest-ever price for this classic full-frame camera. It may have just been succeeded by the significantly pricier A7 IV, but the A7 III is a great buy at this price thanks to its proven 24MP sensor, in-body image stabilization and excellent real-time AF tracking. 

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Nikon D780 body-only: £2,199 £1,890 at Amazon (opens in new tab)
Save £309 -
If you still prefer the handling, battery lives and shooting experience of DSLRs, then this hefty saving on the brilliant D780 is worth checking out. It's one of the best full-frame cameras around, thanks to its tried-and tested 24.5MP sensor, Expeed 6 processor and modern hybrid AF system.

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Sony A7R III: £2,199 £1,899 at Jessops (opens in new tab)
Save £300
- If it's resolution you need, then the Sony A7R III is a fantastic buy at this new low price. The 42.4MP camera is regarded as a classic because it combines resolution with impressive all-rounder features like 10fps burst shooting and a large, bright EVF. It's also received many software updates that recently included Animal Eye AF.

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Canon EOS R6: £2,399 £1,949 at Wex Photo Video (opens in new tab)
Save £450 -
Our current favourite full-frame mirrorless camera has dipped under the £2,000 mark for the first time with this excellent double cashback offer. The EOS R6 combines speedy 12fps burst shooting, effective in-body image stabilisation and class-leading Dual Pixel CMOs autofocus.

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Canon EOS R5: £4,299 £3,849 at Park Cameras (opens in new tab)
Save £450 -
This double cashback deal takes the EOS R5 down to its lowest-ever price. Considering our R5 review called it Canon's 'best ever stills camera', that makes this deal a highly tempting one for photographers of all stripes. The EOS R5 has incredible autofocus skills, impressive in-body stabilization and a tried-and-tested design. Note: the EOS R5 is now out of stock, but you can still order at this Black Friday price. 

Black Friday compact/action camera deals (UK)

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Fujifilm Instax Mini 11: £69.99 £59 at Amazon (opens in new tab)
Save £10 -
A record-low price for our favourite instant camera, the Mini 11 would make a great gift for anyone looking to dabble in instant photography. It's easy to use, includes a pop-out lens barrel for selfies, and takes Instax Mini film, which is more affordable than its Polaroid equivalent.

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Fujifilm Instax Mini 40: £89.99 £79.99 at Amazon (opens in new tab)
Save £10 -
The lowest price we've seen for Fujifilm's most stylish instant camera. The Mini 40 is ideal for beginners, thanks to its auto exposure and variable shutter speed, and takes the affordable Instax Mini film. It's effectively the Mini 11, our favourite instant camera, wrapped up in a more mature, stylish shell.

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Fujifilm Instax Mini 11 Ice White camera bundle: £113.99 £77 at Amazon (opens in new tab)
Save £36.99 -
If you're looking for a box for instant photography fun, this Instax Mini 11 bundle fits the bill nicely – particularly as it's currently 32% off. You get our number one instant camera, plus a 10-shot film pack, photo album, display stickers, a camera case and batteries. It's a great choice for beginners, particularly those who want to display their creations.

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Akaso Brave 7 LE: £169.99 £139.99 at Amazon (opens in new tab)
Save £51 -
One of our favourite budget action cams is now even better value in this 30% off deal. The Brave 7 LE offers the handy front-facing screen seen on its GoPro and DJI rivals, and combines it with water-resistance and surprisingly good audio quality. Considering you also get 4K/30p video and solid build quality, it's a great GoPro alternative at this price. 

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GoPro Hero 10 Black with extra battery and Dual Battery charger: £479.99 £379.98 at GoPro (opens in new tab)
Save £100
GoPro's best early Black Friday deal is this Hero 10 Black bundle. The free spare battery and Dual Battery charger are a real bonus – and we think the GoPro Subscription is well worth getting, given you can cancel it at any time. The Hero 10 is currently our number one action cam, thanks to its combo of 5K video recording and the latest HyperSmooth stabilization.

Black Friday lens deals (UK)

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Canon RF 600mm f/11 IS STM: £769.99 £669 at Amazon (opens in new tab)
Save £101
This super-telephoto lens already offered great value for wildlife shooters, but this discount takes it firmly into super-bargain territory. Despite its incredible focal length, the RF 600mm weighs under 1kg and balances nicely with Canon's EOS R mirrorless cameras.

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Canon RF 800mm f/11 IS STM: £999 £879 at Amazon (opens in new tab)
Save £120
It isn't just Canon's 600mm lens that's been given a generous Black Friday price cut. This 800mm f/11 super-telephoto is also down to its lowest ever price, and offers incredible reach for the price.

