Hewlett-Packard, the world's number one personal computer (PC) maker, has swapped bulky boxes for fabric bags in delivering its latest PCs to Wal-Mart.
HP was responding to a challenge from the world's biggest retailer, which asked 30 of its largest consumer electronics suppliers to cut down on its packaging.
HP claimed that it had reduced by 97 per cent the amount of foam, cardboard and plastic that's used in its packaging.
The $800 Pavilion PC went on sale in 1,700 Wal-Mart outlets and 594 Sam's Club stores across the US. The computer company can also ship 25 per cent more units at a time.
Wal-Mart aims to reduce both its long-term reliance on non-renewable energy, and its waste, to zero. While Wal-mart declined to give a full list of companies participating in the challenge, Lexmark, Sanyo and Philips have also taken part in the scheme.