The new GoPro Hero 12 Black is now on sale – but this Hero 11 Black deal is better value

GoPro Hero 12 Black on a green background

The GoPro Hero 12 Black is now on sale (Image credit: Future / GoPro)

The November shopping season is now well and truly underway, with Black Friday deals available on everything from cell phones and TVs to air fryers and robot vacuums.

Many of the best action cameras are on sale, too, and although we’re tracking the best Black Friday GoPro deals on a dedicated page, we thought it prudent to highlight the current savings available on two of the best GoPro cameras money can buy in 2023: the GoPro Hero 11 Black and GoPro Hero 12 Black.

The Hero 11 Black is barely a year old, and the Hero 12 Black is even younger (it hit shelves as recently as September), but that hasn’t stopped retailers on both sides of the pond from heavily discounting both action cams for Black Friday. Indeed, the Hero 11 Black is now available for $299.99 (down $349.99) at Best Buy in the US, or £299 (down from £349.99) at Jessops in the UK. The newer Hero 12 Black is also on sale for $349.99 (down from $449.99) at Best Buy in the US, or £339 (down from £399.99) at Amazon in the UK.

So, which model to choose? All four prices represent new record lows for GoPro’s latest and greatest action cams, but their differences are more granular than game-changing. For the $50 / £40 premium of the Hero 12 Black, you’ll get a new 1/4-inch thread mount, 10-bit log capture, HDR video capture, and new external and dual-channel audio tools. If you don't consider any of those new features critical, then the still-excellent (and cheaper) Hero 11 Black is the better value option this Black Friday.

Today's best GoPro deals (US)

GoPro Hero 11 Black: was $349.99 now $299.99 at Best Buy
Given the similarities between the GoPro Hero 11 Black and its successor, the Hero 12 Black, it's safe to say that the former action camera is among the very best action cameras money can buy in 2023 – and it's available for a record-low $299.99 at Best Buy right now. The Hero 11 Black builds on the Hero 10 Black's already impressive foundations with a square 1/1.9in sensor (making it ideal for vertical videos), a HyperView digital lens, and a longer-lasting Enduro battery. The GoPro Hero 11 Black Creator Edition is also on sale at Best Buy right now for $449.99.

GoPro Hero 12 Black: was $449.99 now $349.99 at Best Buy
GoPro's latest action cam, the GoPro Hero 12 Black, is only a few months old, but that hasn't stopped Best Buy from knocking $100 off its RRP for Black Friday. The standalone model is on sale at Amazon for $349.99 right now, but for the same price, you can pick up this GoPro Hero 12 Camera bundle, which includes a floating hand grip, a head strap, and an extra Enduro battery and a case. As for the differences between this action cam and its predecessor, the new external and dual-channel audio tools are useful, and filmmakers will appreciate the addition of 10-bit log capture and timecoded footage. If you're not fussed by any of those features, go for the cheaper GoPro Hero 11 Black.

Today's best GoPro deals (UK)

GoPro Hero 11 Black: was £349.99 now £299 at Jessops
The Hero 11 Black is undoubtedly one of the best action cameras GoPro has made so far, and it's been given a handsome £50 price cut in this Jessops deal. This camera builds on the Hero 10 Black's already impressive foundations with a new square 1/1.9in sensor (making it ideal for vertical videos), plus a new HyperView digital lens and a new Enduro battery. If you want the best action around, this is it. If stock runs low, you'll find also find the GoPro Hero 11 Black on sale at S2AS.

GoPro Hero 12 Black: was £399.99 now £339 at Amazon
GoPro's latest action cam, the GoPro Hero 12 Black, is only a few months old, but that hasn't stopped Amazon (as well as Currys and Jessops) from knocking £60 off its RRP for Black Friday. As for the differences between this action cam and its predecessor, the new external and dual-channel audio tools are useful, and filmmakers will appreciate the addition of 10-bit log capture and timecoded footage. If you're not fussed by any of those features, go for the cheaper GoPro Hero 11 Black.

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More Black Friday deals (US)

Amazon: 50% off TVs, air fryers, AirPods & clothing
Apple: AirPods Pro, Apple Watch 8 & iPads from $99
Adidas: 40% off running shoes, sweatshirts & leggings
Beauty: 51% off viral makeup, skincare & hair tools
Best Buy: up to $800 off 4K TVs, laptops & headphones
Bed Bath & Beyond: 65% off sitewide + free shipping
Cheap TVs: big-screen 4K TVs from $269.99
Christmas: 40% off decor, pajamas & trees
Dell: save on best-selling Inspiron and XPS laptops
DreamCloud: 40% off all mattresses
Family pajamas: matching Christmas PJs from $12.99
Lowe's: up to $800 off major appliances
Macy's: 60% off clothing, jewelry, boots & gift ideas
Nectar: mattress deals starting at $359
Nordstrom: 30% off Nike, Levi's, Skims, Adidas & more
Samsung: up to $2,000 of TVs, phones and appliances
Target: 40% off furniture, TVs, clothing & appliances
Toys: Disney, Barbie, Lego & board games from $14.99
Walmart: Apple Watch 9, cheap TVs, air fryers & toys
Wayfair: 70% off furniture, rugs, & Christmas decor

More Black Friday deals (UK)

Amazon: up to 62% off TVs, smart home and clothing
AO: up to 40% off appliances, TVs and tech
Argos: up to 50% off toys, tools and tech
Boots: up to 40% off 1,000s of beauty products
Currys: up to 40% off TVs, appliances and laptops
Ebuyer: up to 45% off laptops and PC components
Emma: up to 65% off mattresses, frames and pillows
John Lewis: up to 40% off appliances, TVs, laptops
Jessops: up to £550 off Sony, Canon, Nikon, and Fujifilm
Ninja: up to 25% off air fryers and cookware
O2: up to £600 off iPhone, Samsung and Google
Samsung: up to £600 off TVs, phones and appliances
Shark: up to £100 off vacuums
Simba: up to 55% off mattresses
Superdrug: 60% off beauty, fragrances and makeup
Toolstation: up to 30% off smart home, tools and DIY
Very: save on tech, decor, appliances and furniture
Vodafone: six months half-price SIMs from £11.50

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Axel is TechRadar's UK-based Phones Editor, reporting on everything from the latest Apple developments to newest AI breakthroughs as part of the site's Mobile Computing vertical. Having previously written for publications including Esquire and FourFourTwo, Axel is well-versed in the applications of technology beyond the desktop, and his coverage extends from general reporting and analysis to in-depth interviews and opinion. Axel studied for a degree in English Literature at the University of Warwick before joining TechRadar in 2020, where he then earned an NCTJ qualification as part of the company’s inaugural digital training scheme.