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Sony FE 70-200mm f/4 G OSS: £1,095 £895 at Amazon (opens in new tab)
Save £200
If you need a telephoto zoom lens for your Sony full-frame mirrorless camera, this 70-200mm is a great option in this £200 off deal. The constant aperture lens produces great detail, without being overly weighty at only 840g. 

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Nikon Z 85mm f/1.8 S Lens: £699 £649 at Park Cameras (opens in new tab)
Save £50
Get this impressively sharp portrait lens for your  mirrorless Nikon camera for only £649. Its f/1.8 aperture means it produces lovely bokeh and is a great choice for low-light shooting, too.

Black Friday camera accessories deals (UK)

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DJI Ronin-SC: £325 £199 at Amazon (opens in new tab)
Save £126 -
This 39% price cut on DJI's lightweight gimbal for mirrorless cameras means it offers serious value for amateur filmmakers. Its RSC 2 successor brings some improvements like a foldable design, but with this deal the Ronin-SC is now half the price of that model – and certainly better value if you're looking for super-smooth, professional video footage on a budget.

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Lexar Professional 1667x 64GB SDXC UHS-II: £26.87 £16.93 at Amazon (opens in new tab)
Save £9.94
– This UHS-II card offers excellent value at this record-low price. Its 64GB capacity is enough to cover most shoots, while the 90MB/s write speeds and V60 video rating make it suitable for both burst shooting and 4K video.

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Lexar Professional 1667x 128GB SDXC UHS-II: £43.19 £25 at Amazon (opens in new tab)
Save £18
– One of our favourite SD cards for hybrid cameras, this speedy UHS-II number is comfortable with both high-speed burst shooting and 4K video. This 128GB version will have you covered for long shoots, too.

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Lexar Professional 1667x 256GB SDXC UHS-II: £95.99 £48.47 at Amazon (opens in new tab)
Save £47
– Planning some long shoots? This 256GB card will make sure you don't need to swap cards at a crucial moment. Its UHS-II rating and maximum 120MB/s write speeds also make it ideal for recent cameras with fast burst modes and 4K video powers.

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Lexar Professional 2000x 32GB SDHC UHS-II: £47.86 £27.67 at Amazon (opens in new tab)
Save £20
– If you're an action or wildlife photographer with a camera that has UHS-II slots, this is a fast, reliable card – and one that's superb value in this 42% off deal. You can expect speedy write speeds of around 240MB/s based on our tests, while it's V90 video rating makes it comfortable with 4K video.

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Lexar Professional 2000x 64GB SDHC UHS-II: £81.71 £54.24 at Amazon (opens in new tab)
Save £27
– If the 32GB version of this card is just a bit too stingy for the types of photo shoots you do, then this 64GB version is likely the value sweet spot. It can pull off the same 240MB/s write speeds (based on our tests), making it ideal for the latest mirrorless cameras, and has a V90 video rating for 4K video shoots.

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Lexar Professional 633x 32GB SDHC UHS-I Card: £8.23 £5.18 at Amazon (opens in new tab)
Save £3.05
– While the 'Professional' name is a slight misnomer, if you're looking for sheer value rather than blazing speeds, it'll be hard to find better than this 32GB UHS-1 card. At 37% off, it's a great choice for mid-range DSLRs or mirrorless cameras and photographers who rarely reach for their burst shooting mode.

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SanDisk Extreme Pro 256GB SDXC Memory Card: £94.99 £46.99 at Amazon (opens in new tab)
Save £45
– At almost half price, this UHS-I card offers brilliant value for photographers who need a reliable, high-capacity workhorse. The claimed 90MB/s write speeds are impressive for the price (even if we found them to be closer to 65MB/s in practice), making it ideal for burst shooting in both JPEG and raw, along with 4K video.

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SanDisk Extreme Pro 512GB SDXC Memory Card: £258.99 £89.99 at Amazon (opens in new tab)
Save £169
– Get a massive 65% off this excellent 512GB UHS-I card, which is one of our favourite all-rounders for amateur photographers. Its has 90MB/s write speeds for burst shooting in both JPEG and raw, and it has a V30 rating for 4K video. This is its lowest-ever price by some distance.

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SanDisk Extreme 256GB SDXC Memory Card: £77.99 £39.99 at Amazon (opens in new tab)
Save £38
– Another cracking SD card deal for photographers who are looking for value and capacity above outright speeds. This card's 70MB/s write speeds still make it a good fit for mid-range DSLRs and mirrorless cameras, while the V30 video rating means it can manage 4K video, too.

