Black Friday GoPro deals 2024: these are the deals I’d spend my money on

Two GoPro cameras on a yellow background with Black Friday deals text overlay

(Image credit: GoPro)

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Black Friday has arrived, and it's the perfect time to grab some excellent GoPro deals. The latest models are getting discounts for the very first time, such as the Hero 13 Black and the Hero (2024) – while previous generations are in the running with some great offers too.

My personal favorite of all the GoPro deals right now is the Hero 13 Black + Accessories bundle for $349.99 at Best Buy (was $449.99), while in the UK it can be had for £349.99 at Currys (was £449.99). Even though the standard Hero 13 Black bundle is getting a £30 discount at Amazon UK, the Accessories Bundle is still my preferred choice, since it represents much better value. I thoroughly enjoyed reviewing the flagship model earlier this year and its new Lens Mod accessories bode well for its future prospects.

I’ve only included GoPro deals that are worth your time and money, with FAQs related to this year's sale further down. This page will be updated regularly throughout the Black Friday period, so keep checking in for the best GoPro deals, as they’re bound to change frequently. If you’re after more camera-related offers, I've compiled a Black Friday camera deals hub too, while our main Black Friday deals page has you covered for every great tech bargain out there right now.

Today's best GoPro deals in the US

Amazon: $20 off the GoPro Hero (2024)
Best Buy: Hero 13 Black Accessories bundle – $100 off
GoPro: Save 15% for the Hero 13 Black
Walmart: Hero 12 Black for $294.99 – save $55

The best deal in the US for any GoPro camera has to be the Hero 13 Black + Accessories Bundle for $349.99. GoPro values the bundle at $500, although it's a saver bundle with a list price is $449.99, meaning technically a discount of $100. If you coming in new to the GoPro ecosystem and need the extra accessories for the Hero 13 Black, this is hands down the best deal. Frankly even if you have a prior model, but are still set on this latest flagship, the accessories bundle is the best option because you can't use your old batteries in a Hero 13 Black. There are also bundles with GoPro's new Lens Mods, about which you can find out more in our in-depth review, link above.

Price check: $349.99 at Amazon

GoPro has slashed 15% off the price of its latest flagship action camera, the Hero 13 Black. Even if you already own a GoPro with the accessories included in the deal above – handle, case, spare Enduro batteries – that other deal is still likely the best Hero 13 Black option this Black Friday rather than this one, because your old Enduro batteries aren't compatible with the Hero 13 Black. However, this deal is $10 less. You can find out more about what is one of our favorite action cameras ever in the link to our in-depth review, above.

Price check: $339.99 at Best Buy

Launched alongside the Hero 13 Black, the new Hero is a pocket-friendly action cam by GoPro (2024) that's half the size and half the price. It's a much simpler device designed for beginners, with basic 4K video, slow motion 2.7K 60fps and 12MP stills. This is the tiny action camera for those that want the simplest possible experience, although experienced users will find its limitations a little frustrating. Still, if you're looking for your first-ever action cam, the Hero (2024) is well worth a look, now with its first ever price cut of 10% off.

Recently updated with the Hero 13 Black, it's right to expect deals for the GoPro Hero 12 Black. We've pitted to the two cameras agains each other in a Hero 13 Black vs Hero 12 Black article so you can discover what you'd miss out on by opting for the now-cheaper Hero 12 Black. And while the latest model has some handy upgrades, most people won't notice a real difference and could make a decent saving this Black Friday. The cameras share the same 8:7 sensor, 5.3K video with 10-bit log capture and timecoded footage, incredible image stabilization, plus useful dual-channel audio tools. The record-low at Walmart was $263.99, so it's not the best price right now.

Today's best GoPro deals in the UK

Amazon: Hero 13 Black for just £329
GoPro: 15% off the Hero 13 Black, now just £339
Currys: Save £100 on the Hero 13 Black + Accessories Bundle

GoPro has slashed 15% off the price of its latest flagship action camera, the Hero 13 Black, but Amazon has reduced the price even further to £329. If you already own a GoPro and accessories, then this option appears to be the best Hero 13 Black deal. However, whether you're coming in new or even as a GoPro veteran with a host of accessories in your arsenal, then the Accessories bundle, below, is even better value for just £28 more. You can find out more about what is one of our favorite action cameras ever in the link to our in-depth review, above.

Price check: £339.99 at GoPro

The stand out deal for a GoPro camera so far in the UK has to be the Hero 13 Black + Accessories Bundle for £349.99. The bundle value is £500, although it's a saver bundle with a list price is £449.99, meaning technically a discount of £100. If you coming in new to the GoPro ecosystem and need the extra accessories for the Hero 13 Black, this is hands down the best deal. Frankly even if you have a prior model, but are still set on this latest flagship, the accessories bundle is probably best because you can't use your old batteries in a Hero 13 Black. There are also bundles with GoPro's new Lens Mods, about which you can find out more in our in-depth review, link above.

Price check: £347 at Amazon

If you can do without the 8:7 sensor and 5.3K video of the Hero 11 Black and later models, which makes them ideal for vertical videos, then the Hero 10 Black could be the action camera bargain for you. It has the same GP2 processor and 4K/120p slo-mo mode as the Hero 11 Black, plus the class-leading stabilization of its newer sibling, yet is now available for £219, that's £10 above its record-low price but still a decent deal. It dropped to £249 last Black Friday, which is the current price at other retailers such as Currys, Argos and Jessops.

