LG reveals its version of Samsung's Frame TV — but the screen tech might not be what you're hoping for

LG Gallery TV in an expensive-looking white room with paintings resting against one wall
(Image credit: LG)

  • LG's new Gallery TV is a mini-LED model with a picture-frame design
  • Access to the same Gallery+ service as other LG TVs
  • 55 and 65-inch models, using mini-LED tech

LG has announced the LG Gallery TV AI, a lifestyle TV with a gallery mode that turns it into a massive picture frame – just like Samsung's The Frame and similar art TVs. But while the TV itself looks impressive, it doesn't feature the one thing that LG is consistently great at making: an OLED panel. LG has gone with mini-LED instead, where it's had much less successful results.

The big benefit of mini-LED over OLED is a reduced chance of burn-in if you display the same image there for a long time (though burn-in isn't the biggest reliability concern about TVs in general these days). But as we've said for some time now, while LG excels at making ever better OLED TVs, LG's mini-LED models aren't as impressive. At the time of writing we don't have a single LG mini-LED in our guide to the best mini-LED TVs.

That's disappointing, because the design and specification of the new Gallery TV is decent: it's an attractive TV with some nice customization options.

The LG Gallery TV features an anti-glare display that LG says automatically adjusts the picture quality as ambient light changes, and it features a gallery mode for displaying artworks that optimizes the color and brightness "to reproduce the visual texture of original masterpieces." It's available in two sizes: 55 and 65 inches.

The processor ls LG's alpha 7 AI processor, and it's teamed up with LG AI Sound Pro for virtual 9.1.2 audio.

The big draw here is the combination of that optimized display with the LG Gallery+ service, which offers a collection of over 4,500 works and monthly updates. That's not just fine art. It also includes "cinematic scenes, game visuals and animations". You can use your own images in Gallery Mode too, and there's the inevitable generative AI option to create a limited number of new images every month.

Gallery+ isn't unique to this TV: it's been rolling out across webOS TVs. And while the full collection is massive, the free tier is much more limited: around 100 images and no generative AI. It's unclear whether the Gallery TV will come with any free trial of the full service: the press release simply says that "LG Gallery+ offers a free light version on LG TVs, while the full version requires a monthly subscription via webOS Pay."

We don't yet know what the price of the LG Gallery TV will be; that will be revealed next week. But it'll be up against some impressive competition from the likes of TCL and of course Samsung, so competitive pricing is going to be essential here. We'll be making a beeline for this TV at CES to find out all the details, including that price tag.

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Carrie Marshall

Contributor

Writer, broadcaster, musician and kitchen gadget obsessive Carrie Marshall has been writing about tech since 1998, contributing sage advice and odd opinions to all kinds of magazines and websites as well as writing more than twenty books. Her latest, a love letter to music titled Small Town Joy, is on sale now. She is the singer in spectacularly obscure Glaswegian rock band Unquiet Mind.

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