Figures for 2009 from Radio Joint Audience Research Ltd. (RAJAR) show that the popularity of digital radio continues to increase. DAB radio ownership has risen, and more people are listening to radio on mobile phones than in 2008.
According to the report, 46 million people listened to the radio in the final quarter of 2009, up half a million on same period of the year before. 14 per cent of them tuned in via a digital platform, with DAB radio the digital medium of choice.
Ownership of DAB radios increased 13 per cent in 2009, but even Internet listenership was by 6 per cent; however, that only comprised a 2.1 per cent share of the whole.
Mobile listening
The days of the transistor radio are ancient history now, with more people than ever listening to the radio on their mobile phones these days. The RAJAR research showed that the growth was strong among those aged over 15, with a 13 per cent increase among those over 25.
Although the 15-24 demographic posted the smallest rise, of just 2.1 per cent, almost one-third said they use their mobiles for radio listening, 13.6 per of them once a week and a much lower figure (2.9 per cent) daily.
When not updating their Facebook status, presumably.
Your comments (2) Click to add a new comment
drew84659
February 5th 2010
2. 30 something, listening on an Android platform, finds listening to online radio (last.fm) via Magic "soothing" in said, stopped, rush hour traffic ~ hand-free, of course
Alert a moderator
wisostic
February 4th 2010
1. Why wouldn't people turn to radio! Whenever you turn on tv all you see is frightening images and crazy politician ranting.
People prefer a medium they can discuss/air their views to fellow listeners. A far more better way to spend your precious time this days.
Come on radio listeners!
Alert a moderator
Tell us what you think
You need to Log in or register to post comments