Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
Apple says 'life is just better on a Mac' — and the $599 MacBook Neo may be its smartest pitch yet
Just as polished, but a much, much lower price
Steve Jobs derided netbooks, and now Apple’s made one in the MacBook Neo
Opinion Apple's new cheap laptop is a big upgrade to a throwback idea
Apple's big March event live — the all new MacBook Neo has just been introduced, and we're there
Apple's big wave of March announcements continues — here are the new MacBook Pros with M5 Max and Ultra, MacBook Air M5, and Studio Displays.
7 features the MacBook Neo is missing — including one mystifying omission
We've got a good look at what the new budget MacBook is packing — but what about the stuff that's missing?
Here's how Apple's affordable MacBook Neo compares to the new Pro and Air models
Apple just unveiled its affordable MacBook Neo model, but how does it stack up against other MacBooks price-wise?
Why the new MacBook Neo is already the most important product of 2026
The MacBook Neo arrives as a budget-laptop-busting portable that starts at just $599 / AU$899 ($499 / AU$749 for the education market) and rewrites the rules for a budget laptop.
6 things Apple announced at its big March event — from iPhones to MacBooks
MWC 2026 We're still trying to take in everything Apple has announced this week — here are all the details on all the products.
The iPad Air M4 is officially available for pre-order — here's how to get the tablet technically for free from Apple
The iPad Air M4 is officially available to preorder today, and Apple has an incredible trade-in offer that can save you up to $670 on the brand-new tablet.
