As part of our investigation into price discrepancies between the UK and the rest of the world, the time has come to take a look at popular software titles.
The overwhelming trend lately is that British buyers are forced to pay huge price premiums over their US counterparts for exactly the same piece of software.
The EU has made occasional efforts to prevent unfair pricing, but on the whole it seems that UK customers should pay the same price in pounds as Americans do in dollars.
We recently discovered that buyers in the UK will pay up to £1,000 more for Adobe's forth-coming Creative Suite 3 suite. When Adobe unveiled the pricing details for its CS3 software suite it was obvious that the UK was at a disadvantage to everyone else.
Adobe price Premium
The most advanced package, Adobe Creative Suite 3 Master Collection - due to be available in the UK this month along with the rest of the CS3 range - costs $2,499 in the US. That's around £1,266 in UK money. Adobe, however, has priced the CS3 Master Collection at £2,314 including VAT - more than £1,000 higher than the US price.
Customers in the UK can't buy software from Adobe's US website so they're stuck with paying the higher UK price - unless you order a boxed copy from a US vendor.
Other versions of Adobe Creative Suite 3 are similarly priced. The Design Standard package costs the equivalent of £607 in the US, with an actual selling price of just under £1,052 here - a price increase of 73 per cent.
Adobe's Design Premium version is priced at £911 in the US , but £1,656 in the UK - almost 82 per cent more. And the Adobe Creative Suite 3 Production Premium retails for £860 in the US, but is nearly double that in the UK , at £1,656.
Office overpriced?
Adobe blames the small UK market size for the price hike. "Adobe sets pricing in each market based on customer research, local market conditions and the cost of doing business. The costs of doing business in European markets are significantly higher per unit of revenue than in the US," a spokesperson told us.
"Pricing is higher in Europe on many goods, not just software. Adobe evaluates pricing with each release, and has reduced the price differential when possible."
The situation is the same with Microsoft's Office 2007 suite. The UK price of the Microsoft Office 2007 Ultimate Edition is set at £600 whereas buyers in the US pay $680 (£346) for a copy. UK buyers thus pay a 58 per cent premium on the same product.
Similarly, Microsoft Office 2007 Professional is priced at £450 in the UK, 56 per cent more than the $500 (£254) US customers pay.
The Small Business Edition version is priced at £400 (57 per cent more than the $450 (£229) US price), whereas the Standard version is 58 per cent more expensive in the UK compared to the US (£350 and $400 (£203) respectively).
Microsoft could not give a straight answer when we asked them for the reason for these differences in pricing structures between the countries. A spokesperson repeated the usual arguments that fluctuations in the exchange rate, regional taxation and different channels of retail distribution are possible reasons for the price discrepancies.
It was also keen to distance itself from blame. "It's up to our partners to set the pricing. We're not allowed to fix prices - that would be illegal," a Microsoft spokesman said.
Petition the PM
Microsoft is also in the firing line for the pricing of its Windows Vista operating software. A petition has even been set up, asking PM Tony Blair to put pressure on Microsoft in order to get the UK price of Windows Vista lowered.



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