There's one key way in which Android is massively different from its Apple-branded smartphone competition - the number of phones out there running Google's hot mobile OS.
The big names are all here; Samsung, Sony, HTC and LG are all right at the fore. On top of that, there's a glut of other names in the mix, with the likes of Acer, ZTE, Huawei and OnePlus all offering cheap smartphones - and Google's gone high end with the Nexus range.
The many variations in screen size, processor power, software features and design makes finding the best Android phone for you extremely tough.
To help find the best Android phone for you, we've rounded up the best Android handsets out there today, rating the phones on hardware performance, OS upgrade potential and, of course, how shiny and nice they are to have and boast about to work colleagues.
So here they are - the best Android phones money can buy today. For many, many different reasons.
10. Samsung Galaxy Alpha
A desirable and balanced phone, the Alpha signalled Samsung's new design
OS: Android 5 | Screen size: 4.7-inch | Resolution: 1280 x 720 | Memory: 2GB | Storage: 32GB | Battery: 1860mAh | Rear camera: 12MP | Front camera: 2.1MP
The Alpha borrows liberally from the Apple design playbook, but it still feels like a notable progression for the Samsung - and it still feels like a Samsung phone. Just a far more classy one.
A manageable 4.7-inch display, slim profile, blazing performance and an accomplished 12-megapixel camera means the Alpha has what it takes to deliver a quality Android experience.
Samsung has stepped up the design again with the Galaxy S6, but if you're looking for a more affordable option which still offers a decent slug of feathers the Alpha is well worth checking out.
Full review: Samsung Galaxy Alpha
See the best Samsung Galaxy Alpha deals
- Compare and filer: see the best Samsung Galaxy Alpha deals