Black Friday camera deals 2023: top sales still available on Sony, Canon, Nikon and more

Black Friday camera deals featuring Canon EOS R6 Sony A7C and Fujifilm X-S10
(Image credit: Future)

Black Friday and Cyber Monday have come and gone for another year, but plenty of camera deals remain active, so if you're late to the sales season party: don't panic.

There are still big savings to be taken advantage of on some of the best mirrorless cameras, DSLRs, Instant, lenses and accessories, and I've made dedicated sections for each of those categories in this Black Friday deals guide.

Leading camera retailers including Adorama (US), Amazon, B&H Photo and Jessops (UK) have lavished massive discounts on previous-generation gear from Sony, Canon, Nikon, Fujifilm and more – plus some of those brands are adding cash back. Those combined savings mean it could be the year to buy your dream camera.

We've also got deal roundups for the best Black Friday DJI deals, GoPro deals, drone deals and dash cam deals, so head to those guides if you're looking for a specific camera model.

Black Friday camera deals – quick links US

Best Black Friday camera deals still available in the US

Black Friday mirrorless camera deals (US)

Canon EOS R5 (body with portable storage kit): $3,899 $2,999 at B&H Photo
SAVE $1,350:

Canon EOS R5 (body with portable storage kit): was $3,899 now $2,999 at B&H Photo
SAVE $1,350:
Canon's best ever camera for photography has received its biggest-ever price slash. The full-frame EOS R5 boasts 45MP still pictures, superb autofocus, one of the best in-body image stabilization performances and it's an all-round pleasure to shoot with. It's also a brilliant for video too, being one of the first hybrid cameras to unleash 8K video, and you can shoot 4K video with frame rates up 120p. It was this price on Black Friday, but for Cyber Monday B&H Photo has added a 2TB SanDisk portable SSD worth $350 in, too. This is probably the deal of the day. 

Nikon Z5 body only: $1,396.95 at Adorama
Save $400:

Nikon Z5 body only: was $1,396.95 now $996.95 at Adorama
Save $400:
Nikon's budget-friendly full-frame shooter just got a whole lot cheaper with this sizeable $400 price cut at Adorama. We rate the Z5 as one of the best entry-level mirrorless cameras thanks to its 24MP sensor, 3.2-inch tult touchscreen and moderate 4.5frps burst shooting. It shoots 4K video albeit with a heavy crop, but the Z5 is an excellent option for a photography-focused individual. 

Sony A7 III with FE 28-70mm lens and flash: $2,198 $1,698 at Adorama
Save: $500:

Sony A7 III with FE 28-70mm lens and flash: was $2,198 now $1,698 at Adorama
Save: $500:
 The third-gen A7-series model boasts a full-frame 24MP sensor with 15-stops dynamic range, 10fps burst shooting and Sony's 693-point AF. It also shoots 4K video and is the true all-rounder in Sony's line up, succeeded by the A7 IV that we rank as the best mirrorless camera for most people. This excellent deal includes Sony's kit lens and an external flash. The body only deal is less than $1500.  

Fujifilm GFX50S II (body only):$3,999 $3,199 at Adorama

Fujifilm GFX50S II (body only): was $3,999 now $3,199 at Adorama
After the recent launch of the 5 star rated GFX100 II, Fujifilm has slashed the price of two of its former medium-format cameras – the GFX50S II and GFX100S – on most leading retailers, including Adorama. The GFX50S II, which delivers incredible 50MP photos, might just have the lowest price ever for a camera in this sensor format particularly popular with studio and landscape photographers, that's much larger than full-frame. Could now be the time to finally discover what medium format is all about? There's also stellar deals on the GFX50S II with the GF 35-70mm kit – again an $800 saving.

