This is the best Apple Watch Series 10 deal I've ever seen – save $120 at Amazon

I've been covering Apple Watch deals for a long time: we're talking years of reporting on where to buy deals on smartwatches and other fitness kit. Apple is notoriously stingy with its discounts, preventing third parties like Amazon from slashing prices indiscriminately to keep the value of its products high.

However, I've found an absolute steal. Right now, you can get the Apple Watch Series 10 (42mm) in Jet Black, originally priced at $399, down to just $279.99 on Amazon. That's a saving of over $120, and its lowest price ever. Note this is the GPS-only model, the one without the ability to be added to a data plan with LTE.

The other models in the Series 10 range are available (the 46mm version, and Cellular-capable versions of both sizes) but don't come close to this level of discount, making the 42mm GPS model a bit of an anomaly. Check out the deal in full below, and swing by our Black Friday deals hub to keep tabs on the more of the best deals in tech.

(Not in the US? See today's best deals in your region below)

Today's best Apple Watch Series 10 Black Friday deal

Save 30%

Apple Watch Series 10: was $399 now $279.99 at Amazon

Save $120 on last year's Apple Watch Series 10 in the early Black Friday sales. Boasting a redesigned sloping screen, the same chipset as this year's model (so it's as powerful as a brand new one) and fast charging, the Series 10 is a great watch for workouts, hands-free texting and talking, paying with a digital wallet and just about anything else you can think of. It's a seriously neat bit of kit.

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In our Apple Watch Series 10 review, we called it "a better on-wrist experience" than the Apple Watches Series 9 and below, thanks to a thinner body and redesigned display. The 42mm model is smaller than the 46mm, so is suitable for people with slimmer wrists. It's only the Jet Black model on offer here, but luckily black goes with everything.

If you've never used an Apple Watch before, it's a seamless extension of your iPhone, giving you the ability to take calls, set timers, reply to messages, pay for stuff and control your music without having to get your phone out. It's also a great workout companion, with an accurate heart rate sensor.

More Black Friday Apple Watch deals

Shop more of today's best Black Friday sales

• Amazon: 45% off TVs, AirPods, air fryers & vacuums
• Apple: iPads, AirPods & MacBooks from $119
• Best Buy: $1,000 off TVs, laptops & headphones
• Dell: laptop deals from $249.99
• Home Depot: 40% off appliances, furniture, grills & tools
• Lenovo: 45% off laptops & tablets
• Lowe's: up to 30% off appliances, holiday decor & tools
• Samsung: up to $2,000 off appliances, TVs & phones
• Target: 40% off Christmas decor, clothing & furniture
• Walmart: furniture, cheap TVs & vacs from $69
• Wayfair: 54% off Christmas, furniture & decor