The Telegraph Media Group (TMG) is reportedly about to announce that its websites will be going behind a paywall in September.
Marketing Magazine is reporting that the publisher is going to announce the new paid-for process in Spring, with the paywall going up in autumn.
No such thing as a free launch
It seems that there won't be a total barrier for non-paying customers though. If Marketing's sources are to be believed, the paper is considering a 'metered' approach like that of the
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This echoes Telegraph subscription rumours that were first published in the Financial Times itself last year.
Competing paper The Times, meanwhile, has a solid paywall with no chinks through which freeloaders can consume news and features – except when its paywall occasionally falls over and it's a content free-for-all.
No doubt TMG has been watching carefully to see how The Times' paywall experiments have fared.
The Telegraph isn't giving anything away, however. A spokesperson said, "Absolutely no decisions have been made on the introduction of a paid-content model. Like all publishers, TMG continually evaluates the developments in the digital sector."