We think it's a joke about Transformers but obviously we wouldn't want to Rumble™ them on that.
No this is not a Mirage™, to get its Crosshairs™ on a share of all of the money being spent today, UK electronics retailer Ebuyer has been on the Prowl™ and is attempting to Wheeljack™ Amazon's Prime Day with, yes, 'Optimus Day' - a day of deals all of its own.
The deals are not here for the Long Haul™ - they're all just 24 hour 'deals of the day' so if you like the look of something you'll need to zap over to Ebuyer at Lightspeed™.
Scattershot™ of deals
This news is, of course, unlikely to send a Shockwave™ through the retail industry as many other online stores are also getting in on the action.
In fact there's a metric Megatron™ of deals out there today with Argos, John Lewis, Currys and more all trying to Sidesweep™ Prime Day and Slingshot™ themselves to prominence with a Quickmix™ of 24 hour offers - though whether any of the prices are Devastator™ are yet to be seen.
At the time of writing many the deals were still on Lockdown™ but given Ebuyer's electronics focus, you can be sure that many of the discounted products will emit a Soundwave™ or two.
While 'Optimus Day' is undoubtedly the worst joke this side of Black Friday, you've got to hand it to Ebuyer for adding some Jazz™ to what is otherwise a pretty intense day jam packed full of commercial messages - it's been a bit of an Overload™. Some might even call it a Dreadwind™.
TechRadar would like to apologise for its Triggerhappy™ and Headstrong™ Onslaught™ of Transformers™ references in this article but for heaven's sake don't throw a Tantrum™ about it.