This is the best Apple Watch Series 10 deal I've ever seen – save $120 at Amazon

An Apple Watch Series 10 on a cyan background
(Image credit: Apple)

I've been covering Apple Watch deals for a long time: we're talking years of reporting on where to buy deals on smartwatches and other fitness kit. Apple is notoriously stingy with its discounts, preventing third parties like Amazon from slashing prices indiscriminately to keep the value of its products high.

However, I've found an absolute steal. Right now, you can get the Apple Watch Series 10 (42mm) in Jet Black, originally priced at $399, down to just $279.99 on Amazon. That's a saving of over $120, and its lowest price ever. Note this is the GPS-only model, the one without the ability to be added to a data plan with LTE.

Today's best Apple Watch Series 10 Black Friday deal

Apple Watch Series 10
Save 30%
Apple Watch Series 10: was $399 now $279.99 at Amazon

Save $120 on last year's Apple Watch Series 10 in the early Black Friday sales. Boasting a redesigned sloping screen, the same chipset as this year's model (so it's as powerful as a brand new one) and fast charging, the Series 10 is a great watch for workouts, hands-free texting and talking, paying with a digital wallet and just about anything else you can think of. It's a seriously neat bit of kit.

In our Apple Watch Series 10 review, we called it "a better on-wrist experience" than the Apple Watches Series 9 and below, thanks to a thinner body and redesigned display. The 42mm model is smaller than the 46mm, so is suitable for people with slimmer wrists. It's only the Jet Black model on offer here, but luckily black goes with everything.

If you've never used an Apple Watch before, it's a seamless extension of your iPhone, giving you the ability to take calls, set timers, reply to messages, pay for stuff and control your music without having to get your phone out. It's also a great workout companion, with an accurate heart rate sensor.

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Matt Evans
Senior Fitness & Wearables Editor

Matt is TechRadar's expert on all things fitness, wellness and wearable tech.

A former staffer at Men's Health, he holds a Master's Degree in journalism from Cardiff and has written for brands like Runner's World, Women's Health, Men's Fitness, LiveScience and Fit&Well on everything fitness tech, exercise, nutrition and mental wellbeing.

Matt's a keen runner, ex-kickboxer, not averse to the odd yoga flow, and insists everyone should stretch every morning. When he’s not training or writing about health and fitness, he can be found reading doorstop-thick fantasy books with lots of fictional maps in them.

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