Black Friday camera deals: our predictions

When will the Black Friday camera deals start?

This year the official Black Friday date is November 26, so bargains on cameras will be up for grabs on this day. However, we do expect Black Friday camera deals to start a bit before this in 2021. 

The traditional one-day sales extravaganza has become a longer event in recent years, taking away the panic of bagging the best deals on the day itself. Last year we saw price cuts appearing as early as October, with more bargains becoming available in the weeks leading up to Black Friday itself. So for the best Black Friday camera deals, keep an eye out over the next month and especially in the week before Black Friday.

If you do miss out on Black Friday itself, don’t worry, we’ve got Cyber Monday Camera Deals coming just after, and then the Christmas deals will be about at the end of the year too.

Which cameras will be discounted?

While it's difficult to be definitive about which cameras will get the biggest Black Friday price slashes, we can make some intelligent guesses based on what happened last year – and which models are coming close to the end of their life.

Last year, some of the biggest bargains were mid-range mirrorless cameras like the Nikon Z50, Canon EOS M50 and Fujifilm X-T200. Given the EOS M50 has now been succeeded by the EOS M50 Mark II, it could well again star in the Black Friday sales. Look out for discounts on the Olympus OM-D E-M10 Mark IV or its Mark III predecessor, too.

If it's an affordable action camera you're after, then older GoPros tend to be solid bets in the Black Friday sales. Good bets tend to be accessory bundles, which can offer great value if you need some versatile mounts and spare batteries. If you want a slightly more recent GoPro model that can shoot 4K video and has a relatively low price tag, we'd also keep an eye out for deals on the GoPro Hero 7 Silver. 

Olympus OM-D E-M10 Mark IV

(Image credit: Future)

Even further down the price scale, instant cameras are also dead certs for discounts and can make great gifts. Even relatively recent models, like the Fujifilm Instax Mini 11, hit their lowest-ever prices last year, and it can be a good time to pick up cheap instant film, too. 

But what about at the higher-end of the camera scale, with full-frame cameras or even medium format ones like Fujifilm's GFX series? Models like this can attract the biggest savings – for example, last year the Fujifilm GFX 50R saw its price cut by $1,000 in the US, while many G-mount lenses were available for hundreds of dollars or pounds lower than their usual price.

Great deals on DSLRs, such as the Canon EOS Rebel T6 / EOS 1300D, were also available last year, and we also saw big savings on compact cameras like the Sony ZV-1 and Sony RX100 series. If you need a travel camera, older versions of the latter (think the RX100 Mark III and IV) are always a good option in the Black Friday sales

If you're looking to get into aerial photography instead, then check out our separate guide to the best Black Friday drone deals.

Is Black Friday the best time to buy a camera?

As a general rule, Black Friday is a great time to buy a camera, but not every deal is as good as it may seem – which is where we come in.

In some cases, retailers do mark up the prices of cameras in the run-up to Black Friday, in order to offer a seemingly bigger discount during the sales event. This doesn't necessarily make them a bad buy – on many occasions, their prices still drop to record-lows. But in the grand scheme, the percentage saving may not be quite as large as advertised.

In these situations, we'll only highlight the actual saving of any Black Friday deal based on the camera's recent price history – and will make sure it's a genuinely good buy by looking further back. This isn't necessarily the norm, though, and many cameras do simply drop to their lowest-ever price for a brief period over Black Friday, particularly in Amazon's Lightning deals. These are often the best camera deals of the year.

Nikon D3500

(Image credit: Future)

For example, last year our number one vlogging camera – the Sony ZV-1 – was given a £100 price cut in the UK for a week during Black Friday, and has only once briefly been available for that price in the year since. 

Frequently, many of the biggest discounts are for cameras that are bundled with lenses, or older models that are reduced to clearance prices. Last year, these included the Fujifilm X-T200 with its 15-45mm kit lens (38% off in the US) and a huge $2,400 saving on the Canon EOS 5DS DSLR, whose price plummeted to just $1,299.

Given the rise of mirrorless cameras, which now dominate the launch schedules of all the main manufacturers, Black Friday 2021 could be a very good time to buy a DSLR, in particular. These models may no longer be cutting-edge, but they make great learner cameras and are more than capable enough for most photographers. With the potential savings on offer during Black Friday, they offer great value too – for a primer on the ones look out for, check out our guide to the best DSLRs.

Tips for buying a camera online

Where are the best places to find Black Friday camera deals?

