Black Friday electric toothbrush deals 2023: early offers on Oral-B and Sonicare

Black Friday electric toothbrush deals
(Image credit: Future)

You can score unmissable prices on a classic Christmas gift in the Black Friday electric toothbrush deals, and retailers are full of incredible offers. Whether you’re looking for gifts for family, friends, or yourself, there are plenty of offers on a wide range of brands and models. 

The official Black Friday deals have kicked off today (November 24), so you can now find great offers on the best electric toothbrushes. Amazon is of course a good place to start for both US and UK shoppers, where you can find some of the best discounts on dozens of models from leading brands.

Otherwise, retailers like Best Buy and Walmart in the US as well as John Lewis and Currys in the UK also have some fantastic deals up on offer, so make sure to scroll down to see the best ones we've found so far.

We’ll be updating this article regularly, so you can get the best deal possible. We’d suggest bookmarking this page and checking it over Black Friday weekend so that you don't miss out on the best electric toothbrush deals. 

Black Friday electric toothbrush deals - quick links (US)

Best Black Friday electric toothbrush deals in the US

Philips Sonicare 9900 Prestige: $399.99 now $249.99 at Best Buy

Philips Sonicare 9900 Prestige: <a href="https://shop-links.co/link?skuId=6451177&publisher_slug=future&exclusive=1&u1=hawk-custom-tracking&url=https%3A%2F%2Fwww.bestbuy.com%2Fsite%2Fphilips-sonicare-9900-prestige-rechargeable-electric-toothbrush-with-senseiq-midnight%2F6451177.p%3FskuId%3D6451177&article_name=hawk-article-name&article_url=hawk-article-url" data-link-merchant="bestbuy.com"" target="_blank">was $399.99 now $249.99 at Best Buy 
You can save $100 on the Sonicare Prestige right now in Best Buy’s early Black Friday sale. <a href="https://www.techradar.com/reviews/philips-sonicare-9900-prestige" data-link-merchant="techradar.com"" data-link-merchant="bestbuy.com"">In our review, we called this the best premium electric toothbrush available; its unique app features provide real-time guidance as you brush, picking up on how you brush your teeth with SenseIQ tech - one of the best smart features out there.  

Oral-B iO Series 6: $169.99 now $99.99 at Amazon

Oral-B iO Series 6: <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.com%2FOral-B-iO-Electric-Toothbrush-Brush%2Fdp%2FB095FTK7ZY%2Fref%3Dsr_1_5%3Fcrid%3D1SW9BN9K0ZPE7%26keywords%3DOral-B%252BiO%252BSeries%252B6%26qid%3D1700822831%26sprefix%3Doral-b%252Bio%252Bseries%252B6%252Caps%252C132%26sr%3D8-5%26th%3D1%26tag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank">was $169.99 now $99.99 at Amazon 
The Oral-B iO Series is a reliable line of electric toothbrushes, and the <a href="https://www.techradar.com/reviews/oral-b-io-series-6" data-link-merchant="techradar.com"" data-link-merchant="Amazon US"">Oral-B iO Series 6 is one of the line’s stand-out models. It may be a more budget-friendly companion to the iO9, but its performance is just as impressive, and its current 29% discount at Amazon makes it a great Black Friday find. The iO6 has a history of being reduced to below $100 around Black Friday weekend itself, so it might be worth waiting for.

Aquasonic Black Series Ultra Whitening Toothbrush: was $59.95 now $39.95 at Amazon

Aquasonic Black Series Ultra Whitening Toothbrush: <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.com%2FAquaSonic-Black-Ultra-Whitening-Toothbrush%2Fdp%2FB072YVWBXH%2Fref%3Dsr_1_5%3Fcrid%3DAJCNQ6WP93IE%26keywords%3DAquasonic%2BBlack%2BSeries%2BUltra%2BWhitening%2BToothbrush%26qid%3D1700822891%26sprefix%3Daquasonic%2Bblack%2Bseries%2Bultra%2Bwhitening%2Btoothbrush%252Caps%252C138%26sr%3D8-5%26tag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank">was $59.95 now $39.95 at Amazon             
Another best-seller during the holiday season, Amazon has the top-rated Aquasonic toothbrush on sale. It reached an all-time low price of $29.65 on Cyber Monday last year, so there's a small chance another price drop will occur at the end of Black Friday. The set includes eight brush heads and a travel case, and comes with four different cleaning modes and a helpful timer. 

Philips Sonicare ProtectiveClean 5100: $100.00 now $87.95 at Walmart

Philips Sonicare ProtectiveClean 5100: <a href="https://goto.walmart.com/c/1943169/565706/9383?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.walmart.com%2Fip%2FPhilips-Sonicare-ProtectiveClean-5100-Plaque-Control-Rechargeable-Electric-Toothbrush-with-Pressure-Sensor-Black-HX6850-60%2F463388403%3Fathbdg%3DL1600%26from%3D%2Fsearch" data-link-merchant="walmart.com"" target="_blank">was $100.00 now $87.95 at Walmart                                                 
The ProtectiveClean range is one of Philips' trusted electric toothbrush lines thanks to its built-in pressure sensor. Though its features may not as advanced as DiamondClean series, its three settings and two-week battery life offers more than satisfactory performance. 

