Hurry! The best Amazon Prime Day Fire TV Stick 4K Max deal I've ever seen ends soon

Image of an Amazon Fire TV Stick 4K Max device on an orange background
The 4K Max version of Amazon's First TV Stick is worth picking up. (Image credit: Future)

Stop right there, reader – I've found the best Fire TV Stick 4K Max deal for Prime Day 2023. Right now, the highly popular streaming device is available going for a dirt-cheap price of $24.99 in the US. That's the biggest discount I've ever seen and, with Amazon Prime Day set to end today (July 12), you won't want to sleep on it.

If you live in the UK, you also grab the Fire TV Stick 4K Max for just £37.99, too, meaning you'll save over 40% on one of the best streaming devices on the market. You're going to want to hit that 'buy' button right now, let me tell you.

True, Amazon's line-up of Fire TV Sticks are reduced in price around Amazon Prime Day each year. However, there aren't only deals as amazing as this one. In fact, I'd go as far as to say it's the best of the Amazon Prime Day Fire TV Stick deals we'll see in 2023. So, what are you waiting for? Grab one now!

(Not in the US or UK? Scroll down to see the best Fire TV Stick deals where you are).

Fire TV Stick 4K Max:$54.99

Fire TV Stick 4K Max: <a href="https://www.amazon.com/fire-tv-stick-4k-max-with-alexa-voice-remote/dp/B08MQZXN1X?tag=georiot-us-default-20&ascsubtag=hawk-custom-tracking-20&geniuslink=true" data-link-merchant="amazon.com"" target="_blank">was $54.99 now $24.99 at Amazon
A titan of the streaming stick world, the Fire TV Stick 4K Max is the best of the best. This device comes packaged with everything its standard 4K sibling does and more – it's 40% more powerful, faster, supports Wi-Fi 6, and allows you to access games via Amazon's Luna gaming subscription service. With almost 60% off on its price, you'd be silly not to buy one right now.

Fire TV Stick 4K Max:£64.99now £37.99 at Amazon

Fire TV Stick 4K Max: <a href="https://www.amazon.co.uk/dp/B08MQZYSVC?tag=georiot-trd-21&ascsubtag=hawk-custom-tracking-21&geniuslink=true" data-link-merchant="amazon.co.uk"" target="_blank">was £64.99 now £37.99 at Amazon The undisputed king of Amazon's Fire Stick line-up. This streaming device supports everything its 4K sibling does and more. It's 40% more powerful, loads faster, supports Wi-Fi 6, and it's easier to navigate between its various apps. You can save almost 50% if you snap one up now, so what are you waiting for?

There are many reasons why it's worth investing in the 4K Max version of Amazon's Fire TV Stick. For one, it loads apps much faster than the Fire TV Stick 4K, its closest rival. Scrolling between its many menus and apps is a more fluid process, too, which is helped by the fact that the 4K Max edition is 40% more powerful than its siblings.

Throw in support for Dolby Amtos and Dolby Vision – essentially, you can stream your favorite movies and TV shows on the world's best streaming services with the best picture and sound around – and there's even more to like about it. Oh, and that's before I've even mentioned its compatibility with Wi-Fi 6 (allowing for smoother 4K viewing) and Amazon's Alexa voice control support.

You should know, however, that this is deal is exclusive for Amazon Prime members, meaning you can't get it at a reduced price if you're not signed up to the program. Fortunately, you can grab a 30-day free Prime trial to make the most of all the best Prime Day discounts, including this one. Just remember to cancel your subscription before the trial ends, otherwise you'll start being charged for the service.

If you're looking for more home entertainment-based deals, read about other brilliant offers in our Prime Day TV deals, Prime Day soundbar deals, and Prime Day OLED TV deals guides.

Senior Entertainment Reporter

As TechRadar's senior entertainment reporter, Tom covers all of the latest movies, TV shows, and streaming service news that you need to know about. You'll regularly find him writing about the Marvel Cinematic Universe, Star Wars, Netflix, Prime Video, Disney Plus, and many other topics of interest.


An NCTJ-accredited journalist, Tom also writes reviews, analytical articles, opinion pieces, and interview-led features on the biggest franchises, actors, directors and other industry leaders. You may see his quotes pop up in the odd official Marvel Studios video, too, such as this Moon Knight TV spot.


Away from work, Tom can be found checking out the latest video games, immersing himself in his favorite sporting pastime of football, reading the many unread books on his shelf, staying fit at the gym, and petting every dog he comes across.

Got a scoop, interesting story, or an intriguing angle on the latest news in entertainment? Feel free to drop him a line.