By tying up with Virgin Digital, MyMobileMusic.co.uk offers a choice of over 2.5 million tracks to users, priced at 79p each. The service also offers a back-up 'Music Insurance' service, allowing entire libraries of downloaded music to be re-downloaded if a user's PC or MP3 player gets lost or damaged.
MyMobileMusic.co.uk delivers tracks in Windows Media Audio (WMA) format, downloadable via a PC, that can be played on any compatible digital music player or mobile phone supporting the format. There are no details yet of when a dedicated mobile phone over the air download service will be launched.
The service also offers registered users extras including a music news service, featured playlists and background information on artists and tracks.