Sony's WH-1000XM6 collab high-end headphone bag looks like someone's taken a hammer to a haggis (and I kind of love it)

• A collaboration between Sony and cult fashion favorite Chopova Lowena
• Made specifically for the WH-1000XM6
• £800 (about $1,085 / AU$1,665) including headphones

Sony has teamed up with cult British/Bulgarian fashion brand Chopova Lowena to create a bag for the WH-1000XM6 headphones that "seamlessly blends Chopova Lowena’s distinctive aesthetic with Sony’s cutting-edge technology and functionality".

The Alto bag, available now for £800 (about $1,085 / AU$1,665) including a set of black WH-1000XM6 headphones, is exclusive to Dover Street Market London and doverstreetmarket.com.

Maybe it's because I'm just back from the Edinburgh Festival and its streets of shops selling tourist tat, but looking at the photos of the alto it reminds me very much of the "see you Jimmy" comedy hats available everywhere (and that I've included for illustrative purposes in the gallery below, if you scroll right), or a squashed set of bagpipes. Or maybe a wild haggis that's been smashed with hammers? I don't think that's the intention here, but it's what I see.

Clearly middle-aged sarcastic me isn't the target demographic here, and Sony is very excited about the collaboration, which delivered on their brief to "create something fun, distinctly original and fashion forward."

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A bag for the Edinburgh Fringe Festival, for sure

Chopova Lowena are Emma Chopova and Laura Lowena, and according to the press release they're a woman-centered, ethical employer creating "job opportunities for women passionate about rejuvenating cultural heritage through the preservation of traditional techniques. The objective of their design and production of distinctive garments is to usher in a system of ethical consumption with a focus on appreciating skill, craft, time and consideration for impact on the environment."

The duo "see music and fashion as deeply intertwined forms of expression that immerse individuals in their own worlds." The Alto bag is inspired by their own Sofia bag and also incorporates elements of their AW23 Pow Pow bag, creating what Sony says is "a totally unique accessory meant for the music-obsessed".

According to Chopova Lowena: "The Alto bag is here for every mood, every genre, and every tear wept to a playlist listened through your Sony headphones. You’re part of the Sony x Chopova Lowena family so no matter how you’re feeling, you’re never going through it alone.”

The Alto bag is available now. Of course, you can buy the headphones on their own (ie. without this bag) and you'd be making a great purchase if you did, since the WH-1000XM6 are some of the best over-ear headphones we've tested. Yes, we still recommend their older siblings (the excellent WH-1000XM4) as the best pick for most people owing to their incredible value and the excellent sound and feature-set, but if your budget stretches a little bit further, the XM6 are an excellent set of 2025 headphones.

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