Adorama's 'Summer Sony Sale' drops the A7R V and A7R IV cameras to a record-low price — these still-great bodies are much cheaper than the A7R VI
Up to $900 off versus the original price for these excellent flagships
The stunning new Sony Alpha A7R VI has been one of the biggest camera launches of the past few months, and with good reason - our review has praised it as a near-perfect full-frame flagship.
The release of a new model, however, also means great price cuts on slightly older (but still great) iterations. Right now, for example, you can get a record-low price on both the Sony A7R V and the Sony A7R IV thanks to a 'Summer Sony Sale' at Adorama.
Currently, you can pick up the Sony A7R V for $3,298 (was $3,798), while the older A7R IV is retailing for $2,798 (was $3,698). While still pricey, you're potentially saving up to $900 versus the original price here on full-frame flagships with the extreme levels of resolution that the Sony R series is known for. An impressive 61MP, in fact!
Today's best Sony Alpha A7R deals
The Sony A7R V still holds up great thanks to its impressive 61MP sensor, support for 8K video, and advanced AI-trained autofocus. If you don't need, say, the faster read-out speeds or burst shooting of the latest A7R VI, then the V is still an amazing choice considering it's much, much cheaper thanks to this discount at Adorama.
B&H Photo: was $4199 now $3,298
The A7R IV is still on sale, and as you'd expect, it's much cheaper than the more recent iterations. At the heart of this model is the same 61MP sensor as the V, but you lose support for 8K video, some more advanced autofocus modes, and compressed RAW files. In terms of resolution, however, this camera can still output incredible results for all types of photography.
B&H Photo: was $3699 now $2,798
Is it still worth buying these with the release of the Sony A7R VI?
Absolutely! Both the A7R V and IV are still up there with some of the best mirrorless cameras you can buy if you're looking for a full-frame camera with heaps of resolution.
Of the two, the A7R V is the easiest to recommend. While it shares the same 61MP sensor as the IV, you get a very compelling set of upgrades. Alongside AI-assisted subject detection modes, the V features a better EVF, multi-angle screen, better IBIS, and support for 8K video. It's just a much more fully-featured and modern camera overall, although you will need a pricier CF-Express Type A card to fully utilize its full set of features.
Right now, the latest A7R VI is retailing for an eye-wateringly high $4,498 at Adorama, so the A7R V looks like a good middle-ground. Having personally used the A7R VI, I can attest that it's a fantastic camera - but there's no doubt it comes at a serious premium.
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Alex is TechRadar's retail editor, specializing in buying advice and general tips on how to save our readers as much cash as possible. He's covered major retail events in some capacity for over seven years now; both in editorial and other ecommerce adjacent roles on TechRadar, T3, GamesRadar, and other Future PLC sites. Alex's expertise touches on most areas, but he has a particular love for phones, laptops, and cameras, being an avid photographer.
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