This Samsung OLED is our TV of the year, and it’s $1,000 off for the holidays

Samsung S90C OLED TV holiday sales banner
(Image credit: Future)

If you’re pondering Christmas gift ideas, a 65-inch OLED TV probably isn’t at the top of the list – unless you’re intent on buying something special for yourself, that is. We think this year’s best OLED TVs qualify as special, and with this Samsung S90C OLED for $1,599 deal, special doesn’t have to mean crazy expensive.

Samsung first offered this $1,000 discount in its early Black Friday sales, and that deal has carried through to the Christmas sales season. For $1,599, you’re getting a TV with an impressively bright QD-OLED display panel plus a sleek design with built-in 4.2.2-channel Dolby Atmos speakers. We like the S90C so much that we selected it as TV of the year in the TechRadar Choice Awards 2023, where its one-two punch of performance and value gave it the advantage even over Samsung’s flagship S95C OLED.

Not in the US? Scroll down for the best OLED TV deals in your region. 

Samsung S90C 65-inch 4K OLED TV:$2,599 $1,599 at Samsung
Our Samsung S90C review awarded this TV five stars out of five, praising its gorgeous picture and gaming features. Its screen is brighter than other OLED TVs at the same price, and it has great built-in sound, so it's just a fantastic value. This is the cheapest price it's ever been.
Other sizes:

Samsung S90C 65-inch 4K OLED TV: was $2,599 now $1,599 at Samsung
Our Samsung S90C review awarded this TV five stars out of five, praising its gorgeous picture and gaming features. Its screen is brighter than other OLED TVs at the same price, and it has great built-in sound, so it's just a fantastic value. This is the cheapest price it's ever been.
Other sizes: 55 inches $1,299 | 77-inch $2,499

Preferred partner (What does this mean?)

With powerful contrast and well above-average brightness for an OLED, the S90C easily ranks among the best TVs. It’s also a great option for gaming, with support for 4K 120Hz or 144Hz pictures, variable refresh rate, and AMD FreeSync. A dedicated Game Bar menu lets you easily tweak gaming-related settings to improve performance, and its smart interface includes Samsung Gaming Hub with Xbox, Nvidia GeForce Now, Amazon Luna, and more cloud-based gaming apps.

When stacked up against its OLED TV competition, $1,599 for the 65-inch version of the S90C is an excellent deal. It has higher peak brightness than the same-size LG C3 OLED, which is currently selling for the same amount, and is around $300 less than the mid-range Sony A80L OLED. And unlike the many other TVs that shot back up in price following Black Friday, the 65-inch S90C has remained at its lowest-ever price, making this current deal one worth jumping on.

More OLED TV deals

Looking for more OLED TV deals? You'll find all the lowest prices from around the web right here, with offers available in your region. 

More Holiday sales

Al Griffin
Senior Editor Home Entertainment, US

Al Griffin has been writing about and reviewing A/V tech since the days LaserDiscs roamed the earth, and was previously the editor of Sound & Vision magazine. 


When not reviewing the latest and greatest gear or watching movies at home, he can usually be found out and about on a bike.