Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

The best VPN router 2026
By Collin Probst last updated
Updated We test the best VPN routers to automatically protect all your Wi-Fi and ethernet-connected devices.

The best Apple AirTag sales and deals for June 2026
By Mackenzie Frazier last updated
We're rounding up the best Apple AirTag sales so you can find the best online deals for Apple's tracking device.

The best cheap Apple Watch deals and sales for June 2026
By Mackenzie Frazier last updated
Your guide to the best Apple Watch deals and sales with the lowest prices available on Apple's best-selling smartwatch.

The best Apple Watch 10 deals and prices for June 2026
By Mackenzie Frazier last updated
Apple Watch 10 deals are officially available, and I'm rounding up the best prices so that you can save on Apple's latest smartwatch.

The cheapest AirPods sales and deals in June 2026
By Mackenzie Frazier last updated
The best Airpods deals are right here in this guide with the best AirPods sales and prices that are available online.

I tested the 7 top flagship phones of 2026 — here's which models I recommend
By Axel Metz published
All of the biggest tech brands have released their flagship phones for the 2025/26 season — here are our favorites for every type of user.

Smartphone shipments predicted to hit 13-year low in 2026 due to memory supply crisis
By James Rogerson published
The ongoing memory crisis risks eliminating low-cost smartphones, with the whole industry struggling as a result.

Poll results: 1,600 people weigh in on potential foldable iPhone Ultra
By James Rogerson published
Our poll suggests that the iPhone Ultra won't be a runaway hit, but it might still be somewhat successful for Apple.

Best business computers of 2026: We put the leading desktop PCs for professionals to the test
By Steve Clark last updated
Updated We tested the best business desktop PCs for productivity and performance - and these are the Mac and Windows machines we recommend from small business use to enterprise integration.
Sign up for breaking news, reviews, opinion, top tech deals, and more.
