Announced via banners on Amazon, we had predicted that Amazon Prime Day would take place sometime in July, following a tradition that has only been broken a few times in the past. Back in 2020, Prime Day landed in October having been delayed by the ongoing global pandemic, and 2021's event hit early in June. Prime Day would return to July in 2020, so this is the second year in a row that the month hosts Amazon's two day shopping spree.
In fact, it's pretty much exactly a year since the last Amazon Prime Day, which took place on Tuesday, July 12 and Wednesday, July 13 in 2022. And just like last year, we're probably going to see some fantastic discounts on both products and subscription services. Some services like Music Unlimited, Kindle Unlimited and Audible might even include bonus offers such as a four-month free trial for new members, instead of the typical 30 days.
It's not just Amazon brands that get the special treatment though — once July 11 rolls around, keep an eye out for big deals from brands such as Shark, Samsung and Bosch during the two day shopping bonanza.
And those banners displaying the next Prime Day date act as a good reminder that if you want to maximize your shopping experience, you'll want to nab an Amazon Prime membership ahead of time.
There's even a 30-day free trial for the service that, if you join between now and Prime Day, will cover July 11 and 12. Membership even comes with a stack of benefits along with access to exclusive discounts on site, including access to the best Prime Video shows as well as Prime Gaming — all under one subscription. But if the service isn't right for you, just cancel before the end of your 30-day free trial to avoid any ongoing costs.
Amazon Prime: 30-day free trial
If you've never signed up before, you can get a 30-day free trial of Amazon Prime to get access to this year's Prime Day deals. You get the same benefits as paid members, including free delivery and access to other services such as Prime Video, Prime Music, Prime Gaming, and more. You can cancel at any time during the trial to avoid paying the regular fee, which is $14.99 / £8.99 / AU$9.99 per month.
Amazon Prime Day 2023: what to expect
Having now expanded into a two-day shopping extravaganza, Amazon Prime Day is typically when you'll find the best deals on Amazon-branded products. It's a great idea to keep an eye on the site across the two days, as there'll be limited-time lightning deals on offer that will surely get snatched up quick by savvy shoppers.
Since the first Amazon Prime Day way back in 2015, the massive sale has grown to resemble something close to Black Friday and Cyber Monday. Typically, the best deals and discounts typically come on Amazon’s own products, such as Echo smart home gadgets, Kindle ereaders, Ring security devices and more.
Prime Day is also a great time to pick up a gaming console, with the Nintendo Switch historically picking up the best console discounts overall. Though with the PS5 more readily available, we've got our fingers crossed for even bigger savings on that powerhouse of a gaming machine.
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Petra is new to the industry, but has had a long-time love of tech, gaming and entertainment, which she now gets to indulge by writing for TechRadar. She’s also keen on sharing news about deals and discounts in the APAC region – with a background in archaeology, she’ll dig deep to find the best deals and thanks to her long history in retail, knows what makes a good bargain. She also is a bit of a keyboard hobbyist, having found enjoyment with mechanical keyboards during 2020’s lockdown, and has big plans to build a fully custom matching keyboard and PC in the near future.