Don't wait for Prime Day: the stunning LG C3 OLED TV just crashed to its lowest price ever

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While Amazon's official Prime Day dates for July 16 and 17 have just been announced, the retailer has an incredible deal right now on one of the best OLED TVs on the market. Amazon just dropped LG's gorgeous 65-inch C3 OLED TV to an incredible price of $1,496.99 (it was $2,499.99). That's a whopping $1,000 discount and the lowest price we've ever seen.

The LG C3 OLED TV is a successor to last year's best-rated TV, the LG C2, and includes upgrades such as the brand's latest and greatest image processor, the Alpha9 Gen6 chip - which delivers a gorgeous picture with improved brightness and contrast. The LG C3 also packs a new webOS experience and four HDMI 2.1 ports, which gamers will love for next-gen consoles, plus Dolby Vision IQ and Dolby Atmos support inside an ultra-thin, sleek design.

While Amazon Prime Day always brings incredible deals and new record-low prices to products, today's offer on LG's C3 OLED TV is a significant discount and an incredible price for a 65-inch OLED display. If you want to skip out on the madness of Prime Day and grab a gorgeous display right now, then I highly recommend today's deal on the LG C3 OLED TV

Don't wait for Prime Day: LG C3 OLED TV deal

LG C3 65-inch OLED TV (2023): was $2,499.99 now $1,496.99 at Amazon
Just ahead of the upcoming July Prime Day sale, Amazon has LG's gorgeous 65-inch C3 OLED TV on sale for $1,496.99. That's a massive $1,000 discount and the lowest price we've ever seen. The highly-rated OLED TV features a brilliant picture with bright colors and powerful contrast, thanks to LG's latest Alpha9 Gen6 chip. Plus, you're getting four HDMI 2.1 ports for the best gaming experience on next-gen consoles, a sleek, thin design, and an updated webOS experience.

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See more of the best cheap TV deals happening now, and if you're looking for a more premium display, you can see our best OLED TV deals roundup.

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Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.