Fujifilm X-S10 (body only): $999$899 at B&H Photo

Fujifilm X-S10 (body only): was $999 now $899 at B&H Photo
The X-S10 remains on sale despite the arrival of the pricier X-S20. We expect the two cameras to coexist, because the latter – which has superior video features and battery life but a fairly similar spec for photographers – is quite a price jump, especially now we're starting to see deals like this on the X-S10. We still rate the X-S10 as one of the best cameras for photography beginners, with its 26MP APS-C back-illuminated sensor, in-body image stabilization and of course Fujifilm's infamous Film Simulation color profiles. You also get a great range of lenses to choose from, including the XF18-55mm which you can buy with the camera as a kit for an additional $400. 

Nikon Z7 II (body only): $2,999.99 $2,299.99 at Best Buy
$700 off:

Nikon Z7 II (body only): was $2,999.99 now $2,299.99 at Best Buy
$700 off:
I don't regret buying the Nikon Z6 II a couple of years ago, but there are times that I'm a little green-eyed of the pricier and higher 45.7MP resolution of the Z7 II, especially for landscape photography. If at the time there was a deal on the Z7 II like above from Best Buy, I might have opted for it instead. Sure, the Z7 II doesn't have the latest stacked sensor for a speedier performance of the Nikon Z8 and Z9, but it has the same number of pixels, a smaller body, and it costs less. If you don't shoot a lot of action, the Z7 II could still be your best Nikon mirrorless camera choice today.

Canon EOS R6 Mark II (body only): $2,499 $2,299 at Amazon

Canon EOS R6 Mark II (body only): was $2,499 now $2,299 at Amazon
$200 off: It's not a huge price cut but this is the first discount we've seen on the latest Canon EOS R6 Mark II flagship. If you're looking for a blazingly quick full-frame camera with incredible autofocus and rapid rates, look no further. With a 24MP sensor, the R6 is capable of fantastic image quality, up to 40FPS with the electronic shutter, and full width 4K60 video with 10-bit color. It's an extremely impressive all-round mid-range model that ticks all the boxes for a modern hybrid.

Also at Adorama: was $2,499 now $2,299

Canon EOS R3 (body only): $5,999$4,999 at Amazon
Save $1,000!

Canon EOS R3 (body only): was $5,999 now $4,999 at Amazon
Save $1,000!
The Canon R3 is a superb mirrorless camera that we rated at 4.5 stars out of 5 in our review. This is one of the best sports and wildlife cameras ever, with vast amounts of cutting-edge tech inside including a new stacked sensor. Its autofocus skills are also highly impressive. It's currently at its cheapest price ever, with $1,000 off the usual price.

Sony A7 IV (body only):$2,499$2,298 at Amazon

Sony A7 IV (body only): was $2,499 now $2,298 at Amazon
The Sony A7 IV is our pick as the best mirrorless camera you can buy right now – so a saving of $200 is well worth checking out. This is the ultimate hybrid full-framer, excelling at both stills and video. It does everything, and does it all brilliantly.

Black Friday DSLR camera deals (US)

Pentax K3 Mark III (body only): $1,996.95 $1,596.95 at Adorama
Save $400:

Pentax K3 Mark III (body only): was $1,996.95 now $1,596.95 at Adorama
Save $400:
There's a massive $400 off what is one of the best DSLR cameras with APS-C sensor ever made, the Pentax K3 Mark III. Not only does its 25.7MP sensor feature 5-axis stabilization and class-leading low light image quality, but its build quality is second to none, with a wonderfully larger optical viewfinder with 100% field of view. DSLRs don't come much better than this. 

Nikon D850 (body only): 2,996.95 $2,496.95 at Adorama

Nikon D850 (body only): was $2,996.95 now $2,496.95 at Adorama
Is this the best DSLR ever made? Our D850 review thinks so. Nikon put everything into this one, with 45.7MP sensor that competes with Nikon's best mirrorless cameras today, large ad bright viewfinder plus an excellent autofocus system. It being a Nikon DSLR, of course you get superb battery and a supremely rugged build. This is one of the great all-rounder cameras, with a never before seen $500 off. 