Black Friday electric toothbrush deals - quick links (UK)

Best Black Friday electric toothbrush deals in the UK

Oral-B iO10 Electric Toothbrush: £830.00 now £399.00 at Amazon

Oral-B iO10 Electric Toothbrush: <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.co.uk%2FOral-B-Electric-Toothbrushes-Christmas-Toothbrush%2Fdp%2FB0BZPSS559%3Fref_%3Dast_sto_dp%26th%3D1%26tag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank">was £830.00  now £399.00 at Amazon
The latest model in Oral-B iO series has received a huge price cut of 52%- a fantastic deal on the latest model in the series. <a href="https://www.techradar.com/reviews/oral-b-io-series-10" data-link-merchant="techradar.com"" data-link-merchant="Amazon UK"">Our 4.5 star review we praised it for its innovative AI features and adaptive brushing smarts, making it one of the best electric toothbrushes out there. 

Oral-B Pro 3 Electric Toothbrush: £100.00now £34.99 at Amazon

Oral-B Pro 3 Electric Toothbrush: <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.co.uk%2FOral-B-Electric-Toothbrush-Pressure-Whitening%2Fdp%2FB094VJV3PS%3Ftag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank">was £100.00 now £34.99 at Amazon
This mid-range toothbrush is a solid pickup while it's 65% off for Amazon's Black Friday week sales. It doesn't boast many high-end features, but it has the basic ones you need to brush your teeth effectively and efficiently, including a two-minute timer and a visible pressure sensor.

Oral-B iO9 Electric Toothbrush: £499.99 now £225.00 at Amazon

Oral-B iO9 Electric Toothbrush: <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.co.uk%2FOral-B-Ultimate-Toothbrush-Revolutionary-Technology%2Fdp%2FB089MWJFX2%2Fref%3Dsr_1_4%3Fcrid%3D1WNKTCI6JGIGN%26keywords%3Dio9%26qid%3D1700561565%26s%3Ddrugstore%26sprefix%3Dio9%252Cdrugstore%252C69%26sr%3D1-4%26th%3D1%26tag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank">was £499.99 now £225.00 at Amazon
In our <a href="https://www.techradar.com/reviews/oral-b-io-series-9" data-link-merchant="techradar.com"" data-link-merchant="Amazon UK"">Oral-B iO Series 9 review we awarded this toothbrush four-and-a-half stars for its smart features and quiet motion. The only con was the price, but now you can get a 56% discount off at Amazon on one of the best electric toothbrushes out there. There’s a chance another price drop will occur around the time of Black Friday weekend, but this offer right now isn’t one to be looked over.

Oral-B Pro Kids Frozen Electric Toothbrush: £50.00 now £25.00 at Boots

Oral-B Pro Kids Frozen Electric Toothbrush: <a href="https://www.awin1.com/awclick.php?awinmid=2041&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fwww.boots.com%2Foral-b-pro-kids-frozen-electric-toothbrush-10331507p" data-link-merchant="boots.com"" target="_blank">was £50.00 now £25.00 at Boots
Getting your kids ready for bed doesn’t have to be a chore, and this Oral-B Frozen-themed toothbrush makes it just a little more fun – and cheaper. It comes with two different brushing modes, including a kid-friendly sensitive mode that reduces rigorous vibrations, and it also includes stickers so your kids can customize the handle.

Philips Sonicare DiamondClean 9000: £349.99 now £159.99 at Amazon

Philips Sonicare DiamondClean 9000: <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.co.uk%2FPhilips-DiamondClean-Toothbrush-Intensities-Connected%2Fdp%2FB087VLVSLD%2Fref%3Dsr_1_10%3Fcrid%3D3F5XVK9QI17CZ%26keywords%3Dphilips%252Bsonicare%26qid%3D1698926022%26sprefix%3Dphilips%252Caps%252C70%26sr%3D8-10%26th%3D1%26tag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"" target="_blank">was £349.99 now £159.99 at Amazon
While we noted the Sonicare Diamondclean 9000’s Bluetooth capabilities don’t add much <a href="https://www.techradar.com/reviews/philips-sonicare-diamondclean-9000" data-link-merchant="techradar.com"" data-link-merchant="Amazon UK"">in our review, the toothbrush itself has a great variety of cleaning modes. At its new offer of £159.99 at Amazon it’s a fantastic Black Friday purchase for a toothbrush that nails all the basics, and its rechargeable travel case makes it the perfect travel toothbrush.

Electric toothbrush Black Friday deals: FAQs

Oral-B

(Image credit: Procter & Gamble)

When did the best Black Friday electric toothbrush deals start in 2023?

This year's Black Friday event started today (November 24) and the sales will continue until Cyber Monday (November 27). Deals on electric toothbrushes are now live at multiple retailers, with some having jumped on the trend of announcing deals in the lead up to the weekend. 


Where are the best Black Friday electric toothbrush deals?

You can find the best deals on electric toothbrushes here, along with our recommendations for the best retailers to shop at. This year, we're seeing big price cuts at Amazon in both the US and the UK with discounts on leading electric toothbrush models. 

Alternatively, UK specialist retailer Boots currently has discounts of up to 50% on select electric toothbrushes across adult and kids’ ranges. In the US, Walmart and Best Buy are reliable sources for Black Friday bargains.

It’s always worth browsing multiple retailers and comparing the prices of models you have your eyes on.

US retailers: 

UK retailers:

Matt Evans
Fitness, Wellness, and Wearables Editor

Matt is TechRadar's expert on all things fitness, wellness and wearable tech. A former staffer at Men's Health, he holds a Master's Degree in journalism from Cardiff and has written for brands like Runner's World, Women's Health, Men's Fitness, LiveScience and Fit&Well on everything fitness tech, exercise, nutrition and mental wellbeing.


Matt's a keen runner, ex-kickboxer, not averse to the odd yoga flow, and insists everyone should stretch every morning. When he’s not training or writing about health and fitness, he can be found reading doorstop-thick fantasy books with lots of fictional maps in them.

With contributions from