Dixons has struck a deal to make Carphone Warehouse part of its group. Not content with just PC World and Currys, the retail group has agreed a merger worth £3.8bn to bring the phone retailer into its fold, creating a new company called Dixons Carphone.
Aside from making use of Carphone's 2,000 shops on high streets across Europe, the deal is also said to be a gamble on the Internet of Things taking off, with Dixons aiming to sell you your internet-enabled fridge and the smartphone you'll need to control it too.
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The two companies don't envisage any stores closing, although it's not clear yet if any of them will change their names as a result. Dixons Carphone. Honestly.