Sony Ericsson makes fans walk 400km

Fanwalk from London to Liverpool for MTV European Music Awards

Sony Ericsson appears to be either heavily eco-friendly or wants to test the resolve of its customers to the limit, as it has found 100 of them to walk from London to Liverpool top this year's MTV European Music Awards.

Designed to find the fans that really care about music, the FanWalk will see 100 people, including 10 from the UK, walking the 400km over nine days, and here's the kicker... they'll be blogging the whole way on their phones!

Craziness

You'll be surprised by the next bit... they're using their Sony Ericsson handsets to do so, and will be interviewed and photographed and all sorts of crazy things during the FanWalk.

They'll also be tested on their musical knowledge, and the most knowledgeable fan / music-geek will get to present an award at the EMAs themselves!

Members of the UK public submitted videos, images and a description of why they felt they deserved one of the 10 places to take part in the walk.

So if you want to find out what Liekl from Liechtenstein thinks about Leicester, then head on over to www.fanwalk.tv and check it out for yourself.

ABOUT THE AUTHOR

Phones and Tablets Editor

Gareth (Twitter, Google+) has been part of the mobile phone industry from the era of the brick to the tiny device in the pocket... and now watching them grow back up to behemothic proportions once more. He's spent five years dissecting all the top phones in the world as TechRadar's Phones and Tablets Editor, and still can't resist answering the dreaded question - "which new phone should I get?" - with 15 choices.