The best Black Friday camera deals can be found right here on this page. As soon as the sales start in a few month's time, we'll be rounding up the biggest bargains right here. Be sure to bookmark the page and check in regularly to keep an eye on the best discounts. However, if you want to shop around for yourself and get a feel for the market before the biggest deals roll in, our top pick of retailers is below. 

Top US retailers:
Adorama:
discounts on drones, cameras and accessories (opens in new tab)
Amazon:
often price matches other retailers (opens in new tab)
B&H Photo Video:
high end-creative gear and older models (opens in new tab)
Canon:
shop camera deals direct from Canon (opens in new tab)
DJI:
great deals on drones (opens in new tab)
GoPro:
price cuts on some of the best action cameras (opens in new tab)
Walmart:
f (opens in new tab)ast delivery and same day pick up (opens in new tab) 

Top UK retailers:
Amazon:
stocks a wide range of products (opens in new tab)
Currys:
care and repair service available (opens in new tab)
DJI:
deals on drones and stabilisation accessories (opens in new tab)
John Lewis: 2 years' Protect Plus for £20 (opens in new tab)
Park Camera:
free delivery on orders over £50 (opens in new tab)
Wex Photo Video:
excellent customer service (opens in new tab)

How to find the best Black Friday camera deals

Of course, the best Black Friday deals will be on this page as soon as they launch. We’ll have the top bargains from all the best retailers when the discounts start rolling in on and before Black Friday. But there are a lot of different cameras to choose from and it can get a little overwhelming - especially for those photography beginners. So we recommend making the most of our extensive camera knowledge to make sure you buy the right bit of kit for you come Black Friday. 

If you're new to photography, a good place to start is our best camera for beginners guide. Once you've got a feel for which type of camera is for you, check out our separate guides on the best camera for photography, the best mirrorless camera, and the best DSLR – we have the latest advice on them all. Check those out before the holiday sales start so that you've got the skinny on what to pick up in the Black Friday camera deals.

3 best cameras to watch out for

Front-on shot of the Fujifilm X-T4, the best camera on the market

(Image credit: Future)
The best all-rounder for most photography hobbyists

Specifications

Sensor size: APS-C
Resolution: 26.1MP
Viewfinder: 3,690K dots
Monitor: 3.0-inch tilt-angle touchscreen, 1,620K dots
Autofocus: 425-point AF
Maximum continuous shooting rate: 15fps (mechanical shutter), 30fps (electronic)
Movies: 4K at 60p
User level: Intermediate

Reasons to buy

+
Excellent image quality
+
Built-in stabilization is useful

Reasons to avoid

-
No headphone jack
-
Video recording limit

The Fujifilm X-T4 may not be a full-frame camera, but its smaller APS-C sensor allows it to be the best all-rounder for most photographers in terms of size and all-round value. It combines in-body image stabilization (IBIS), speedy burst shooting and a larger battery than its X-T3 predecessor. Its autofocus is also fast and reliable in most situations.

When it comes to image quality, the X-T4's 26MP sensor remains class-leading for an APS-C camera, and it turns in an impressive performance when it comes to video, too. Fujifilm's fine range of X-series lenses also make it a great, smaller alternative to its full-frame rivals – though if you're looking for something even more affordable than the X-T4, it's well worth considering its X-T3 predecessor, too. 


Olympus OM-D E-M10 Mark IV

(Image credit: Future)

2. Olympus OM-D E-M10 Mark IV

A small but mighty camera for beginners

Specifications

Sensor size: Micro Four Thirds
Resolution: 20.3MP
Viewfinder: 2,360K dots
Monitor: 3-inch tilting touchscreen, 1,037K dots
Autofocus: 121-point Contrast Detection AF
Maximum continuous shooting rate: 15fps
Movies: 4K at 30p
User level: Beginner

Reasons to buy

+
Capable sensor
+
Compact body
+
Impressive image stabilization

Reasons to avoid

-
No microphone input
-
No USB-C port

If you're searching for a small, but smartphone-beating, mirrorless camera, then the Olympus OM-D E-M10 Mark IV is one of the finest mid-range options around. It's particularly well-suited to those coming from smartphones, thanks to its intuitive button layout, flip-down touchscreen and comfortable grip. That fact that it looks lovely and is a camera that you can't help but pick and use helps, too. 

The E-M10 Mark IV is better-suited to shooting stills than video, as it lacks microphone and headphone inputs. Still, its 20.3MP sensor means it can shoot 4K/30p video and it does offer pretty reliable subject-tracking. Throw in an incredibly varied Micro Four Thirds lens catalogue, and you have one of the best cameras around for beginners.