Price check: $2499.95 at Nikon

Canon EOS T7 with EF-S 18-55mm IS II kit lens: $479.99$429.99 at Walmart

Canon EOS T7 with EF-S 18-55mm IS II kit lens: was $479.99 now $429.99 at Walmart
An incredible price for this beginner-friendly DSLR, the Canon EOS T7 is a great buy for anyone who's looking to step up from smartphone snapping. The T7 combines a tried-and-tested 24.1MP sensor with intuitive controls and an excellent battery life, and this bundle also includes the reliable EF-S 18-55mm IS II kit lens.

Nikon D7500 with AF-S DX Nikkor 18-140 VR lens: 1,496.95 $1196.95 at Adorama
Save $300:

Nikon D7500 with AF-S DX Nikkor 18-140 VR lens: was $1,496.95 now $1196.95 at Adorama
Save $300:
Nikon's all-rounder DSLR with 24MP APS-C sensor has a huge price cut at Nikon's store, and is also available body only for £799.99 via the same link. One of the most capable DSLRs, the D7500 packs a 3.2-inch LCD, 8fps burst shooting and super impressive high-ISO performance. If you still like DSLR over mirrorless, this is a real bargain now.

Price check: $1196.95 at Nikon

Nikon D780 body only: $2,296.95 $1,896.65 at Adorama
Save $400:

Nikon D780 body only: was $2,296.95 now $1,896.65 at Adorama
Save $400:
Perhaps the most modern DSLR of all, that we described as a DSLR-mirrorless hybrid. Despite its traditional DSLR build and excellent battery life, our in-depth D780 review also said that the full-frame 24MP shooter packs much of the cutting edge Nikon Z6 tech, inluding a tilt-touchscreen and dual card slots. A saving of $400 for the body only is nothing to sniff at. 

Price check: $1899.95 at Nikon

Black Friday instant camera deals (US)

Polaroid Now+ Instant Camera: $149.99$99.99 at Amazon

Polaroid Now+ Instant Camera: was $149.99 now $99.99 at Amazon
Get this incredible Polaroid camera for 2/3 the retail price. Our four-star Polaroid Now+ review says this point-and-shoot instant camera "injects a whole realm of creative possibilities via its revamped app and creative filters". This deal is for the black version of the Polaroid Now+ although if you'd like the blue or white version instead then it'll cost you extra. 

Canon Ivy Cliq+ 2: $129.99 $99.99 at Amazon

Canon Ivy Cliq+ 2: was $129.99 now $99.99 at Amazon
Not as discounted as the Polaroid Now+ but still a great deal. Canon’s instant hybrid camera uses Zink paper to achieve a slim build, while a built-in ring flash is perfect for party portraits. The Ivy Cliq+ is truly pocket-sized, beating even Fuji's Instax Mini LiPlay for portability. 

Instax Link Wide Printer: $149,95$99.99 at Amazon

Instax Link Wide Printer: was $149,95 now $99.99 at Amazon
Dropping below $100, the Instax Link Wide camera is entirely controlled by a smartphone companion app, letting you edit, crop and customize your pictures before printing, and has a built-in battery that's good enough for up to 100 prints between charges. You'll need to buy paper (and camera) separately. It's a great companion to the Instax Pal, but technically you can print from any digital camera. 

Black Friday camera lenses deals (US)

Olympus M.Zuiko Digital ED 12mm f/2: $799.99 $399.99 at Adorama

Olympus M.Zuiko Digital ED 12mm f/2: Was $799.99 now $399.99 at Adorama
This super-sharp lens for Micro Four Thirds cameras like the OM System OM-1 and Panasonic Lumix G9 II offers an equivalent 24mm focal length with a wide f/2 aperture suitable for working in low light and providing shallow depth of field. We love the manual focus clutch that enables you to switch quickly between auto and manual focus, while optically its pin sharp. One for wide-angle lovers and now 50% off in this epic deal at Adorama. 

