Black Friday is officially over, but the Black Friday electric toothbrush deals are still around. Cheaper handsets with replacement heads can be picked up as cost-effective holiday gifts (to friends and family, or yourself) while you can find better-than-half-price deals on more expensive brushes.
We’re using the Black Friday deals period to help people buy the best electric toothbrushes they can afford in order to maintain good oral health for less. In the US, sales on Oral-B, Philips and Quip brushes are on at Walmart, Best Buy and Amazon, and likewise in the UK with Argos, Very and John Lewis offering discounts.
Electric toothbrushes range in price from handsets emitting simple sonic vibrations, to hundreds of dollars or pounds for impressive smart brushes, so it's hard to know what to buy and which deals are good value. Often brushes are priced by the retailer, not the manufacturer, and these prices can be over-inflated, so some discounts can seem better than they really are.
Below, you can find the best of the price cuts still live.
Today’s best electric toothbrush deals
Shop around in the US and the UK for the best electric toothbrush deals in your region, or scroll to the bottom for our live update on the best deals in your region.
- Amazon: Discounts on Oral-B and Aquasonic (opens in new tab)
- Best Buy: Save on Philips Sonicare (opens in new tab)
- Philips: The entire Sonicare range, plus brush heads (opens in new tab)
- Target: Save on Aquasonic, Quip, Colgate and Philips Sonicare (opens in new tab)
- Bed, Bath & Beyond: Money off the entire Pursonic range (opens in new tab)
Black Friday electric toothbrush deals in the US
Oral-B iO Series 6 smart toothbrush: was
$141.42 Now $117.94 at Walmart (opens in new tab)
The Oral-B iO Series is one of the best lines of toothbrushes we've ever tried and the Oral-B iO Series 6 is no exception. It may be a few years old, but packing loads of smarts, five modes, and a travel case included.
quip Electric Toothbrush with built-in timer and travel case: was
$24.95 Now $19.97 at Walmart (opens in new tab)
Accepted by the American Dental Association, quip's simple, no-fuss approach to cleaning your teeth takes a bit of choice anxiety out of the equation. No smart tech, no crazy stuff: just vibrations with 30-second pulses to key you to switch zones in your mouth, and a three-month battery life.
hum by Colgate Smart Battery Toothbrush Kit, Sonic Toothbrush with Travel Case: was
$44.99 now $15.50 at Amazon (opens in new tab)
The cheapest way to get a smart electric toothbrush right now. The Colgate app is really good at informing better brushing habits for both kids and adults, and it comes with a travel case. Only downside is it runs on batteries rather than rechargeable, but one battery will last months.
Philips Sonicare 9900 Prestige: was
$399.99 Now $249.99 at Best Buy (opens in new tab)
The Sonicare Prestige was named our best premium electric toothbrush, but you can save $100 off the asking price right now at Best Buy. It learns how you brush and ensures you adapt your behavior with SenseIQ tech which helps you get a dentist-worthy clean. Slick-looking travel case included.
Oral-B Pro 1000 in white: was
$69.99 Now $39.99 at Best Buy (opens in new tab)
This simple Oral-B brush has just a single cleaning mode and no smart kit, but it's rechargeable and does pack a timer. It's a no-frills brush for people who don't want to bother with all the usual gimmicks, and is over half price here.
Waterpik Ultra Water Flosser White: was
$69.99 Now $44.99 at Best Buy (opens in new tab)
Good money off this Waterpik jet flosser, which uses squirts of water pumped from the reservoir and out the brush-head to dislodge food, just like flossing does. 10 pressure settings and six brush heads ensure you don't damage your gums like disposable floss.
Oral-B iO Series 3 Limited Electric Toothbrush with (2) Brush Heads: was
$79.97 Now $49.97 at Walmart (opens in new tab)
An older vision of Oral-B's top-of-the-range iO Series 10, this brush is still great despite its age, especially at 35% off. Pressure sensors indicate if you're cleaning too soft (or too hard) while the round head and three-way micro-vibrations help to banish plaque and gum disease.
- Amazon: Save a huge £150 on the Oral-B Smart 6 (opens in new tab)
- Boots: Half price on lots of Oral-B electric toothbrushes (opens in new tab)
- Argos: ‘Great new price’ savings on Philips Sonicare and more (opens in new tab)
- John Lewis: Price drop on Sonicare replacement brush heads (opens in new tab)
- Robert Dyas: Oral-B Genius X down to £109 (opens in new tab)
Black Friday electric toothbrush deals in the UK
Waterpik Nano Water Flosser: was
£82.00 Now £49.57 at Amazon (opens in new tab)
Save £42 on this relatively compact Waterpik jet flosser. Waterpiks and other jet flossers dislodge food between your teeth with a small powered jet of water from a reservoir. This portable version can be put away in a cupboard rather than remaining a permanent sinkside fixture.