Since the Hero 13 Black, the Hero 11 Black is no longer available directly through the GoPro store. However, you can pick up some of the biggest discounts on this two-year-old flagship, which boasts many of the same features as the latest model, such as its 5.3K video with a square 8:7 sensor ideal for shooting clips in whichever aspect you desire for social. Curious what you'd miss out on versus opting for the Hero 12 Black? Check out our Hero 12 Black vs Hero 11 Black feature for the full low down. Spoiler: there's very little to entice most users to the pricier model, which by the way inexplicably lacks GPS. £269 is a decent price. However, we've seen the Hero 11 Black drop to as low as £243, so keep an eye on the latest prices to ensure you get the best deal. Also, the Hero 12 Black has previously fallen to a lower price than the Hero 11 Black – as low as £253 – and so worth keeping an eye out for pricing of both models.

Usually around £250 in the sales, the Hero 11 Black Mini drops to a lower price of just £218.40 though it's lowest price was recently £212.08. Like the new Hero (2024), the Hero 11 Black Mini is a scaled-down GoPro, but arguably with a better feature set, which includes 5.3K video, 24.7MP photos and GoPro's Hypersmooth 5.0 image stabilization and horizon lock. It might be older than the Hero (2024) and cost a bit more, but if size is everything then it could be the better buy.

Deals picked by

Tim Coleman

I'm TechRadar's Cameras Editor and have been writing GoPro news, reviews, features and buying guides for years. In fact, I recently did an in-depth review of the latest flagship, the Hero 13 Black – it's one heck of an action cam. I've also covered all the major recent sales events, including Black Friday and Amazon's Prime Day. GoPro updates its flagship action camera every year, and so there are regularly decent deals to be had. However, there's usually one deal that shines above the rest and I'll be sure to find it and share it in this deals guide, together with all the other leading deals of the various GoPro models.

Black Friday GoPro deals: FAQs

GoPro Hero 13 Black alongside Hero 12 Black on bright background — (Image credit: GoPro)

Is Black Friday the best time to buy a GoPro?

Black Friday is a great time to buy new camera gear in general and it's no different for GoPros. GoPro almost always launches its latest flagship action camera in September, as it did with the Hero 13 Black in 2024, and with Black Friday coming 2-3 months later, the year's biggest sale naturally coincides with the latest deals for older GoPro gear.

Don't be fooled by seemingly huge discounts, though – some retailers note the starting price as the original list price even on a GoPro that's several years old, for which the price has long been reduced. Take the Hero 11 Black. It's list price now is £349, but many sales note its list price as the launch £399 price. The bottom line is to look for the best price and not the biggest discount.

We check a GoPro's price history and only include the best deals. We typically add a note about the sale price, like if it's the first-ever discounts or the lowest ever price. Most retailers price match, but Amazon often goes one better, so is probably the best place to start looking.

When will the Black Friday GoPro deals start in 2024?

This year's Black Friday sale officially takes place on November 29, but GoPro deals are already available.

Most retailers price match, so if you see a discount on the Hero 13 Black at, say, Best Buy, chances are it will also be that price at GoPro's official website. However, Amazon often goes one better with some rival-beating deals. GoPro also offers unique bundles via its own store, such as the Macro Lens Mod bundle, so we'd always recommend checking gopro.com before making a purchase elsewhere.

Occasionally an online store can throw in an additional accessory an no extra cost, so it's worth keeping an eye out for those deals. Most of the leading camera retailers are listed above, along with the best deals currently available.

What Black Friday GoPro deals should I expect?

GoPro launched the Hero 13 Black in September 2024, and so we expect the best GoPro deals to be for the Hero 12 Black, the latest flagship's predecessor. In fact, in the UK it has already dropped to its lowest-ever price at Amazon.

Will we get even bigger discounts on models further back, such as the Hero 10 Black and Hero 11 Black? We'll see. However, you should know that GoPro rarely drops the prices of any of its flagship series models below $200 / £200, and so as the models currently available stack up, the price difference gets squeezed between those previous generation models.

For example, the Hero 10 Black could well drop to its lowest ever price over Black Friday, but so could the Hero 11 Black and there might only be price difference of $20-50 / £20-50, so you might as well pick up the later model.

Is a GoPro Premium Subscription worth it?

If you are planning on using your GoPro regularly, we think a Premium Subscription is worth it. With it, you get unlimited cloud storage, damaged camera replacement and up to 50% off mounts + accessories and more. Given how GoPro's are often exposed to rough and tumble activities, the risk of damage is higher, and so a subscription can give you that peace of mind.

If you buy a GoPro action cam new from the GoPro store, then the first year of your subscription is free. Otherwise and after that year, the annual cost is $49.99 / £49.99. That saving could make the GoPro store the best place to buy you're new Hero, even if other leading retailers undercut the sale price.

Why trust TechRadar this Black Friday

We've covered Black Friday for over decade here at TechRadar and we've learnt when all the best sales start and how to uncover all of the top deals. We also monitor sales throughout the year and track the lowest prices of dozens of the most popular products as so we know a bargain when we see it.

All the GoPro action cams and accessories listed in this Black Friday deals guide have been rigorously tested by our experts and we only include gear that we personally recommend and would choose to buy with our own money. We lean on vast experience testing GoPro gear down the years and tracking deal patterns and history.

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Tim is the Cameras editor at TechRadar. He has enjoyed more than 15 years in the photo video industry with most of those in the world of tech journalism. During his time as Deputy Technical Editor with Amateur Photographer, as a freelancer and consequently editor at Tech Radar, Tim has developed a deeply technical knowledge and practical experience with cameras, educating others through news, reviews and features. He’s also worked in video production for Studio 44 with clients including Canon, and volunteers his spare time to consult a non-profit, diverse stories team based in Nairobi. Tim is curious, a keen creative, avid footballer and runner, and moderate flat white drinker who has lived in Kenya and believes we have much to enjoy and learn from each other.