Upgrade your streaming game and save money with our guide to the best Apple TV prices and sales that are available online. We've listed all the latest devices from Apple's powerful streaming lineup, so you can find the best deals on the all-new Apple TV 4K, the Apple TV HD, and the 2017 Apple TV 4K.
The Apple TV lineup includes the most powerful (and most expensive) streaming devices on the market thanks to features like HDR10 and Dolby Vision and access to Apple services like Apple TV Plus, Apple Music, and Apple Fitness Plus. The Apple TV 4K and HD were just released this year with a starting price of $179.99/£179/AU$249 for the 4K model, and a retail price of $149/£139/AU$209 for the HD version. If you're looking for a cheaper price tag, you can also still purchase the 2019 Apple TV 4K, which is typically on sale thanks to the 2021 release.
So how can you score a deal on Apple's pricey streaming device? Our price comparison tool automatically brings you the best savings from all your favorite retailers, so you can be sure to find the best Apple TV prices and deals on this page.
The best Apple TV sales and deals
The best Apple TV 4K (2021) sales and deals
The 2021 Apple TV 4K was released in April of this year as an updated version of the 2017 model. The all-new streaming device from Apple delivers a cinema-like picture experience thanks to HDR10 and Dolby Vision which sets it apart from most budget streaming devices. You can stream all your favorite movies and TV shows from apps like Netflix, Hulu, and Amazon Video, and you'll get access to Apple's services like Apple TV Plus, Apple Music, and Apple Fitness Plus.
The Apple TV 4K comes with the all-new Siri remote, so you can use your voice to launch movies, browse shows, adjust the volume, and more. You're also getting AirPlay which allows you to stream content directly from your Apple devices to your TV. The Apple TV 4K has a starting price of $179.99/£179/AU$249, and while we rarely see deals on newer Apple releases, we did see price cuts during Amazon Prime Day.
The best Apple TV HD sales and deals
Along with the new release of Apple TV 4K, Amazon also upgraded the Apple TV HD with a starting price of $149/£139/AUS$209. The 4th generation Apple TV is an upgrade from Apple's entry-level 2015 model and now includes the new Siri remote, which allows you to open apps, browse shows and control compatible smart home devices using just your voice.
The biggest difference between the Apple TV 4K and the HD version is the resolutions they support. Apple's HD streaming device supports resolutions up to Full HD at 1080p, while the Apple TV 4K supports resolutions up to Ultra HD at 2160p. If you don't own a 4K TV, then Apple's HD model would be the best choice for you.
The best Apple TV 4K (2017) sales and deals
Watch your favorite movies and TV shows in 4K Ultra HD resolution with the 2017 Apple TV 4K. The first-generation streaming device allows you to watch content from apps like Hulu, Amazon Video, and Netflix and gets you access to Apple's popular services like Apple TV Plus. The Apple TV device also includes a Siri voice remote so you can browse shows, launch movies, adjust the volume, and more completely hands-free.
First released in 2017, the Apple TV 4K had a starting price of $179, £179, AU$249 for the 32GB version, then $199, £199, AU$279 for the 64GB model. While pricey than other 4K streaming devices, Apple's version comes with Dolby Vision support – which, if important for the movie-fans out there, may be what sways you into purchasing a more expensive streamer like this.