Philips Sonicare DiamondClean 9000: was
£569.99 Now £219.99 at Amazon (opens in new tab)
Two unobtrusive-looking glass charger bases help the Sonicare Diamondclean 9000 look flash. Four modes, three intensities each and 14 days of battery life, the Diamondclean 9000 is good, but not nearly £600 good. Fortunately, this deal, cutting it down to under £200, makes it a fantastic Black Friday purchase.
Oral-B iO Series 10: was
£799.99 Now £375.00 at Amazon (opens in new tab)
The Oral-B iO Series 10 is top of our best electric toothbrushes list, and it's the best we've ever tried. but let's be real: no one is (or should be) paying £800 for a toothbrush. Fortunately, this deal, cutting it down by over half price to £375, brings the price into line with other ultra-premium toothbrush models.
Oral-B Pro 1 Electric Toothbrush with Pressure Sensor & 3D White Luxe Blast Toothpaste: was
£59.99 Now £30.00 at Amazon (opens in new tab)
A good Christmas gift package now at a budget price: a smart Pro 1 rechargeable electric toothbrush, and a bottle of White Luxe Blast toothpaste to get you started. The handset is good but basic, with Oral-B's 3D cleaning, but only one mode.
Oral-B iO Series 9 Electric Toothbrush with Revolutionary Magnetic Technology: was
£499.99 Now £225.00 at Amazon (opens in new tab)
iO Series 9, up until its sequel the Series 10, was rated our best electric toothbrush ever, and you can save a hefty $275 right now. The magnetic charger has lock-in-place stability and a quick three-hour recharge time. 3D tooth tracking monitors your brushing across the front, top and back surfaces of your teeth.
Oral-B CrossAction PRO 1 680 Electric Toothbrush: was
£59.99 now £29.99 from Currys (opens in new tab)
A good buy on this CrossAction Pro toothbrush, which is 50% off at a mere £30, while still giving you the real-time smart feedback you see in more expensive smart brushes to improve your oral health.
ORAL B Vitality Kids Frozen II Electric Toothbrush: was
£39.99 now £17.99 at Currys (opens in new tab)
Ingrain good Oral health habits into your kids nice and early with this Frozen-themed toothbrush. The Disney Magic Timer app can help them brush for longer, while the handset comes with a spare head for six months of cleaning.
Oral-B Smart 4 4000N: was
£129.99 now £49.99 at Currys (opens in new tab)
Save £75 on the Oral-B Smart 4 handset with up to 14 days battery life, 2 included brush heads, integrated timer and included travel case. If you were looking to spend around fifty quid on a handset, this is a great buy.
Can't find anything you like? Check out the best Black Friday deals still live today.
Should you wait for a Black Friday electric toothbrush deal?
Honestly? At this point, no, with caveats. The deals are likely to be as good as they're going to get. However, if you're waiting for a discount on a specific model and you're not seeing it, check back every few hours, as it's very likely to come down in price if it's not already.
Black Friday electric toothbrush deals 2022: FAQs
When will the Black Friday electric toothbrush deals end?
The deals are on all the way to Cyber Monday on 28 November. Right now, you'll be able to find plenty of good deals on top handsets, and they're only likely to get more common as we get closer to the big day.
One word of warning: the very best deals are likely to be short-lived, so if you see the electric toothbrush you want on offer, we'd advise you to grab it.
Where are the best places to find Black Friday electric toothbrush deals?
We're tracking the best Black Friday Friday electric toothbrush deals, and rounding up the biggest savings right here. All the big-box retailers are offering their own deals, including Amazon, Best Buy and Walmart in the US. In the UK, chemists Superdrug and Boots are offering some big price cuts, though Amazon and John Lewis are matching and sometimes exceeding many of their deals.
Top US retailers
Amazon: Cheap electric toothbrushes from top brands (opens in new tab)
Oral-B: Discounts across iO Series and Genius brushes (opens in new tab)
Philips: Sonicare handsets and replacements (opens in new tab)
Target: Aquasonic bundle sets, Oral-B and more (opens in new tab)
Walmart: Great value electric toothbrushes from big and small brands (opens in new tab)
Top UK retailers
Amazon: Good discounts on top electric toothbrushes (opens in new tab)
Superdrug: Electric toothbrushes from Colgate, Philips, Oral-B (opens in new tab)
Boots: Huge Oral-B discounts usually found here (opens in new tab)
John Lewis: Lots of Philips Sonicare discounts (opens in new tab)
How to choose an electric toothbrush
When it comes to electric toothbrushes, there are several distinct price levels. The most affordable brushes, which typically cost under $100/£100, have just a few brushing modes and intensities to choose from, and no further bells and whistles. This is fine if you don't have any specific requirements like sensitive teeth, staining, or braces.
Moving up a band, you come onto electric toothbrushes with a built-in pressure sensor. This is an extremely useful feature that warns you (with a light, vibration, or both) when you're pressing too hard, thereby helping you avoid damaging your tooth enamel.
Further up from that, you have smart toothbrushes that connect to your phone via Bluetooth, and give feedback on your brushing in a mobile app. That might sound like overkill, but it's a good way to improve your technique, particularly if the brush has a direction sensor that allows the app to give you guidance in real time.