Canon RF 100mm F2.8 Macro L IS USM: $1399.99$937 at Walmart

Canon RF 100mm F2.8 Macro L IS USM: was $1399.99 now $937 at Walmart
This is the first time that the Canon RF 100mm macro lens has dropped below $1,000, and represents a healthy 29% discount on the world's first autofocus lens with 1.4x magnification. Add Canon's excellent in-body image stablization in cameras like the EOS R5, and you have a winning combo for handheld macro photography, closer, sharper, and more responsive than DSLR. The lens is supplied with a hood and the usual front and rear lens caps.

Price check: $999 at Amazon 

Panasonic Lumix S Pro 70-200mm f/4 OIS: $1,497.99  $1,197.99 at B&H Photo

Panasonic Lumix S Pro 70-200mm f/4 OIS: was $1,497.99 now $1,197.99 at B&H Photo
If you love the versatile 70-200mm focal length that is ideal for events, portraits and landscape photography but don't need the f/2.8 aperture found in pricier alternatives, then an f/4 version is a tempting, smaller package. This Panasonic L-mount lens for full-frame cameras like the S5 II – that we awarded best video camera 2023 – wears the 'Pro' badge, and has been handed a generous discount on B&H Photo.  

Panasonic Lumix S PRO 16-35mm f/4: $1,497.99$997.99
Save $500:

Panasonic Lumix S PRO 16-35mm f/4: was $1,497.99 now $997.99
Save $500:
Panasonic's superb wide angle zoom lens has a best ever 33% discount this Black Friday, taking the final price below $1,000 for the first time. It's an excellent pairing with the S5 II that's also on a great deal (see mirrorless deals).  

Black Friday camera accessories deals (US)


SanDisk Extreme Pro CFExpress Type-B memory card (256GB): was $399.99 now $139.99 at Adorama
Many of the best cameras today need high-performing memory cards to realize peak performance, such as the SanDisk Extreme Pro CFExpress Type-B used by cameras like the Canon EOS R5, Nikon Z8 and Fujifilm GFX100 II. Of course, these cards don't come cheap, but in this mega deal at Adorama, there's up to 70% off this line of cards that's available in 64GB, 128GB, 256GB (see above) and 512GB versions, with or without a card reader. This is one of the best Black Friday deals bar none.

SanDisk 128GB Extreme Pro SDXC card:$33.99$21.99 at Amazon

SanDisk 128GB Extreme Pro SDXC card: was $33.99 now $21.99 at Amazon
128GB SD cards used to cost a fortune, but no more – you can pick up this SanDisk Extreme Pro card for only $21.99, saving 34%, at Amazon right now. As well as offering plenty of space for stills, it has a high 200MB/s read speed and 90MB/s write speed, while the fact that it's UHS-3 and V30 certified means it will easily handle 4K video. Its lowest price over the Black Friday weekend was $19.99.

SanDisk Extreme Portable SSD V2 (2TB): $449.99 $99.99 at B&H Photo
Save $350:

SanDisk Extreme Portable SSD V2 (2TB): was $449.99 now $99.99 at B&H Photo
Save $350:
High resolution photos, rapid burst shooting, super-high quality video recording – today's cameras are more capable and more data-hungry than ever. Many of the best hybrid video camera cameras can record directly onto SSD, too, where you'll get the best possible quality video output. This Extreme Portable SSD V2 boasts 1,050MB/s read and 1,000MB/s write speeds and a USB-C 3.2 connection. Now with this ridiculously good price on a top-performing SSD, you get the best bang for your buck, too. There are 500GB, 1TB, 2TB, and 4TB versions, and in my book, this 2TB is the most sensible option.

Best Black Friday camera deals still available in the UK

Black Friday camera deals – quick links UK

Black Friday mirrorless camera deals (UK)