The case comes in six different shades (light and dark gray, blue, green, pink, and red) and, naturally, features the same folding methods that allow a number of viewing and typing-friendly positions.
If you want a little extra protection, as well as the magnetic sleep-and-awake mechanism, you'll need to fork out £39.99 ($49.99). However, it does come with free laser engraving. Whoop.
Unsurprisingly the Smart Cover reveal wasn't deemed important enough for a mention during a bumper, fast-paced, yet almost excruciatingly long keynote address at this year's WWDC.
On the software side of things, we saw the full Mac OS X 10.8 Mountain Lion software revealed, as well as the first look at iOS 6, complete with Facebook integration and a brand new homebrewed Maps app.
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A technology journalist, writer and videographer of many magazines and websites including T3, Gadget Magazine and TechRadar.com. He specializes in applications for smartphones, tablets and handheld devices, with bylines also at The Guardian, WIRED, Trusted Reviews and Wareable. Chris is also the podcast host for The Liverpool Way. As well as tech and football, Chris is a pop-punk fan and enjoys the art of wrasslin'.