Not a drill: Amazon is discounting the iPhone 17 Pro for Black Friday – but there's a better deal at another retailer

John Lewis has knocked £30 off the price of the iPhone 17 Pro with 512GB of storage and, hey, we'll take it. Big cash discounts on iPhones are hard to come by, so this is probably as good as we'll get this Black Friday. Nevertheless, the iPhone 17 Pro is a superbly powerful compact phone, with a 6.3-inch display, the powerful A19 chipset, and a triple-camera system that beats all competitors. This model comes with 512GB of storage, giving you loads of room for apps, games, photos, and videos.

The big one: the iPhone 17 Pro Max is the best iPhone money can buy, and also the best camera phone on the market. This is a supremely powerful iPhone that ranks amongst the best phones on the market thanks to its 6.9-inch display, array of three 48MP rear cameras, and powerful A19 Pro chipset. A £30 discount is, honestly, nothing to write home about, but it's about as good as we're expecting to see for this absolute powerhouse, which in this configuration comes with 512GB of storage.

The iPhone 16 is still a great pick for Apple fans one year after release. It's got a beautiful 6.1-inch display, two high-quality cameras with the Camera Control shutter button, and the speedy A18 chipset with support for Apple Intelligence. At this price, the iPhone 16 is barely more expensive than the budget-tier iPhone 16e, and it beats that device on multiple fronts.

The Google Pixel 10 is a whopping £200 off in this Amazon Black Friday deal, which is a bigger discount than we'd normally expect to see from a recently-released flagship phone. While this link leads to a deal on the Obsidian color option, the Lemongrass variant is also on sale for the same price. The 256GB version of the Pixel 10 is on sale, too, which is worth considering if you're thinking of holding on to your next phone for more than two years.

The Samsung Galaxy S25 Edge is the thin and light flagship phone for Android fans. It's got a 6.7-inch display, the Snapdragon 8 Elite chipset, and, in this case, 256GB of fast storage. Amazon's record-low £749 sale price applies to all three colors, and similar discounts are available on the 512GB variant of the phone.

The best Samsung Galaxy S25 Ultra deal available right now is AO's £959 sale price on the 512GB model. That's even cheaper than Amazon's sale price on the 256GB model, so there's really no debate over which retailer you should choose. For £959, you'll get the customary mix of high-end power and excellent camera performance, as well as some of the best smartphone AI on the market right now. This deal also means the Galaxy S25 Ultra is some £440 cheaper than the iPhone 17 Pro Max with 512GB of storage, which currently retails for £1,399.