Prime Day

Amazon Prime Day
(Image credit: Amazon)

Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service.

Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day – it's simply a way for Amazon to push thousands of deals to its millions of subscribers.

Latest about Prime Day

seagate expansion 28TB

$9.61/Terabyte: 26TB Seagate Expansion external hard drive is lowest-priced storage at $250 just in time for Black Friday

By Desire Athow last updated

Black Friday This 26TB Seagate Desktop Expansion hard drive deal is better than any Black Friday price cut we've seen.

Black Friday
seagate 24tb barracuda

$0.01/Gigabyte: Seagate steals Black Friday thunder with 24TB HDD that costs just $239.99, the cheapest internal storage of 2025

By Desire Athow last updated

This massive 24TB hard drive from Seagate costs less than $10/TB, its lowest price ever

Pro
Internxt website screenshot (August 2025).

Internxt is my favorite secure cloud storage provider - and there's a giant Black Friday sale

By Ellen Jennings-Trace last updated

Prime Day Internxt has a massive 90% for Black Friday - don't miss out!

Prime Day
ninja vs delonghi

Ninja Luxe Café vs. De'Longhi La Specialista Touch – which is the best Black Friday discount to shop before the bean-to-cup coffee deals run dry?

By Josephine Watson last updated

I'm a home appliance expert, and I've weighed up two of the most popular bean-to-cup models to help you choose this Black Friday.

Seasonal Sales
crucial x10

Grab an 8TB SSD for 4.8¢ per Gigabyte, an all-time low, in an extraordinary price bloodbath hours before Black Friday

By Desire Athow last updated

The Crucial X10 offers plenty of storage and has a sleek, modern design and it is at its lowest price ever this Black Friday.

Pro

Echo Dot Max vs. Echo Dot – which is the best Black Friday deal on Amazon's small but mighty Echo speakers?

By Josephine Watson published

I'm a smart home expert, and I've tried both of Amazon's current Echo Dot speakers - here's the one I'd shop this Black Friday

Seasonal Sales

Forget Sonos this Black Friday – these 5-star wireless stereo speakers are a stone-cold bargain

By Carrie Marshall published

Don't miss this one: it's a genuinely huge discount on a set of stunning, five-star speakers

Seasonal Sales
Phone scam

Cybercriminals used more than 100,000 websites ahead of Amazon's October Prime Day to fleece customers looking for a deal - here's what you should know about staying safe

By Efosa Udinmwen published

NordVPN data reveals cybercriminals built over 120,000 fake Amazon websites before Prime Day, driving a surge in online scams

Security
De'Longhi coffee machine on pink and blue background with text 'TechRadar Prime Day'

Prime Day might be over, but Amazon doesn't seem to care – these De'Longhi espresso machines are still super cheap

By Cat Ellis published

It's your last chance to grab a great deal on De'Longhi's best coffee machines this Amazon Prime Day.

Seasonal Sales

Prime Day may be over, but there are still plenty of deals on budget-friendly Govee smart lights up for grabs

By Cesci Angell last updated

There are huge savings to be made on my favorite affordable Philips Hue alternatives this Prime Day.

Smart Lights
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