Finally. there are top-end smart toothbrushes that come with charging cases. These not only protect your brush on the road, but also keep it powered up when you're away from home. The Philips Sonicare DiamondClean 9000 is perhaps the best example, and is the closest you can get to an 'executive toothbrush'.
3 best electric toothbrushes to look out for
We're expecting to see big savings on dozens of electric toothbrushes over the Black Friday period, but these three are the ones the really keep an eye on. These are three of the best electric toothbrushes you can buy today.
The Oral-B iO Series 10 takes our award for the best electric toothbrush of 2022, thanks to its smooth action that effectively removes sticky plaque while gliding from one tooth to the next, and its valuable real-time feedback that encourages you to improve your brushing technique, whether you use the Oral-B Bluetooth app on your smartphone or not.
This is an extremely well-designed electric toothbrush that will have a real impact on how you clean your teeth, and will help set you up with better habits that can have a long term effect on your oral health.
The Philips Sonicare 9900 Prestige is another very impressive electric toothbrush designed to improve your technique long-term by monitoring your brushing and giving real-time feedback. The Sonicare app monitors the brush's position in your mouth, helping ensure you clean every surface thoroughly, with on-screen graphics and timers to ensure you don't miss a spot
It's a seriously stylish electric toothbrush too, with a sleek, minimalist design and chic carry case to keep it charged on the go. It's also the quietest electric toothbrush we've tested to date, emitting only a subtle hum.
The Philips Sonicare DiamondClean 9000 is an extremely versatile electric toothbrush, with four brushing modes and three intensity settings for each one. All the essential controls are right on the sleek brush handle, and our tests with disclosing tablets showed that it did an excellent job at removing plaque, even at lower intensity settings.
The app will offer you handy brushing tips, will alert you if you're applying too much pressure, and will switch the brush off once you've been cleaning for two minutes. A dependable all-rounder – particularly if you spot a good deal on the price.
More US Black Friday deals
- Amazon: 50% off TVs, Apple Watch, clothing, vacuums, and toys (opens in new tab)
- Apple AirPods 2: on sale for $234 at Amazon (opens in new tab)
- Best Buy: up to $700 off TVs, laptops, appliances, and more (opens in new tab)
- Cheap TVs: $79.99 smart TVs from Best Buy (opens in new tab)
- Christmas decor: up to 54% off trees, garlands, and wreaths (opens in new tab)
- Dell: laptops from $299.99 (opens in new tab)
- Gifts ideas: 40% off holiday gifts for the family from Amazon (opens in new tab)
- Home Depot: 50% off tools, major appliances, and holiday decor (opens in new tab)
- Lowe's: up to $750 off appliances, Christmas decor and tools (opens in new tab)
- Overstock: 70% off holiday decor, furniture, and Christmas trees (opens in new tab)
- Nectar: save up to $500 on mattresses, plus $499 in free gifts (opens in new tab)
- Nordstrom: up to 50% off UGG, makeup, Nike, jewelry, and more (opens in new tab)
- Samsung: up to $2,500 TVs, major appliances, and smartwatches (opens in new tab)
- Target: 45% off toys, Christmas decor, coffee makers, and more (opens in new tab)
- Toys: up to 50% off best-selling toys at Walmart (opens in new tab)
- Verizon: get the iPhone 14 Pro for free with trade-in (opens in new tab)
- Walmart: toys, TVs, vacuums, and laptops starting at $19.99 (opens in new tab)
- Wayfair: up to 80% off couches, rugs, and more, plus free shipping (opens in new tab)
More UK Black Friday deals
- Amazon: up to 60% off TVs, laptops, and more (opens in new tab)
- Adidas: up to 50% off trainers and clothing (opens in new tab)
- AO: deals on appliances, TVs, laptops and more (opens in new tab)
- Argos: cheap TVs, headphones and tools (opens in new tab)
- Boots: half-price fragrances and make-up (opens in new tab)
- Box: up to £1,000 off TVs, laptops and PCs (opens in new tab)
- Currys: 40% off TVs, laptops and vacuums (opens in new tab)
- Dell: up to 45% off laptops and desktops (opens in new tab)
- Dyson: save £100 on the Dyson Cyclone V10 (opens in new tab)
- EE: get a 200GB data SIM for £23 per month (opens in new tab)
- Game: PlayStation and Xbox games from £4.99 (opens in new tab)
- John Lewis: up to £400 off TVs and appliances (opens in new tab)
- Ninja: save up to £90 on air fryers and pans (opens in new tab)
- Reebok: up to 50% off sportswear and footwear (opens in new tab)
- Samsung: up to £250 off phones and tablets (opens in new tab)
- Shark: up to £220 off cordless vacuum cleaners (opens in new tab)
- Very: offers on TVs, Lego and fashion (opens in new tab)
- Virgin: broadband deals from £25 per month (opens in new tab)
- Wayfair: furniture, lighting and mattress deals (opens in new tab)