Fujifilm's best mirrorless camera for beginners is down to its lowest ever price

Fujifilm X-A7
(Image credit: Fujifilm)

If you're looking to take your photography up a step from your point-and-shoot phone, the Fujifilm X-A7 is one of the best mirrorless cameras for the job – and it's now an even better candidate thanks to a 36% discount in Amazon's Prime Day deals.

This superb deal takes the X-A7, which already offered excellent value, down to its lowest ever price of £449, with an XC15-45mm kit lens. (Not in the UK? Scroll down for the best deals in your region.)

In typical Fujifilm style, the X-A7 manages to combine charming retro styling with modern shooting power, including a 24.5MP APS-C sensor and the ability to shoot 4K/30p video. If you don't need a viewfinder and prefer your cameras to be as compact as possible, it's one of the best mirrorless options around at this price.

Fujifilm X-A7 with XC15-45mm lens: £699

Fujifilm X-A7 with XC15-45mm lens: £699 £449 at Amazon
A brilliant entry-level camera, the Fujifilm X-A7 is available with its kit lens for its lowest ever price during Prime Day. This deal saves you a massive 36% on this bundle's usual price, making it a great buy for anyone who's looking to take a step up from smartphone photography. The X-A7 combines superb autofocus, excellent image quality and a large, sharp LCD display. 

Fujifilm X-A7 with XC15-45mm lens: £699

Fujifilm X-A7 with XC15-45mm lens: £699 £449 at Amazon
This 36% off price cut on the dashing Silver version of the Fujifilm X-A7 makes it a great buy for anyone starting out in photography. Despite its compact size, the X-A7 combines a 24.5MP APS-C sensor, a cracking 3.5-inch vari-angle touchscreen and the ability to shoot 4K/30p video. This bundle includes the versatile XC15-45mm kit lens.

What's particularly impressive about the Fujifilm X-A7 is how well it's designed for those moving up from smartphones – from its large, 3.5-inch rear LCD to an intuitive interface, it's an ideal first 'proper' camera for anyone who's ready to embrace manual shooting or get more creative with their shooting.

If you'd rather just point-and-shoot, though, it's got you covered there too, thanks to its impressive autofocus performance, which includes face- and eye-detection. Throw in stylish looks and a wide range of X-series lenses, and you've got a very fine mirrorless camera for an excellent price.  

More camera deals

Looking for more camera deals? You'll find all the lowest prices from around the web right here, with offers available in your region. 

TechRadar is rounding up all the top deals over the Prime Day sales period, and we’ve put all the best Prime Day deals in an easy-to-navigate article to help you find the bargains you’re looking for.

Mark Wilson
Senior news editor

Mark is TechRadar's Senior news editor. Having worked in tech journalism for a ludicrous 17 years, Mark is now attempting to break the world record for the number of camera bags hoarded by one person. He was previously Cameras Editor at Trusted Reviews, Acting editor on Stuff.tv, as well as Features editor and Reviews editor on Stuff magazine. As a freelancer, he's contributed to titles including The Sunday Times, FourFourTwo and Arena. And in a former life, he also won The Daily Telegraph's Young Sportswriter of the Year. But that was before he discovered the strange joys of getting up at 4am for a photo shoot in London's Square Mile.