Hurry! GoPro's best action cams are still on sale – but they're selling fast

The GoPro Hero 12 Black is on sale now (Image credit: Future / GoPro)

Retailers in both the US and UK saw fit to discount the best GoPro cameras by a healthy margin over Black Friday weekend, and although we're now well into December, the likes of Amazon and Best Buy continue to offer the GoPro Hero 11 Black and GoPro Hero 12 Black for their lowest-ever prices.

Indeed, the Hero 11 Black is still available for $299.99 (down from $349.99) at Best Buy in the US, or £299 (down from £399.99) at Jessops in the UK. The newer Hero 12 Black is also on sale for $349.99 (down from $449.99) at Best Buy in the US, or £339 (down from £399.99) at Amazon in the UK.

So, which model to choose? All four prices represent record-lows for GoPro’s latest and greatest action cams, but their differences are more granular than game-changing. For the $50 / £40 premium of the Hero 12 Black, you’ll get a new 1/4-inch thread mount, 10-bit log capture, HDR video capture, and new external and dual-channel audio tools. If you don't consider any of those new features critical, though, then the still-excellent (and cheaper) Hero 11 Black is the better value option.

Incidentally, Amazon alone has sold over 4,000 Hero 11 Black cameras and over 5,000 Hero 12 Black cameras in the past 30 days, so we suggest you get a move on if you're keen to bag a GoPro bargain while stocks last.

Today's best GoPro deals

GoPro Hero 11 Black
US: was $349.99 now $299.99 at Best Buy
UK: was £399.99 now £299 at Jessops
Given the similarities between the GoPro Hero 11 Black and its successor, the Hero 12 Black, it's safe to say that the former action camera is among the very best action cameras money can buy in 2023 – and it's available for a record-low price at Best Buy (US) and Jessops (UK) right now. The Hero 11 Black builds on the Hero 10 Black's already impressive foundations with a square 1/1.9in sensor (making it ideal for vertical videos), a HyperView digital lens, and a longer-lasting Enduro battery.

GoPro Hero 12 Black
US: was $449.99 now $349.99 at Best Buy
UK: was £399.99 now £339 at Amazon
GoPro's latest action cam, the GoPro Hero 12 Black, is only a few months old, but that hasn't stopped retailers on both sides of the pond from slashing its RRP to a new record-low price. In the US, the standalone model is on sale at Amazon for $349.99 right now, but for the same price, you can pick up Best Buy's GoPro Hero 12 Camera bundle, which includes a floating hand grip, a head strap, and an extra Enduro battery and a case.

For more holiday and Christmas gift ideas, check out our guides to the best Christmas sales in the US and Boxing Day sales in the UK. Oh, and be sure to follow TechRadar on TikTok for news, reviews, unboxings, and unmissable deals!

More holiday sales in the US

Amazon: 70% off Kindle, TVs, tablets & clothing
Apple: AirPods, Apple Watch & iPads from $79
Adidas: 40% off running shoes & clothing
Beauty: 51% off makeup, skincare & hair tools
Best Buy: $800 off TVs, laptops & headphones
Cheap TVs: big-screen 4K TVs from $269.99
Christmas: 40% off decor, pajamas & trees
Dell: cheap laptops and desktops from $259
DreamCloud: 40% off all mattresses
Gaming: console bundles from $289.99
Lenovo: 76% off laptops, desktops & printers
Lululemon: up to 30% off sitewide
Nectar: mattress deals starting at $359
Nordstrom: 40% off Nike, Levi's & UGGs
Patagonia: pullovers starting at $64.99
Saatva: $400 off mattresses over $1,000
Samsung: $2,000 off TVs, $800 off Galaxy S23
Target: 40% off Christmas decor, TVs & toys
Toys: Disney, Barbie & Lego from $14.99
Walmart: cheap TVs, air fryers, PS5 & toys

Today's best GoPro deals (US)

GoPro Hero 11 Black: was $349.99 now $299.99 at Best Buy
Given the similarities between the GoPro Hero 11 Black and its successor, the Hero 12 Black, it's safe to say that the former action camera is among the very best action cameras money can buy in 2023 – and it's available for a record-low $299.99 at Best Buy right now. The Hero 11 Black builds on the Hero 10 Black's already impressive foundations with a square 1/1.9in sensor (making it ideal for vertical videos), a HyperView digital lens, and a longer-lasting Enduro battery. The GoPro Hero 11 Black Creator Edition is also on sale at Best Buy right now for $449.99.

GoPro Hero 12 Black: was $449.99 now $349.99 at Best Buy
GoPro's latest action cam, the GoPro Hero 12 Black, is only a few months old, but that hasn't stopped Best Buy from knocking $100 off its RRP for Black Friday. The standalone model is on sale at Amazon for $349.99 right now, but for the same price, you can pick up this GoPro Hero 12 Camera bundle, which includes a floating hand grip, a head strap, and an extra Enduro battery and a case. As for the differences between this action cam and its predecessor, the new external and dual-channel audio tools are useful, and filmmakers will appreciate the addition of 10-bit log capture and timecoded footage. If you're not fussed by any of those features, go for the cheaper GoPro Hero 11 Black.

Today's best GoPro deals (UK)

GoPro Hero 11 Black: was £349.99 now £299 at Jessops
The Hero 11 Black is undoubtedly one of the best action cameras GoPro has made so far, and it's been given a handsome £50 price cut in this Jessops deal. This camera builds on the Hero 10 Black's already impressive foundations with a new square 1/1.9in sensor (making it ideal for vertical videos), plus a new HyperView digital lens and a new Enduro battery. If you want the best action around, this is it. If stock runs low, you'll find also find the GoPro Hero 11 Black on sale at S2AS.

GoPro Hero 12 Black: was £399.99 now £339 at Amazon
GoPro's latest action cam, the GoPro Hero 12 Black, is only a few months old, but that hasn't stopped Amazon (as well as Currys and Jessops) from knocking £60 off its RRP for Black Friday. As for the differences between this action cam and its predecessor, the new external and dual-channel audio tools are useful, and filmmakers will appreciate the addition of 10-bit log capture and timecoded footage. If you're not fussed by any of those features, go for the cheaper GoPro Hero 11 Black.

Axel is a London-based Senior Staff Writer at TechRadar, reporting on everything from the latest Apple developments to newest movies as part of the site's daily news output. Having previously written for publications including Esquire and FourFourTwo, Axel is well-versed in the applications of technology beyond the desktop, and his coverage extends from general reporting and analysis to in-depth interviews and opinion.

Axel studied for a degree in English Literature at the University of Warwick before joining TechRadar in 2020, where he then earned an NCTJ qualification as part of the company’s inaugural digital training scheme.