'The LG C5 is a superb all-purpose TV that offers excellent performance and value' — and now the 77-inch model has an astonishing $1,700 discount

LG C5 OLED TV deal 2026
(Image credit: Future)

Best Buy has just launched a week-long 'Ultimate Upgrade' sale, and I've spotted a massive discount on our best-rated TV, LG's C5. The retailer has the LG's 77-inch C5 OLED TV on sale for a record-low price of $1,999.99 (originally $3,699.99).

That's not only a record-low price but also an incredible deal for a big-screen OLED display, which our expert has said 'is a superb all-purpose TV that offers excellent performance and value'.

The LG C5 OLED TV was released in March of last year and still takes the top spot on our best-rated OLED TV list. The five-star-rated display delivers an exceptional picture experience with brighter displays and improved contrast, thanks to LG's Alpha 9 AI processor Gen8. You're also getting impressive sound with a built-in 2.2-channel Dolby Atmos system and LG's webOS 25 smart platform, which includes new AI features.

Save $1,700 on LG's 77-inch C5 OLED TV

LG 77-Inch C5 OLED TV
LG 77-Inch C5 OLED TV: was $3,699.99 now $1,999.99 at Best Buy

The LG C5 OLED is TechRadar's best-rated TV, and Best Buy has the massive 77-inch model on sale for $1,999.99, thanks to a whopping $1,700 discount. The five-star OLED display delivers an outstanding picture thanks to LG's Alpha 9 AI processor Gen8, impressive gaming features, and a comprehensive smart platform featuring all-new AI capabilities.

Read our LG C5 OLED review

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If you want a gorgeous, feature-rich OLED display at a stunningly low price, I can't recommend this deal enough. Keep in mind that today's discount on LG's C5 OLED TV is a limited-time offer, and Best Buy's Ultimate Upgrade sale ends this Sunday.

I've listed more of the retailer's best TV deals below, which include record-low prices on 4K, QLED, and OLED displays.

Shop more TV deals at Best Buy

TCL 85-inch QM6K Mini-LED 4K Smart TV
TCL 85-inch QM6K Mini-LED 4K Smart TV: was $1,199.99 now $649.99 at Best Buy

This entry-level Mini-LED TV from TCL is an excellent buy at this low price. Newer and more powerful versions are available, but in terms of value for money, this display is incredibly hard to beat. It's a whopping 85 inches, offers a detailed, bright picture, vivid colors, and an intuitive Google TV interface to access top streaming apps. It's a whole lot of TV for a relatively low price.

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Samsung 77-inch S90F OLED TV
Samsung 77-inch S90F OLED TV: was $3,499.99 now $1,999.99 at Best Buy

Samsung's 77-inch S90F OLED TV is $1,400 off, bringing the price down to a record low. The 2025 S90F OLED TV delivers an outstanding picture, thanks to quantum-dot OLED technology and Samsung's NQ4 AI Gen3 processor. You're also getting extensive gaming features and Samsung's impressive Tizen operating system.

Read our Samsung S90F OLED review

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Samsung 75-inch U7900F 4K Crystal TV
Samsung 75-inch U7900F 4K Crystal TV: was $649.99 now $449.99 at Best Buy

Samsung's U7900F Crystal TV is a best-seller here at TechRadar, and you can find the 75-inch model on sale for an unbelievable $449.99. This entry-level TV from Samsung packs a solid 'Crystal' UHD 4K processor, an easy-to-use Tizen operating system, and full HDR support for under $500, which is an absolute steal.

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Insignia 65-inch QF Series QLED 4K Fire TV
Insignia 65-inch QF Series QLED 4K Fire TV : was $499.99 now $309.98 at Best Buy

A big-screen QLED display for $310 is an unheard-of price. Insignia's QF Series QLED TV boasts 4K Ultra HD resolution with Quantum Dot technology, delivering bold, vibrant colors and lifelike images. You also get Dolby Atmos Audio, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

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Samsung 65-inch The Frame Pro QLED TV
Samsung 65-inch The Frame Pro QLED TV: was $1,899.99 now $1,499.99 at Best Buy

Samsung's 2025 The Frame Pro QLED TV is down to its lowest price yet at Best Buy. The Frame Pro enhances the impact of the popular lifestyle TV by replacing a standard QLED screen with a Neo QLED featuring Mini LEDs for a more compelling viewing experience. It also offers a higher refresh rate and comes with a Wireless One Connect box. Still, it shows works of art when off and is finished with an anti-reflective coating.

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Insignia 55-inch F50 Series 4K Smart Fire TV
Insignia 55-inch F50 Series 4K Smart Fire TV : was $349.99 now $199.99 at Best Buy

You can get the best-selling Insignia 55-inch F50 Series 4K TV for an incredible price of $199.98. The Insignia F50 Series TV features 4K HD resolution, DTS Studio Sound, smart capabilities with Fire OS, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

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Toshiba 50-inch C350 4K Fire TV
Toshiba 50-inch C350 4K Fire TV: was $349.99 now $189.99 at Best Buy

If you're looking for a cheap mid-size TV, Best Buy has the popular 50-inch Toshiba C350 4K Fire TV for an incredible price of $189.99. Toshiba's C350 is a 4K TV with HDR support, delivering solid picture quality for everyday viewing. Access to streaming apps is easy with the Fire TV OS, which has Netflix, Disney+, Prime Video, and more at your fingertips. It's not as powerful as many premium options, but if you're on a tight budget and want a big display, this is an excellent option.

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LG 48-inch B5 OLED 4K Smart TV
LG 48-inch B5 OLED 4K Smart TV: was $1,299.99 now $599.99 at Best Buy

The LG B5 is this year's best budget OLED TV, and Best Buy has the 48-inch model on sale for $599.99, thanks to a whopping 54% discount. Released last year, the LG B5 is TechRadar's best budget OLED TV and was awarded four and a half stars in our review. The 48-inch display delivers an exceptional picture with brilliant colors and sharp contrast. You also get excellent gaming features, thanks to the four HDMI 2.1 ports and new AI tools, including AI Search, AI Concierge, and an improved AI Chatbot.

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Mackenzie Frazier

Mackenzie Frazier is the lead deals editor in the US for TechRadar at Future plc. She has been sharing deal advice for Future for the past eight years and loves finding products that consumers want at the best possible prices. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.

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