Don't be fooled by the extremely affordable price tag. LG's 37LH7000 is one sophisticated set, with all sorts of high numbers on its spec sheet and a list of features so long it shames rivals costing hundreds of pounds more.

The great first impressions begin right away, thanks to the TV's glass-like finish, tasteful hints of red and stylish transparent lower edge.

It enjoys an abundance of connections, too, with highlights comprising a massive four HDMIs, a D-Sub PC port, and a USB input impressively able to take DivX HD files as well as the more typical MP3s and JPEGs. This DivX HD support will surely win the set appreciation from those that download their movies.

Then there's its Bluetooth prowess. Suitably equipped phones can wirelessly send pictures and music into the TV, while those that own compatible headphones can listen to the TV's sound on them.

Heading into the onscreen menus, meanwhile, is both a pleasant and a daunting experience: the menus are extremely well designed and legible, but they also contain a mountain of features for you to learn.

We can't cover all the tweaks available, but it probably says enough if we tell you that the screen includes two preset memories that an engineer from the Imaging Science Foundation (ISF) can use to professionally calibrate the 37LH7000. The ISF only supports TVs flexible enough for it to do its calibration work accurately.

You mustn't let this long list of tweaks and features intimidate you, though. LG has included a Picture Wizard feature that helps you set the TV up accurately via a series of test signals.

Other key features include a full HD resolution, a huge 100,000:1 claimed contrast ratio and LG's 100Hz TruMotion engine, for smoothing out and sharpening up motion. You don't usually find the latter feature on a TV costing under £700.

Low profile

Up and running, objects cross the screen with startling fluidity, with only the slightest trace of LCD's still-common blurring and resolution loss problem. Just make sure you only use the 100Hz system on its 'Low' power setting: anything higher can result in processing artefacts.

The set also excels with colour reproduction, delivering everything from aggressive console game graphics to subtle low-lit video with a startling combination of tonal accuracy and extremely vivid saturations. LG has long delivered the vibrancy, but the additional naturalism on show here is all new.

As we would expect, the quality of the 37LH7000's colours is down in part to a respectable black level performance, which is the best we've seen from any LG TV bar the superb 42SL8000.

If we were to be hyper-critical, there's still a touch of blueness where there should be pure black compared with the very best screens around, but it's a minor point.

More significant issues are the slightly limited viewing angle the screen gives you, a shortage of bass in an otherwise quite clean audio performance and the fact that, unexpectedly, HD pictures don't look quite as pin-sharp as they do on some others.

Although these issues pull the 37LH7000 up slightly short of a whole-hearted five-star recommendation, the set remains undeniably great value and virtually impossible to ignore.

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