This massive price cut on the GoPro Hero 13 Black is my top pick of the Black Friday action camera deals

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UK shoppers in particular get an incredible price

GoPro Hero 13 Black camera on a blue background with TechRadar Don't Miss text overlay
(Image credit: GoPro)

My absolute favorite action camera just got a huge price cut for Black Friday 2025, especially where I live in the UK. You can buy the GoPro Hero 13 Black + Accessories Bundle for £244.99 at Amazon (was £449.99) – that's an incredible £205 off!

Shoppers in the US can grab a fab deal too – that same GoPro Hero 13 Black + Accessories Bundle costs $369.99 (was $479.99) at Amazon and GoPro.

Today's best GoPro Hero 13 Black deal (US)

GoPro Hero 13 Black + Accessories Bundle
GoPro Hero 13 Black + Accessories Bundle: was $479.99 now $369.99 at Amazon

This time last year, the GoPro Hero 13 Black accessories bundle was the best deal for $349.99 ($100 off), but since then, its list price has increased from $449.99 to $479.99. Now back at $369.99, it's not the absolute best price I've seen for this bundle, which adds 2x Enduro batteries, 'The Handler' handle, a 64GB SanDisk MicroSD card, plus a camera case to what's included in the standard bundle. However, it's the best Hero 13 Black deal today, and GoPro lists the value of that bundle as $534, which means this saving pushes up to $165.

<p>Price check: <a href="https://www.prf.hn/click/camref:1100lGQqB/pubref:hawk-custom-tracking/destination:https%3A%2F%2Fgopro.com%2Fen%2Fus%2Fshop%2Fcameras%2Fbuy%2Fhero13black%2FCHDHX-131-master.html%3Foption-id%3DCHDRB-131-master"><strong>$369.99 at GoPro
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Today's best GoPro Hero 13 Black deal (UK)

GoPro Hero 13 Black + Accessories Bundle
GoPro Hero 13 Black + Accessories Bundle: was £449.99 now £244.99 at Amazon

I'm confident that, so long as it remains available, this Hero 13 Black + Accessories bundle with £205 off will be the best action cam deal for Black Friday 2025, for shoppers in the UK. It's an incredible deal for what remains my favorite action cam, bundled with 2x Enduro batteries, 'The Handler' handle, a 64GB SanDisk MicroSD card, plus a camera case. GoPro lists the value of that bundle as £500, so this is effectively a half-price deal.

<p><strong>Price check: <a href="https://www.prf.hn/click/camref:1100lGQqB/pubref:hawk-custom-tracking/destination:https%3A%2F%2Fgopro.com%2Fen%2Fgb%2Fshop%2Fcameras%2Fbuy%2Fhero13black%2FCHDHX-131-master.html%3Foption-id%3DCHDRB-131-master"><strong>£329.99 at GoPro
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Should you buy the GoPro Hero 13 Black?

Absolutely, especially at these sale prices for the Accessories Bundle, which are particularly good in the UK! And the Hero 13 Black remains in the top spot of my best action cameras guide, which says it all, really.

Yes, it is an iterative update of the Hero 12 Black – you can learn more about how the two flagship action cams compare in my Hero 13 Black vs Hero 12 Black article – but the new auto-detected Lens Mods feature takes GoPro's line of action cams in an exciting direction.

We still get 5.3K video with a versatile 8:7 aspect ratio sensor, plus incredible stabilization and a mature range of accessories. But the Hero 13 Black is a more polished effort than its predecessor, and it will remain the current model for some time yet, given that 2025 is officially the first year in a decade with no new Hero Black flagship.

Put simply, you won't get better action camera bang for buck than the Hero 13 Black right now.

GoPro Hero 13 Black in the hand

The Hero 13 Black with the Anamorphic Lens Mod. Attach it to the camera and the settings are automatically updated for the cinematic lens. (Image credit: Future | Tim Coleman)

Shop more of today's best US Black Friday sales

Shop more of today's best UK Black Friday sales

Timothy Coleman
Timothy Coleman
Cameras editor

Tim is the Cameras editor at TechRadar. He has enjoyed more than 15 years in the photo video industry with most of those in the world of tech journalism. During his time as Deputy Technical Editor with Amateur Photographer, as a freelancer and consequently editor at Tech Radar, Tim has developed a deeply technical knowledge and practical experience with cameras, educating others through news, reviews and features. He’s also worked in video production for Studio 44 with clients including Canon, and volunteers his spare time to consult a non-profit, diverse stories team based in Nairobi. Tim is curious, a keen creative, avid footballer and runner, and moderate flat white drinker who has lived in Kenya and believes we have much to enjoy and learn from each other. 


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