Google +1 button launches across the web

Some websites now plus-oneable

Google has announced that its +1 button will be proliferating across the web from today, landing on websites themselves rather than solely on Google.com search results.

The +1 button is a lot like the Facebook 'Like' button, allowing users to say "this is pretty cool" to their friends and contacts (Google's words, not ours).

Google has partnered with 11 big-traffic sites which will be the first to get the +1 button, including Rotten Tomatoes, Reuters, Best Buy, BloomBerg and the Washington Post.

The button will also start appearing on the Google-owned Android Market, YouTube and Blogger.

Another way to not use words

The extended +1 rollout comes hot on the heels of Twitter's launch of the Follow button for websites, meaning your friends will be in no doubt about whether or not you're a fan of a web page now as you 'Like' it, 'Follow' it and then '+1' it.

Google says that the +1 button should "make search results even more helpful and relevant" – which essentially means we'll all be helping Google sell more targeted advertising, as our own Gary Marshall points out.

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It's a perpetual challenge among the TechRadar staff to send Kate (Twitter, Google+) a link to something interesting on the internet that she hasn't already seen. As TechRadar's News Editor (UK), she's constantly on the hunt for top news and intriguing stories to feed your gadget lust. And having been immersed in the world of tech and tech rumours for more than six years, she can spot a photoshopped iPhone 8 image from 20 paces.